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Common SEO Mistakes: Top 5 Mistakes in Content to Avoid

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Without intermingling your SEO efforts with your content marketing, you are not going to get the desired results. Many of us make these simple and easy-to-fix mistakes in their writings.common-SEO-Mistakes

Without a proper amount of link authority, Google is not going to give your site the place you dream of. If you are making all efforts in content marketing and still not getting the result you probably should then you might be one of those who are committing the 5 common SEO mistakes discussed in this blog.

What will you learn from this blog?

  • The common SEO mistakes made by content marketers
  • Tips on how you can fix them

5 common SEO mistakes

Here is the list of top 5 most common SEO mistakes you may be making and how content marketers can fix them.

1. Lack of systematic outreach

In a perfect world, great content would spread like fire and yield lots of good backlinks. However, in the real world, you will have to promote your content to the right audience.

How can you do that? People will not know that you have written a great piece of content if you are not promoting it anywhere. The best way for people to see what you have written is to generate a buzz about it. You can use a power user to start the viral spread to get your content noticed by others. Another approach you use is to contact the people directly through email.

Oh btw, this is not equivalent to sending out bulk emails to the effect of, ‘Hey, I think you should try reading this’. Influencers who are successful outreach breaks down into 3 stages:

I. Prospecting for power users

You can get some clue from looking at social media users that are having huge presence in your niche, they can be found on social news sharing sites or crawling with a tool.

For instance, you can go for Pitchbox which is a crawl and outreach automation tool which helps you to scale the outreach massively without sacrificing a human touch. You start with creating a template for your outreach campaign and then go by filling the in-depth personalization fields in order to make each power user interaction personal. This tool also allows you to look at their site link metrics along with their social information.

II. Present some value to them

This is what is making you different from others. You are not being mean by just asking for a favor and then exiting once your work is done. However, you realize that this power user likely has their own readers, fans, and busy schedule to watch out along with other people asking them for links so what is there you can offer which will set you apart?

Note: Your offering should not be in the form of something desperate or any form of link trades or buying. Instead, let them know why you are good enough for their community. Think of these power users as long-term business peers and not transaction partners.

But how?

Well, this could be giving an amazing idea for a post based on what you noticed some of their readers saying or maybe a hint into a site fix that could probably be useful to them and they want to check out.

You shouldn’t ‘ask’ for the link, ideally, in the first few transactions.

After a couple of meetings and transactions, you might know what they want to offer to their audience which you can construct it now.

III. Communication is crucial

After getting a link that helps your viral campaign shoot sky, you will have to keep up the communication with your power user network. You can send them information that could be helpful for a new blog post on their site or maybe show them some hilarious infographics. Building relationship does pay off.

2. Use of wrong words

This point is important. It is super common that people often miss this step of content marketing and to be honest, one of the most often missed opportunities. For instance, an audience of shopping clothes searches for ‘men’s clothes’ or ‘men’s fashion’ and not ‘men’s clothier’ or ‘men’s apparel’.

Therefore, it is much likely that they will not see content nearly as much if it is not targeted at the correct keywords. With the use of keyword tools like Keywordspy and Google AdWords Keyword Tool, you can not only do crucial brainstorming intel but also link you to how your audience speaks.SEO-Misktakes-Screenshot

For instance, if you are selling digital marketing course, it may not be immediately on your mind to feature certification courses or placement opportunities on your site. However, it is among top 10 searches under digital marketing course on Google.

Also, with Google Trends you can get great seasonal content ideas and compare searches between similar ideas and keywords.

3. Problems with redirection

Who would want to break their site with content marketing? However, there are a huge number of people who are losing valuable page authority because of wrongly redirecting the pages. Are you planning to move your site’s content? Why not use 301 redirection and not the 302 redirect which is a temporary redirect that passes no link authority.

Since you have done great hard work for your shares and links, it is important to double check your redirects in order to ensure that your work gets recognized by Google.

Also, when you completely decommission the URL of the content by 404 after you are done with it. If your post is popular, then you are throwing away valuable link juice by redirecting it to another page on the site.

Popular example

Mentos made the redirection error with its hugely popular Mentos Intern campaign back in 2007 which is a microsite where a person could schedule the intern to do ridiculous tasks as he was filmed through live stream. Though the microsite got tons of interaction and press, however, an after search revealed that Mentos simply dumped the site afterward.

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4. No gathering of ‘intel’

‘What gets measured get managed.’

If you don’t know the metrics, you know nothing on how your post is performing. These numbers give you an invaluable look as to what works, what doesn’t, and what can be expanded.

Doesn’t matter if you don’t know ABC of measuring. You should start by measuring the baseline. How many current Snapchat followers, Instagram followers, Twitter followers, Facebook Followers and so on do you currently have? How many links and domains do we currently have on your site? Getting answers from these questions, we can get the response expected, set our future goals accordingly and define our milestones.

After that, you will have to track the changes in the campaign throughout the launch as well as promotion process. Questions like what efforts seemed to be the most useful, track if it was the push from the power user etc.

A/B testing within the social campaigns gives you even more control in knowing exactly where to target your efforts. For instance, test the headline or the featured image. Run one of each for a day and see which works well on social platforms. Tools like AuthorityLabs for tracking keywords and Buffer for social can come in handy and automate alerts in changes.content.strategy

Your competitors too can help you to track things. One of the ways is when you automate tracking for your own keywords, you can also monitor the efforts of competitors as their new content pushes out. For instance, did they just launch a new viral video, and you wish to see if it would be worth your while in order to make it to the viral video world? You can use their effort as a test run.

5. Getting into SEO myths

Some of the highly common SEO are created accidently. However, it doesn’t imply that they cannot cause serious damage to your website.

Here are some of the most common ones:

  • Google penalizes for duplicate content.
  • .edu links get extra weight.
  • Creating country-specific sites will create duplicate content.
  • SEO is a one-time activity.
  • You should end your URLs in .html.
  • Googlebot doesn’t read CSS.
  • You can keep search engines from indexing pages linked to with Javascript links.

SEO is undoubtedly an experimental science. Without doing proper metric monitoring and A/B testing can help you with finding what really is making a difference in your website along with staying updated with latest Google changes and questioning everything.

Conclusion

Keeping content marketing on track doesn’t need extra time and efforts. By marrying SEO with your content marketing strategy, you can successfully increase your efforts to see good results. However, make sure you don’t lose out on valuable links by tweaking your content marketing strategy.

Is there any SEO mistake that you have been committing? What other common SEO mistakes you would like to add to this list?

Image Credits: contentmarketinginstitute dot com, squarespace dot com.

Sakshi is a content marketer during the day and a reader by night. She writes content sprinkled with a twisted imagination. She has done her graduation in psychology from Delhi University and has an insane love for history.
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