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Dell SMAC Unconference – First One In India!

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Digital Vidya is constantly represented by many faces across various technology events & conferences across the country. Major being the co-founders Pradeep Chopra & Kapil Nakra. This helps in being updated about the new developments in the industry & various more developments which in turn help us to share our experience in various Social Media Bootcamps we organize. Yesterday, on 8th march, Pradeep represented Digital Vidya at Dell’s SMaC (Social Media and Community) Unconference held at the magnificent Leela Palace, Bangalore.

Pradeep was the part of Expert Panel consisting of esteemed personalities like Rajesh Lalvani, Jessie Paul , Gaurav Mishra & Mukund.

Pradeep and other panelists with Dell Global Social Media Team

This conference was hosted for Dell employees in India mainly to impart them with certified social media knowledge. Dell’s global social media trainers specially flew from Austin, USA to India to train 700 Dell India employees in social media! World wide the count is more than 7000 certified social media professionals. It was lead by Bill Johnston who handled the conference very well. Hash tag to cover the event on twitter was #DellSTUBLR.

After the keynote by Ganesh – President, Dell India, where he mentioned that Dell is one of the first companies to believe & adopt social media at large, there was a speech by Manish Mehta – VP, Social Media & Community, Dell worldwide, expressed that Social media is about soul, we get the power to use our voice & perhaps to create the change around us. His conclusive remark was “just remember one message from me – Get active!”

Some Insights

Panelists talked about the social media landscape in India. According to them 3 most important things about social media are – reach, growth & customer engagement. On a lighter note one of the panelist stated that as far as brands are concerned, customers expect a response within 30 secs from the brand as a birthright on social media, so companies have to be quick in replying & resolving the queries of the customers. They further delved into the Indian consumers that they use social media mainly for researching products & complaining online. Negative information about brands spreads much faster than the positive on social media, so brands have to be very cautious in their communication to the customers.

So, what companies in India are getting it right in social media?

Panelists shared examples of Indian companies who have got their social media strategy right:

In B2B domain, HP, Capgemini & Genpact were mentioned on how they have been successful in establishing their thought leadership using various social media tools. While in B2C domain, Cafe Coffee Day, Clear Trip, Jet Airways, Chings Secret & Mahindra were mentioned on how they are creating exciting content & contests to engage the users on social media. Interestingly, Jessie Paul shared that she had 3 other invites on the same day but she preferred to attend Dell’s event as she considers Dell as her friend as they maintain online+offline relationship with her, which again gives out an important lesson to all the brands on engaging the customers.

How do you find this information from Dell’s first SMaC unconference in India? You can share your learning with us. We will continue to share more stories with you in future from various such important events.

  • social-media-training


  • There is 1 comment


    • 6 years ago

      Harman   /   Reply

      Glad to know that you liked the post! 🙂

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