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Complete Your Link Building Strategy Through These Top 10 Tactics

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Links helps the users to navigate between the web pages. Search engines use the links to discover new pages. These links are plays a major role in defining the ranking of your page or website. Often search engine crawls every web page to extract content to add to their index. They also identify the links that leads to your website also. The ranking of your website depends on the link popularity, for example Google’s Ranking Algorithm the importance of link popularity is around 22.33% while ranking a specific page. Google always identifies the quality and thus any link cannot help to increase the ranking. That is not all links are considered equal. Quality links from authority sites weigh more than that from a generic website. Thus link building is considered very important in web marketing. Here we discuss ten link building strategies. Complete your link building strategies through these top 10 tactics.

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  1. Understand Domain Authority and Page Authority: Domain Authority is a score that developed by Moz to define the ranking of a web site in search engines. Page Authority measures the strength of a particular page. While Domain Authority measures the ranking strength of entire domains and sub domains. Links from a website with higher Domain Authority have greater value than that from a website with lower Domain Authority. MozBar Addon can give you the domain authority of web sites, just download and activate.
  2. Identify People following your Brand: There are tools to track people who mention your brand or website in their blogs or social media pages. One example of such tool is Topsy.com. Identify the people who have mentioned your brand or website, and start building a relationship with them. This can help you in link building through guest blogging, content collaboration etc.
  3. Creative and Useful Content that leads to an Action: Engaging people with you is very important. Often people like to recommend good things to their friends. Creating trust is important, for which we have to give good content. The content that can relate to the interest of the reader can help. Richard Marriott in his blog wrote on various blog promotion tools used by 53 experts. This generated around 130 comments and nearly 2000 social sharing.
  4. Content Sharing or Republishing: It was found that content published on 2 or 3 channels had increased the engagement by 24%. This is called content syndicating, the process of publishing your content in to a third party website. This can be a full article or a link. For this, it is important that we have a good relation with editors and media sites. Good and useful contents are often republished by media sites likes CNN, Huffpost etc.
  5. Link Relevance: It is important to identify the target audience. This helps you to create relevant content to your audience. Good and relevant content are always shared by people, like we recommend a good movie to our friends. Guest posting can help you in getting links to your page. Anchor text leading to a relevant topic can bring more traffic to your site.
  6. Nofollow Links: No follow links are the hidden gems in SEO. One nofollow link from a right blog can benefit more than a dofollow link. Nofollow links will not help you in increasing the SEO ranking directly, but it can be a great use in increasing the ranking indirectly. If a nofollow link is leading the reader to a relevant content, more shares and likes happen to that particular page. Though nofollow links give instant result, it can be of great use in long run.
  7. Generating leads through blogs: How can we bring more traffic to our link? Hubspot found that companies that blog have 434% more indexed pages. 69% of online business believes that blogging is a great way to generate business. Blogging is a great tool in link building, provided that your link gives value to the reader.
  8. Google Alerts: Google Alerts help you to know which sites are mentioning you on website. If you are signed in with Google Alerts, you will receive mails every time when your website, personal name etc are mentioned in the web. If someone is mentioning you, it means you have already made a trust. Now it is easy for you to ask for back links. Ensure all the mentioning about you in the web are converted to back links to your website.
  9. Links from Mobile Friendly Sites: Around 33.4% of web traffics are coming from mobile platforms. The increase of traffic from mobile devices made Google to add Mobile Friendliness to their ranking algorithm. So make sure that you get links from Mobile Friendly websites.
  10. Competitive Analysis: Identify your competitors and study what they do and how they do? This will help you know the factors that helped them in their success. Constantly updating is the key to link building. For example editorial links is much better option than links from guest blogging. The more you study your competitor the more you learn from them.

 Image Credit: articlesletter

  • seo


  • There are 3 comments


    • 2 years ago

      Aarna   /   Reply

      Good stuff described..! Find it insightful to read your blogging. Would like to conclude that Internal Links are best for link building because you can control everything about them and they are high value links.

      Thanks.

    • 2 years ago

      digitalvision   /   Reply

      Really interesting stuff to see the amount of oragnisations engaging on a tactical level – and really useful reasons why it’s important. Great article!

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