Car Dekho Bandwagon! Amit Jain, (Founder of CarDekho.com) shared about their incredible success in leveraging Search and Social Media added further heat and excitement at the camp. He shared their strategy comprising of almost every weapon of Social Media and Online Marketing – Rediff Pages, Twitter, Youtube, Flickr, Facebook, MySpace, Blogging…. list is ever growing. [...]
Social Media Case Studies
Why Will People Come to Your Company Facebook Page? (Wall Street Journal)
Communicating the presence of your company Facebook page and keeping users or readers engaged is a second important part of building a company page on Facebook. I had written last week about developing a strategy and an execution plan as a first step. After you’ve identified your community-building objectives and the target audience, the key question to [...]
Social Media Case Studies
How to Build a Great Company Facebook Page (Wall Street Journal)
“Does your company have a Facebook page?” It’s a question that most firms, large and small, encounter today. While the question highlights how powerful Facebook has become as an online marketing strategy, it also signals a herd mentality: you must have it if your competitors do. In order to be truly successful in building a live and [...]
Social Media Case Studies
If an auto driver can use Digital Marketing then why can’t you?
What we at Digital Vidya aspire people to do is exactly what an auto driver is doing to get customers. Samson, an auto-rickshaw driver from Chennai has set up his own website www.tuktastic.com which not only gets him customer but has also made him the only auto-rickshaw driver within Asia to own a website. It [...]
Social Media Insights
How to build a Live n Engaging community on Social Media (Facebook)?
Digital Vidya’s Social Media for B2C bootcamp on April 14, 2010 concluded with two new communities Delhi Deals – Shop Till You drop and Dilli Ki Kahani…Dilli Ki Zubaani on Facebook, made by participants as a hands-on exercise on Community building. Both the communities were given $30 and a week’s time to promote their community [...]
Social Media Insights
Social Media Marketing Insights from Digital Vidya Bootcamp for B2B Businesses
Digital Vidya has recently started an initiative to support B2B organizations to explore relatively unknown territory of leveraging Social Media for B2B Businesses. Digital Vidya recently conducted one-day bootcamp in Bangalore on “Social Media for B2B Businesses” on March 26, 2010 and in Delhi on April 9, 2010. The bootcamp started with the discussion on [...]
Social Media Insights
Social Media Insights from 3rd SMM Bootcamp (Part 3)
Blogging was discussed as one of the most powerful tools in Social Media Marketing. Participants were given an opportunity to write a blog post as a part of the exercise. Pradeep highlighted One has to have a passion for writing and patience to get the result out of blogging. The combination of both leads you [...]
Social Media Insights
Social Media Insights from 3rd Bootcamp (Part 2)
Highlighting the key difference between conventional Digital Marketing and Social Media Marketing, Pradeep Chopra, the other lead trainer shared that You aim to get visitors (or the target audience) to your website through traditional Digital Marketing avenues such as SEO & PPC. However, you need to go to and engage with your target audience on [...]
Social Media Insights
Social Media Insights from 3rd SMM Bootcamp (Part 1)
After two successful bootcamps, Digital Vidya, India’s premier digital company conducted it 3rd bootcamp in Delhi on March 12-13, 2010. The bootcamp started with a question to the audience – “List 3 words which captures the true essence of any successful campaign in Digital Marketing”. The audience could partially guess these 3 words – Visibility, [...]
