Continuing on my previous article ‘Beware of the Unhappy, Web Savvy Customer’, in which I talked about the importance of managing your online reputation, I would like to leave you with few ways to manage and nurture your reputation in the digital world. I would like to start by again directing your attention to ‘listening’, [...]
Social Media Case Studies
Beware of the Unhappy, Web Savvy Customer (Wall Street Journal)
I once had a problem with ICICI Bank. I visited the branch three times to get it solved but nothing happened, even after three months. I tweeted about my case and the problem got solved in two days. The branch manager even visited my home to resolve the issue. Here is the tweet that got [...]
Social Media Case Studies
Stay Online – Empower Your Brand!
Increasing sales and getting more clients is anthem of every business be it a Small &Medium Enterprise or a Large Business House and every company strategist leaves no stone unturned to achieve this. Businesses had been generally concentrating on advertising through print, TV and radio, but these days a gradual shift has been observed in [...]
Social Media Case Studies
Why Will People Come to Your Company Facebook Page? (Wall Street Journal)
Communicating the presence of your company Facebook page and keeping users or readers engaged is a second important part of building a company page on Facebook. I had written last week about developing a strategy and an execution plan as a first step. After you’ve identified your community-building objectives and the target audience, the key question to [...]
Social Media Case Studies
How to Build a Great Company Facebook Page (Wall Street Journal)
“Does your company have a Facebook page?” It’s a question that most firms, large and small, encounter today. While the question highlights how powerful Facebook has become as an online marketing strategy, it also signals a herd mentality: you must have it if your competitors do. In order to be truly successful in building a live and [...]
Social Media Case Studies
Must watch 20+ Indian Social Media Success Stories
Leveraging social media for Business, does it make sense? Some will say yes some will say no. To get an answer for this one, Digital Vidya on Facebook asked people to contribute Indian Social Media case studies to see what brands/organizations/individual have been able to mark a success in it. Along with some great case [...]
Social Media Case Studies
If an auto driver can use Digital Marketing then why can’t you?
What we at Digital Vidya aspire people to do is exactly what an auto driver is doing to get customers. Samson, an auto-rickshaw driver from Chennai has set up his own website www.tuktastic.com which not only gets him customer but has also made him the only auto-rickshaw driver within Asia to own a website. It [...]
