Tweet In any kind of business, ROI (Return On Investment) is a must. And it is a common sense that whatever you invest in your business, you must get better return for it. And social media is no different. Social media marketers have found it tough to measure the ROI in the traditional sense (X-Y/Y, [...]
Social Media Insights
The Google +1 Button and What It Means to Social Engagement
Tweet Recently Google launched its much awaited feature called +1 (Plus One) Button which is intended to integrate social with search. Google has been struggling a lot in the social space since a long time whether it be Orkut, Wave or Buzz. But it seems to be that Google has now arrived in the social [...]
Social Media Insights
Why HDFC is No.1 Among Indian Banks for Social Media Practice
Tweet Indian banking industry is booming & is on expansion spree. Indian banks contributed 1.7 per cent to the total global brand value at US$ 14.74 billion and grew by 19 per cent in 2011 as per the annual international ranking conducted by UK-based Brand Finance Plc. According to a recent study done by Buzzom.com, Indian banks [...]
Social Media Insights
Why Jet Airways is No.1 Among Indian Airlines for Social Media Practice
Tweet According to a recent study by Buzzom.com on Indian Airlines, Jet Airways has emerged as the most active domestic airline on social media, followed by other airlines like Spice Jet, Kingfisher, Air India, Indigo and Go Air. When the online conversations about various domestic airlines were studied, Jet Airways was found to be the [...]
Social Media Insights
5 Reasons Why Social Media Is Not Working For You
Tweet There’s been quite a bit of hype about social media marketing over the last few years. Some businesses are doing very well while many are struggling with it. It’s important to understand that effective use of social media can reduce your dependence upon traffic from the major search engines, but how do you go [...]
Social Media Insights
Seeing Beyond Likes for Your Facebook Page
Tweet Here’s a Guest Post on how brands should use Facebook Page Facebook pages have become must for any business or even website. With nearly 700 million active users and rising, having a Facebook page to showcase your products and services allows you to reinforce your brand name. Moreover, as social trends get included in [...]
Social Media Insights
How Social Media can Affect Personal Branding of Companies
Tweet Here we are presenting a Guest Post on Personal Branding aspect for Brands Personal branding apart from an individual’s branding can also be how companies give their brand a personality. Social media tools, such as Facebook and Twitter, establish a relationship between consumer and company by enabling companies to communicate directly with consumers. This [...]
Social Media Insights
Examples & Scope of Location Based Social Networks in India
Tweet Social Networking has come of age & more or less it has been adopted by a large section of people all around the world. Facebook, Twitter & LinkedIn are the 3 Giants of Social Networking at the moment with all three catering to some particular needs of their users. Apart from these well known [...]
Social Media Insights
Birthday Wishes and Social Media
Tweet When I turned 33 on May 11 last year, I used the statistics on the birthday wishes I received through various platforms – from phone calls to Facebook – to look at the advantages of digital marketing in my blog post “Can Birthday Wishes teach you the importance of Digital and Social Media?” This year, I gathered even [...]
News
Challenges in Building a Social Network: Story of Soch.la Shared at SMC Delhi
Tweet Yesterday, Digital Vidya was represented by me & Pradeep Chopra at Social Media Club Delhi’s monthly Meetup organized at NASSCOM’s delhi office. The agenda was to share about the challenges of building a Social Network from scratch, pitfalls to be avoided & how to raise the interest of investors. Session was lead by Pradeep. [...]
