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CC Avenue Leveraged Search Engine Optimization And Achieved 5 Signups Daily

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case-(1)About CC Avenue:

CC Avenue is one of the South Asia’s biggest online payment gateway bestowing turnkey e-commerce solutions to 85% of e-Merchants in India itself. Its clientele include companies like FlipKart, Myntra, Indian Ministry of Information & Technology, Mahindras, Indian Express, Business Standards, Transport Corporation of India, etc. It is a complete solution covering almost complete South Asia and possess an ability to offer complete internet payment options.

 

CC Avenue’s Business Objectives:

  • To increase the signups and registrations.
  • Since there were no website log files; therefore, there was difficulty to study search engine crawling frequency. Hence, to improve it so as to get actual insight on search engines.

Approach / Strategy Adopted By CC Avenue:

  • CC Avenue generated an unique idea of developing a content management system that helped with accessing website source code.
  • CC Avenue started maintaining website Raw logs because of which it became easier for them to get the insights of the progress of search engine optimization program.

Some of the crucial insights found by the company during the SEO program were:

graph 1

graph 2

Some of the facts and figures which came in the notice during the SEO program are mentioned below:

Sr No

States

Hits

Visitors

Bandwidth (KB)

1

California

151847

31787

892063

2

Virginia

74809

15687

509185

3

New Jersey

77410

12509

513968

4

Georgia

54720

10203

405214

5

Texas

47339

8805

326945

6

New York

42886

7004

288507

7

Illinois

29770

6154

213552

8

Pennsylvania

30009

5517

213117

9

Massachusetts

24939

4032

156910

10

Colorado

16778

3445

109400

11

Michigan

16745

3196

117381

12

Washington

210078

2925

366482

13

Ohio

10293

2023

71287

14

Arizona

6125

1962

38122

15

Florida

242877

1658

290727

16

District of Columbia

8656

1599

59083

17

Connecticut

9251

1513

63138

18

Missouri

6909

1467

55816

19

Oklahoma

3589

1447

18472

20

Maryland

7463

1421

53817

21

North Carolina

6129

1118

43888

22

Minnesota

5360

1069

40666

23

Tennessee

4974

905

35502

24

Wisconsin

4823

847

33772

25

Oregon

4037

725

27200

26

Utah

9809

725

28075

27

Indiana

3625

720

25752

28

Alabama

3021

643

23707

29

Kansas

2460

533

18926

30

Iowa

1763

423

14421

31

Kentucky

3158

421

16080

32

South Carolina

2156

412

17078

33

Louisiana

1829

361

14448

34

Nebraska

1679

309

11795

35

Arkansas

1192

299

9901

36

New Mexico 247

1059

247

9832

37

Idaho

1040

175

6806

38

Nevada

567

172

6019

39

Rhode Island

794

157

5485

40

Mississippi 153

770

153

5857

41

West Virginia

521

152

4545

42

North Dakota

459

130

4125

43

Delaware

638

123

4269

44

New Hampshire

643

104

4815

45

Maine

479

98

3753

46

South Dakota

568

93

3769

47

Alaska

504

85

3914

48

Wyoming

386

71

2757

49

Vermont

468

70

3544

50

Montana

196

49

1730

graph 3

 

graph 4

 

Results Achieved By CC Avenue:

  • With the help of Search Engine Optimization, visibility of the company incredibly increased around the globe and CC Avenue grew as the No. 1 Player in South Asia in just 5 years.
  • CC Avenue started getting 5 sign ups on their website on a daily basis.
  • Maintaining of website Raw Logs helped the agency to get the clear insights into the search engine optimization program and succeeded in generating regular sign ups for the company.

As per Mr Vivek Nayak, COO, CC Avenue,” Sole credit for the results achieved went to the SEO work by eBrandz team, the agency which was hired for the same.

Some of the facts and figures which were generated during the results are mentioned below:

Google

Search

Google

Accept credit cards india

# 1

accept online payments in india

# 1

accepting credit cards online india

# 1

credit card acceptance in india

# 1

credit card payments in india

# 1

credit card processing india

# 1

india merchant account

# 1

india payment gateway

# 1

merchant account in india

# 1

merchant account india

# 1

merchant processing in india

# 1

online payment gateways india

# 1

payment gateway services in india

# 1

payment processing services india

# 1

how to setup a payment gateway

# 2

merchant account

# 2

merchant account set up

# 2

payment gateway

# 2

payment gateway service

# 2

accept online payments india

# 3

credit card processing

# 3

merchant accounts india

# 3

online payment processing india

# 3

payment gateway india

# 3

payment gateways india

# 3

visa card acceptance india

# 3

credit cards processing

# 4

merchant accounts in india

# 4

merchant accounts

# 4

payment gateways

# 4

payment gateways in india

# 4

payment gateways us

# 4

master card processing

# 5

merchant account payment gateway

# 5

online payment india

# 5

payment gateway in india

# 5

payment gateway us

# 5

card processing

# 6

diners card india

# 6

how to set up a merchant account

# 6

set up a merchant account

# 6

payment india

# 7

visa card india

# 8

credit card processors india

# 9

online credit card processing

# 9

visa cards india

# 9

online payment gateway

# 11

online merchant provider india

# 12

accept credit card

# 15

credit cards in india

# 16

accept credit cards

# 17

accept credit cards

# 18

credit cards india

# 18

credit card processing service

# 19

credit card processing services

# 26

accept online payment

# 35

credit card payment

# 35

credit card merchant account

# 38

MSN

Search

MSN

Accept credit cards india

# 1

accept online payments india

# 1

how to set up a merchant account

# 1

payment gateway

# 1

payment gateway services

# 1

set up a merchant account

# 1

india payment gateway

# 2

merchant account

# 2

payment gateway in india

# 2

payment gateway india

# 2

payment gateway services in india

# 2

merchant account payment gateway

# 3

online credit card processing

# 3

online payment india

# 3

payment india

# 3

best indian payment gateways

# 4

merchant accounts in india

# 4

merchant accounts india

# 4

payment gateway us

# 4

online payment processing india

# 5

credit card processing india

# 6

accept credit cards india

# 7

merchant account set up

# 7

credit card processing service

# 10

india credit card payment

# 15

accept credit cards

# 18

online payment gateways india

# 19

payment gateways in india

# 21

payment gateways india

# 21

credit card processing

# 22

credit cards in india

# 24

card processing

# 25

credit cards india

# 31

online payment gateway

# 32

merchant processing in india

# 39

credit card payments in india

# 40

online merchant provider india

# 43

Yahoo

Search

YAHOO

merchant account india

# 2

merchant account payment gateway

# 2

payment gateway india

# 3

india payment gateway

# 4

payment gateway services

# 4

merchant account

# 5

india merchant account

# 9

credit card processing india

# 13

accept credit cards india

# 14

payment gateway

# 14

online payment processing india

# 36

payment gateway in india

# 65

payment gateway us

# 73

payment processing services india

# 81

diners card india

# 83

merchant accounts india

# 83

accept online payments india

# 84

india credit card payment

# 86

merchant account set up

# 91

 

Learnings:

SEO program helped the company in not only increasing the visits and hits on the website, but also helped in increasing the number of sign ups. This program came as a life saver for CC Avenue and helped in increasing its visibility which ultimately resulted into making it a No. 1 Player in South Asia.

  • seo


  • There is 1 comment


    • 3 years ago

      Indrajit Goswami   /   Reply

      Info graphics are excellent.

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