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Deep Dive Into The Ocean Of SEO

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For improving the visibility of a website on natural or unpaid search engine result pages (SERPs) isSEO_1 known as Search Engine Optimization. In this search engine friendly elements are incorporated into the website. To get higher search result web pages or whole website is optimized hence making it search engine friendly.ddep dive into the ocean of SEO

Types of SEO

 

 

White Hat SEO

 

Black Hat SEO

Definition The type of SEO which uses the methods and techniques to improve the search engine ranking of a website. The type of SEO which exploits the weaknesses of the search engine algorithms to obtain higher ranking for the website.
Wholesomeness Level High Very Low
Expectation ·         Balanced and gradual

·         Long lasting growth in ranking

·         Quick and unpredictable

·         Short lasting growth in ranking

Techniques High quality content development, website HTML optimization and restructuring Link spam, keyword stuffing, cloaking, hidden text, and hidden links.

Functions of SEO

There are two functions of SEO:

  1. Crawling and building an index: While crawling the whole document, the search engineCrawling and Indexing finds the most appropriate link. Many interconnected documents are reached by the search engine, automatic robot,s i.e. “crawlers” or “spiders” which are allowed by the links. Once the search engine finds the appropriate pages, hey decode the code from them and then selected data is stored in huge databases. They are recalled later when needed for search queries. There are datacenters all over the world for this task of holding billions of pages that can be accessed in a fraction of seconds.
  2. Providing AnswersProviding Answers: search engines are like answering machines. Search engine performs two operations when online search is performed. Firstly, only those results are returned which are relevant to the search query and secondly results are ranked according to the popularity of the websites.

The SEO Hierarchy of NeedSEO Hierarchy of Need

  • Link Development: the success of an SEO mainly depends upon its links. They are the highest valued factor of search engine ranking. Inbound links to quality contents grows of a website due to its content, structure and design.
  • Usability and Web Design: website usability seeks to optimize a user’s general experience on a site. User’s journey through a website can be optimized by usability testing. An optimized and usable site design removes hindrances to conversion and any competing calls to action.
  • Site Architecture and On – Page Elements: for search engine consideration on page elements, site architecture and server performance must be optimized. Subject on the page is indicated by Meta data. Theme aligned content sections of the site are created by the Siloed site architecture. The .htaccess and robots.txt files help spiders know what to crawl and index.
  • Keywords and contents: Both people and search engines know about the website, what is expected from it and about the expertise of the site through keywords and site’s content. Always relevant and trafficked keywords should be used for the site.
  • Analytics and Web Intelligence: web analytics is a backdrop in all Internet Marketing efforts. Visitors are attracted by the site data. Effect of SEO is measured by implementing analytics from the beginning.

Process of SEO

  1. Research

Keyword Research: Identifying the keywords used in optimization is involved in this process. This is a very critical process. Ample time is required to find good keywords which are a mixture of two factors, i.e. high usage by searchers and low competition between the search engines.

Competitive Research: once a correct keyword is found, competitive analysis of the website against its biggest competitors both online and offline is done. SEO matrix such as Indexed content, Alexa rating, inbound links, domain age, and social media etc. is used for this.

  1. Reporting & Goal Setting

After finding the right keyword, understanding the subject site’s starting position is within the search engine. It is very important to access the site traffic information. Goals are set for SEO plan after the development of the complete picture of the site’s starting position. These goals are measurable and tied to the particular business objectives of the site. According to the progress report adjustments to SEO plans can be made.

  1. Content Building

Content is the king. It is very good for the search engines if the content is of high volume and high quality. If the site consists of high quality of content, then the users will stay on the site and come back again.

  1. Page Optimization

Page Optimization consists of following steps:

  1. Page Titles
  2. Text Based Navigation
  3. Prominence of Targeted Keyword
  4. Site Map
  5. ALT & Meta Data
  6. Clean Up the Code
  1. Social and link Builder

Social Media: social media through online sharing offers great opportunities for companies willing to commit the time to using it. In this phase clients establishes its social media presence. How the social media can be helpful in in sharing site’s content and connect with the customers is done in this phase.

Building In-Bound Links: a good link increases the likelihood of the search engine spiders and the searcher’s looking for the services and the products. Google views links to the site and vote for it and hence rewards the site accordingly.  Information about the inbound links of the site is provided by the Google Webmasters Tools.

  1. Follow-Up Reporting and Analysis

Reporting is done at the regular intervals post optimization as it is done in the initial stages. Several factors compare to pre-optimization levels, such as ranking, Site traffic level, social signals etc. 

About the Author:

 Sonal Maheshwari loves pursuing excellence through writing and has a passion for technology. She has successfully managed and run personal technology magazines and websites. She currently writes for intellipaat.com. She is based out of Pune and has an experience of 6 years in the field of content writing and blogging. Her work has been published on various sites related to Project Management, Digital Marketing and more.

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