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Contribution of Google Voice Search to take Digital Marketing to Next Level

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Let’s start with a question.

If you wanted to find out course on Digital Marketing, what would you search for if….

a)You were using a search browser and typed in your search phrase?

OR

b) You were talking to a digital personal assistant?

If you are like one of the vast majority of folks today, your answer would be a shorter phrase like “Digital marketing Course” for the first one. For the second question, you would have been far more likely to have used natural language such as “Which are the good courses on Digital Marketing?”

Without even being conscious of the fact, you’ve altered your search behavior for voice vs. text.

We all do it and the service providers need to be ready for it with a better strategy

About Google Voice Searchdownload (2)

Google’s voice search service allows users to search Google using just their voice – no typing or keyboard required.

While voice search is not new to Google as the idea was originally announced in 2011, it’s really starting to reach a fever pitch. Google have done a lot of work on the system and the voice and word recognition is much sharper.

What started with Apple’s Siri in 2010 is leading to an era where consumers engage with the internet using only their voices. Google’s foray in the field of voice search has been calculated and planned for years, according to Sundar Pichai, the Google CEO. It currently appears to be based on a closed system that is owned and overseen by Google.

As of date, Google’s speech recognition error rate is only 8%, which is down from 25% as last year, which means no more speaking into your phone like it’s partially deaf and brain damaged.

Why do we care about Voice Search?

Voice search is gaining traction and mostly, we care because it’s going to change the way people search. The vast majority of folks reported adopting voice search just within the last several months, showing how dramatically it is growing. Voice search always appears to be easier than text input; we all know this. We can speak something much more naturally than we can type it. Most of us are looking for a quick solution or a way to make multi-tasking more efficient. If people are searching differently than anybody with a website is going to be affected. It’ll present new challenges, new opportunities and new ways to get found on Google.

Today, voice search is bigger than ever before. During the Google I/O keynote, Sundar Pichai, Google CEO announced that 20 percent  of the queries on Google’s mobile app and it’s Android devices are voice searches and this number is still growing. The rise of voice search is going to have an effect on how customers search for products or services to meet their requirement and how they browse the net, which makes it even more relevant for digital marketers. It’s high time to start getting familiar with it.

Google Voice Search & Digital Marketing

With the increasing number of people using Google Voice Search, it will definitely have an impact on several digital marketing strategies, including content marketing, social media marketing and search engine optimization, among others.

Let’s first understand how the increase in use of voice search will disrupt our current digital marketing strategies.

The arrival of Google Voice Search has shifted the behavior of the majority of users from typing in the keywords in search engine to search something by using their voice to ask multiple questions. Since most of us are using voice search while carrying out their search, over time keyword search is decreasing gradually. As a result, this will affect the sites optimized for keywords and as a result it will lead to a decrease in website traffic as well as it’s engagement.

The growth of this feature is giving people an opportunity to bring in more questions without even using their fingers to type in. This has actually increased the number of search queries starting with W family and H question form such as what, who, where, why and how. So, customer querying pattern is changing, they are now asking questions to the Internet in the same way as they used to do with an individual.
download (1)

So, how do we adjust in order to bring in our content on the search page when users find it through voice search? For all this, we need to give less preference to keyword stuffing and Meta tags, and taken into account the full sentences including natural language questions that can be asked. Create a content in a manner, such that our content appears to the users in the way we would answer in person. The results associated with a voice search emphasize more on a content that is written in a way either a journalist or a publisher writes its content.

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