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Dig The Keyword Gold Online With Wordtracker SEO Tool

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Online business is very common in these days. The web is already crowded with millions of websites and online retailers. If you are finding for something, then search engines will help you to find appropriate thing you are looking for. But how search engines find particular information among  such huge data on the web. Take the example of Google. Google visits, millions of web pages everyday and it finds more pages through the links present on these millions  pages. It stores information into the index, which they find on these web pages. It is just like the huge filing system. When you search for something Google searches all its pages for a given search. Google considers 200 factors while displaying the search result. That means the ranking of webpages is decided after these factor analysis. Ranking factors include the presence of keyword in URL, content, page title, external links present, searcher behavior, location, social reference and many more. Then total scores are used for the ranking of web pages and accordingly matching pages are displayed.

For the success of your website it is important that it should be ranked well in search engine rankings. Search Engine Optimization (SEO) is the process of attracting web traffic through organic search in order to push your website up in the search engine ranking pages. The functioning of SEO is all depend upon the selection of keywords.

google-searchesKeyword is the phrase or word which is used for searching. Say for example, Blogging is the keyword and Google suggests more commonly search keywords, blogging software, blogging sites, blogging websites, blogging project runway, etc.

Search engines find web pages with the help of keywords indexing. So it is important to select keywords carefully. There are few tools available in the market to find the most appropriate keyword for your webpage/ website with minimum competition. Wordtracker is one of the most effective SEO tools available in the market. Wordtracker is the powerful tool for identifying the keywords which have high search volume and little competition. It is an ideal tool for gaining quickly ranking in Google.  Wordtracker allows you to enhance your meta tags, page title and document body to increase your website visibility. One of the interesting feature of Wordtracker is it allows you to take advantage of other people’s spelling mistakes to increase your website traffic. Before signing up you can use free trial version of Wordtracker. Let us see how to use Wordtracker for finding keywords with the help of this video.

Isn’t it easy to find keywords for your website? While searching for the keyword you will find some terms on the screen like volume, competition, KEI, etc. Say for example you are searching for chocolate.

Wordtracker-3

1) Volume

It gives you the number of searches for your keyword. It is the indication of relative search popularity. Obviously, for heavily searched keyword volume is also high. For the given keyword “Chocolate” number of searches are 110000 which quite huge. Figure of volume will be varied from market to market. For example number of searches will be higher for smartphone than a solar panel. The figures given by Wordtracker are all relative. It responds you by searching its database and gives you up to 500 relevant keywords that have been actually searched on major search engines in last two months.

2) Competition

It is an indication of the amount of competition that already exist for a given keyword. In our example in first search competition is 80. This figure is based on the number of pages directly optimized for each keyword and it is scaled from 1 to 100. A higher number indicates higher competition. For quickly ranking in google it is important to select a proper keyword to avoid big competition. Low competition figure and searches indicates not many pages have been optimized for that keyword, which means it is easy for you to get traffic for your web pages.

3) KEI (Keyword Effective Index)

It is most famous metrics of Wordtracker. With the help of KEI, you can easily find keywords having less competition and higher search volume. It is scaled in between 1 to 100. Higher the KEI, higher the potential of keyword. Lower KEI indicates that the for the give keyword it is tough to gain good traffic.

Yes, it’s true that the higher the KEI indicates that the keyword has good potential to attract traffic, but you should keep one thing in mind that all figures displayed in Wordtracker are relative and not exact figures. It may vary from market to market. You can select keywords having higher search and low competition to gain higher web traffic.

4) Targets

It is the a good way to track keywords in which you are interested in. Click the ‘Target’ to target a keyword. If you want to untarget it then again click on it.

Keyword search is one of the most important and high return activity in the field of Digital marketing. Right keywords can boost your website and low potential keywords can break your website. Your ROI may get affected by the ranking of the Keywords. It is not only about getting traffic to your website, but it’s about getting the right traffic to your website. Tools like Wordtracker are really useful in finding appropriate keywords. But at the end your common sense is more important than any tool, software, statistical data. It is important to understand your customers, find out who is your target customer, what are their requirements, how you can fulfill their needs. Along with this while deciding keywords consider some demographic factors such as age, location, culture, language, gender, etc. People feel more comfortable in communicating with their local language.

Ask yourself a few questions while designing keywords.

  • Is website content and keyword is relevant?
  • Using this keyword will searcher find the proper content they are looking for?
  • Will they satisfied with your content?
  • Am I getting potential lead using this keyword?
  • Will it useful for me to achieve goals?

Don’t forget “It all starts with typing a word in the search box.”

Image Credit:  wordtracker, busy blogging

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