As a digital marketing influencer & blogger, I have been asked ‘How to choose the right Digital Marketing Classes’ 100s of times.
This question varies with the profiles of the person who asks it- And some of those variations are-
- Marketing Professional- How Digital Marketing classes can help me grow in my career?
- Entrepreneur- How Digital Marketing Course will help me grow my business?
- Sales Professional- Are there Digital Marketing classes online relevant to me?
- Student- How Digital Marketing classes can help me build a rewarding career in the Digital Marketing industry?
- Already into Digital Marketing- Which is the best Digital Marketing Couse online to accelerate my career growth?
- Business head- How does enrolling in Digital Marketing classes optimize my ROI?
- IT Professional- Why should I enroll in a Digital Marketing Class?
- HR professional- How is digital marketing relevant to me?
This post will discuss all these in detail, starting with-
1. How to choose the best Digital Marketing Classes in India?
Then we will understand-
2. Benefits of Digital Marketing Classes based on a participant’s profile.
And finally, we will go through the.
3. Reasons behind the ever-increasing demand for Digital marketing classes.
So, let us delve into the first section and understand how you can choose the suitable Digital Marketing class and understand it in detail-
How to Find Best Digital Marketing Classes in India
Now, we have come to the first section of this post, i.e., tips for choosing the right Digital Marketing Classes for you.
If you are interested in joining Digital Marketing classes in India, then refer to the below-given parameters carefully-
Parameters you need to pay heed to while choosing Digital Marketing Classes-
Know your Objective, Interests, and Future Goals
- You should ask yourself why you want to join a digital marketing class- for career growth, business growth, job purposes, or anything else.
- Interest plays one of the most significant roles in ensuring success in any particular field. Being interested in learning new things daily is a must to be a pro digital marketer.
- Before enrolling in a Digital Marketing class, setting up your future goals is a must to align your training with your goal.
Know the right Digital Marketing Careers for you
- You do not need any Specific Technical Knowledge, Academic Qualification, or Programming Knowledge to become a digital marketing expert.
- Digital Marketing Careers are as rewarding as any other IT or MBA careers
- There are a variety of Digital Marketing careers, and by training, in SEO, SEM, SMO, PPC, Email Marketing, Analytics, Affiliate Marketing, Inbound Marketing, etc., you can easily ensure success for you
- If you do not have any specific knowledge about digital marketing, then enrolling in any introductory Digital Marketing course would be the best fit for you
The rank of the Digital Marketing Training Institute on Search Engines
- You should check for your training institute’s rank among its competitors. You should check if your training institute ranks within the top 3 search results for its Primary Keywords. For instance, if you search for ‘Digital Marketing training,’ then the best digital marketing institute should have a place in the topmost search results
- Google Adwords Techniques will also help you check whether the Primary Keywords of your training institute rank within the top 3 Ads in Search results
- Looking over the online presence of your Digital Marketing Classes is another way to learn about your training institute. You can go to their Social Media Pages, such as Facebook, LinkedIn, Twitter, etc., and comprehend how they use these profiles to promote their services and how their clients respond
- Going through reviews, testimonials, and people’s recommendations will help you choose the best Digital Marketing class for you
Experience in Digital Marketing Training
- Choosing training institutes in the Digital Marketing field for the maximum number of years would be fruitful for you in many ways.
- Years of experience in a particular industry establishes the credibility of any brand. Plus, it also tells how much job assistance and which kind of study material the training institute will provide.
Digital Marketing Classes Fee
- While considering the Fee Structure of a Digital Marketing Class, you need to pay heed to the quality of the class and the course duration.
- You can also compare fees of other competitors, but the comparison should incorporate everything- Course Module, Duration, Job Assistance, Brand Presence, etc.
Training Modules of your Digital Marketing Classes
Your Digital Marketing Class should include the following-
- Digital Marketing Overview
- Website Planning & Creation
- Email Marketing
- Lead Generation Process For Business
- PPC Advertising & Google Adwords
- Google Analytics
- Social Media Marketing
- Search Engine Optimization (SEO)
- Online Display Advertising
- E-Commerce Marketing
- Mobile Web Marketing
- Content Marketing
- Online Reputation Management
- Creating Marketing Strategy/Doubt Sessions
- Affiliate Marketing
- AdSense & Blogging, etc.
You should also check if the company offers practical training sessions, live projects, hands-on assignments and projects, Digital Marketing tools, blogging workshops, etc.
Certifications
- After your class, you need a certificate to prove your skills and enhance your value in the industry as a Digital Marketing Expert.
- You should check how your training institute will certify that you are a trained Digital Marketing Expert.
- Choosing Digital Marketing Classes in Pune, Chennai, Hyderabad or anywhere in India that are attested with certifications is always a prudent decision. Still, you need to ensure that certifications are either from the Government or from organizations with authority in Digital Marketing Training.
These tips will help you choose the right Digital Marketing class for you. Now, in the next section, we will understand what the benefits of these classes are for different profiles-
Benefits of Digital Marketing Classes based on the Profiles of Participants
Benefits of Digital Marketing Classes for Marketing Professionals
- There is a misconception that Digital Marketing is replacing traditional marketing. In reality, marketing is becoming integrated, plus the role and budget contribution of digital is increasing
- Businesses are going online, and they need people who have expertise in traditional as well as Digital Marketing
- A Marketing professional well versed in digital marketing skills can expect significantly higher growth in terms of salary and the roles
- According to Manu Sankar Das (Course Participant @ Digital Vidya)-
“Marketing has its core in Consumer Insights and in today’s world there is no better way to reach out and understand your customer than with the help of digital media. I strongly believe that Digital Marketing is the way of the future and I wanted to be part of that change and be ahead of the curve.”
Benefits of Digital Marketing Classes for Sales Professionals
- For entry-level Sales professionals switching careers to Digital Marketing opens the door to better career opportunities, while senior sales professional can accelerate their career growth
- Enrolling in digital marketing classes helps sales professionals use social mediums such as LinkedIn, Twitter, and Facebook for prospect mining and customer engagement
- Digital Marketing Classes guide sales professionals on how to use CRO Tools and ensure more organized and better conversions
Benefits of Digital Marketing Classes for Entrepreneurs or Business Owners
- For entrepreneurs and business owners, the primary goal is acquiring new customers
- Digital Marketing Classes help them effectively use the growing Internet of the user base for customer acquisition
- While talking about the role of digital marketing for businesses, Mohit Doda, Sr. Manager of Digital Marketing at Reliance Trends, said-
“You need to learn Digital Marketing so that you can make the right marketing decisions. Or you will be forced to agree to what your digital agency or digital marketing manager says.”
Benefits of Digital Marketing Classes for Students
- Digital marketing training as a professional course is probably the best direction considering the short or long-term job prospects in today’s time
- From good salaries to well-suited roles to the level of job satisfaction, Digital Marketing ensures all this. Digital Marketing training ensures better career opportunities for students at various academic institutions, including IITs and IIMs
- Nowadays, Digital Marketing after MBA is also gaining popularities
- About Digital Marketing Classes, Bhaskar Ballabh Saikia (Digital Vidya Course Participant, currently pursuing MBA from IIT Roorkee) stated-
“Digital Marketing is a cool area. This is like a bridge for me. A bridge that connects both my learnings in engineering as well as MBA. It is quite an interesting field to explore. Best part is, it is not just about analytical skill that one need, nor the experience. Even a newbie might defeat an experienced one, only if he can think out-of-box. Only thing that limits a Digital Marketer is his creativity, knowledge is easy to achieve with an access to internet.’
Benefits of Digital Marketing Classes for Digital Marketing Professionals
- Approximately 10-15% of participants in digital marketing classes come from the Digital Marketing industry
- SEO, SEM, SMO professionals, PPC advertisers, Analytics experts, etc., can expand their horizon across various areas of digital marketing via Digital Marketing classes and can ensure mastery in the same
Benefits of Digital Marketing Classes for IT & HR Professionals
- Because of their strong analytical skills, IT professionals are quite successful in the Digital Marketing Industry
- IT professionals well versed with digital mediums are more valuable, as most of the large IT companies like Oracle, SAP, Adobe, Cisco, HCL, Wipro, etc. integrate their functioning with digital marketing
- HR professional who is well versed in Digital Marketing can leverage different digital mediums like Facebook, Twitter, or LinkedIn for better employee engagement and talent acquisition
Benefits of Digital Marketing Classes for Business Heads
- Business heads need to be conversant with the different aspects of Digital Marketing, as they need to know how digital agencies or internal Digital Marketing team are empowering their customer acquisition strategies
- Deepak Kanakaraju, Blogger at DigitalDeepak.com and Co-founder at OptinChat.com, shares:
I graduated in Civil engineering but I got into digital marketing by chance. During the final year of my engineering degree, I had plenty of free time and I started a blog about Indian Motorcycles. I wanted to drive more traffic to it and earn more revenue via display advertising. In the quest to develop my blog, I ended up learning everything in digital marketing.
This is how Digital Marketing Classes benefit people working in different industries or Digital Marketing Industries on different profiles. In addition to all these, there are other reasons responsible for the growing demand for Digital Marketing Classes. Let us dig deep into those as well-
Reasons behind the growing demand for Digital Marketing Classes
Increase in Digital Media Adoption
- I may call it an explosion by seeing the number of individuals joining different digital marketing mediums, for example, Facebook, Twitter, Instagram, LinkedIn, etc.
- As indicated by Internet World Stats, more than 40% of the total populace (i.e., 3.3 billion individuals) today use an internet connection which was under 1% in 1995
- Additionally, the time that people spend on digital media is likewise growing. Strikingly, around half of this Internet client base is from Asia.
Growth of E-businesses
- Digital Mediums have a lower entry barrier that encourages many businesses and startups to go online.
- Internet-based businesses are exploding globally, creating a massive demand for skilled Digital Marketing professionals.
Increase in Digital Marketing Budget
- As per the report by GroupM, Digital Marketing represented 12.7% of all advertisement spending in 2016
- While in 2015, it represented 9.9% of the total advertising spending plan
Talent gap for expert Digital Marketers
- With the speed at which the Digital Marketing industry is evolving, academic institutions cannot match the space.
- This has created a significant gap between the demand and supply of skilled digital marketers.
The rate at which the Digital Marketing Industry Changes
- The way digital media channels change so regularly, skill up-gradation is a must in the Digital Marketing industry
Final Thoughts
On a concluding note, I hope aforestated tips will help you find the right Digital Marketing class based on your profile and the industry requirements you are associated with.
Before ending this post, let me remind you of the parameters of choosing the right Digital Marketing classes in brief here as well-
- Online Presence
- Faculty
- Course Curriculum
- Certifications
- Fee Structure
- Duration
- Job Assistance
- Live Projects
Let me also update you here. Digital Vidya’s Digital Marketing Training is one class on which to lay your hand blindly. This will always help you choose the right Digital Marketing Course Modules relevant to your skills, industry, and requirements.
In case of any doubt about how you can make a rewarding career in Digital Marketing, feel free to ask me in the comments.
FAQ’S
1. Is digital marketing good career?
77.4% of businesses now invest in website optimization and 69% in digital media. The demand here exceeds the supply or availability of good digital marketing professionals. Therefore, digital marketing is a great career with a bright future.
2. How many fees are there in digital marketing course?
Digital marketing courses online can be anywhere between 25000 to 45000. It can also go up to 75000 to 80000 for providing extensive training in digital marketing. The average fee can be anywhere between 30000 to 50000.
3. Which digital marketing course is in demand?
The highly demanded digital marketing courses are-
- Master SEO
- Content Marketing
- Digital Analytics
