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Due to ubiquitous existence and encompassing nature of Digital Marketing, many companies in India and abroad prefer to have their own team of digital marketing experts. However, they are confronting an immense shortage of adept experts and that is why, demand for adept digital marketing experts is going up each year. Let’s have a look at how Digital Marketing Course in Mumbai can help to find top-rated digital marketing jobs in the city.

Digital Marketing Team

      Mumbai, as financial capital and advertising hub of India, is one of the best places for the best digital marketing career opportunities. No big surprise, there are an expansive number of reputed Digital Marketing Organizations like iProspect, Pinstorm, WAT Consult are headquartered in Mumbai. It is like a dime a dozen seeing more and more organizations are waking up to the fact that Digital Marketing in Mumbai is imperative to increase their ROI, and thus they are offering great career opportunities to skilled professionals.

Digital Marketing Course in Mumbai

digital marketing jobs demand -Naukri.com

   “As per our recent analysis of famous Job Portal Naukri.com, the numbers of available Digital Marketing Jobs in Mumbai were reported as- 2,496.”

Digital Marketing Opportunities in Mumbai

1.) Booming popularity and usability of Digital Channels:

  • Companies that were not leveraging Digital Media are increasingly going online. Those who were already using web marketing are increasing their digital marketing budgets.
  • Both of these factors have been greatly responsible for growing demand of Digital Marketing professionals.
  • Let us go through a search volume data of ‘digital marketing jobs’ on Google over last 3 years- It has grown from 4400 per month searches in March 2014 to 14,800 in February 2017.

    digital marketing courses in mumbai

    digital marketing jobs in Mumbai

2.) Good salary package offered in Digital Marketing Jobs in Mumbai:

  • Since there’s a gap in demand and supply in Digital Marketing, professionals who are experts in Digital Marketing are offered really handsome salary.
  • Just go through this chart of average salaries of Digital Marketing Professionals in Mumbai

     digital marketing courses in Mumbai

    Digital Marketing Profiles Salary

3.) Growing Number of Internet Users:

Digital Marketing Courses in Mumbai

Internet User Stats

  • Due to upsurge in Mobile and Social Media use, the number of internet users is growing with great pace especially across developed cities like Mumbai.
  • More that 45% of the population got online by end of 2016.
  • Below given chart displays the growth in the number of internet users-

4.) Global Increase in Online Ad Spend: 

  • The below given chart explains current Online Ad Spend (in US$ Billions) and expected future growth:

    Digital Marketing Courses in Mumbai

    Online Ad Spend (in US$ Billions)

5.) Exponential Upsurge of E-commerce and other Online Businesses: 

  • The great upsurge of E-commerce and other online businesses is fuelling the need of adept digital marketing professionals all across the world.
  • The chart is showing current and future growth of online retail sales around Asia Pacific region:

    Digital Marketing Courses in Mumbai

    Online Retail Sales worldwide

                  In this article, we will observe different Digital Marketing Job Position, Courses and Certifications essential to channelize Digital Marketing in Mumbai-

Here is a rundown of the different Digital Marketing Job Positions accessible for those looking for a Digital Marketing Career in Mumbai

  • Digital Marketing Manager
  • Content Marketing Manager
  • Inbound Marketing Manager
  • Social Media Marketing Experts/Specialists
  • Search Engine Marketers
  • Content Writers
  • SEO Executives
  • Copy Writers
  • Conversion Rate Optimizer
  • Web Analytics Expert, etc.

Digital Marketing Course by Digital Vidya

Free Digital Marketing Webinar

Date: 13th Dec, 2017 (Wed)
Time: 3 PM to 4:30 PM (IST/GMT +5:30)
Digital Marketing Courses in Mumbai

                                            Digital Marketing Team

Let’s go through this general hierarchy of Digital Marketing Professionals working in a company-

            Now, let us have a look at the roles, obligations and motivations behind some of the digital marketing job positions we just examined previously-

Digital Marketing Jobs

Digital Marketing Manager

  • On the off chance that you have 4+ years of experience in internet marketing and you have successfully worked on projects that demonstrate you are a Digital Marketing Expert, you will be employed effortlessly.
  • Such Digital Marketing specialists are in enormous demand and organizations chase for these sorts of individuals. It is a bit much that you ought to hold an MBA on the grounds that your projects will be the evidence that you know digital advertising, however, being certified in Digital Marketing will for sure be a plus.
  • Digital Marketing Managers are in charge of uniting the diverse part of online advertising together and make it effective. They are the main individuals who can make and execute conversion oriented successful digital marketing campaigns.
  • The pay scope of such Digital Marketing Managers in Mumbai is from 10 to 20 Lakhs INR for every annum. However, it can go as high as 40+ Lakhs in big international companies and as low as 6-8 Lakhs for each annum in small startups.
  • Duty: Digital Marketing Managers need to lead the digital advertising group and they will answer to the V.P. of Marketing in the organization they work for.
  • DMM (Digital Marketing Manager) is a mid-senior level administrator position.
  • Digital Marketing Course in Mumbai for DMM 

Search Engine Marketing Expert

  • Search Engine Marketing Expert is a standout amongst the most critical digital marketing jobs. Search marketing expert is a wide term to characterize advertising through the search engines.
  • Since Google is the biggest search engine, search marketing generally deals with the marketing done through Google AdWords. On the off chance that it is a small organization, the Digital Marketing Manager handles search marketing. Some of the time, it is outsourced to a search marketing company that takes a fee and manages search engine marketing.
  • Bigger organizations require a committed Search Engine Marketing team. Generally, Digital Marketing Companies in Mumbai prefer having a search engine-marketing expert to handle Google rankings.
  • Search Engine Marketers will answer to DMM (Digital Marketing Manager). The majority of their works includes Analysis, Keyword Research, Bid Management, Ad copywriting and split testing, etc.
  • There is no particular range for the years of experience needed for a Search Engine Marketing Expert job profiles. Small organizations enlist freshers however; some businesses require individuals with years of experience.
  • Best Digital Marketing Course in Mumbai for Search Engine Marketer- CSEMM 

Content Marketing Manager

  • Content marketing managers are in charge of companies’ content marketing plans. Content marketing incorporates-
  • Blogs
  • Sales page copywriting
  • Email correspondences
  • Drip Marketing efforts
  • PR management
  • Digital book distributions
  • Guest Blogging
  • Video marketing, etc.
  • Content Marketing managers are important answer to DMM or the head/VP of advertising. Content marketing managers manage group of content writers and they may be solo contributors as well.
  • Generally, writers/guest-bloggers who answer to content marketing managers are freelancers who create content by working from their own place.
  • Content marketing manager may earn anything between 10-15 Lakhs for every annum overall. The experience required for such position is 3-5 years.
  • Once more, there is no certain necessity for capability. Having Digital Marketing affirmations and a MBA can help if your projects don’t exhibit your content marketing skills.
  • In any case, on the off chance that you have a project that represents your expertise, you can easily get befitting content marketing manager jobs in Mumbai.

Digital Marketing Course by Digital Vidya

Free Digital Marketing Webinar

Date: 13th Dec, 2017 (Wed)
Time: 3 PM to 4:30 PM (IST/GMT +5:30)

Inbound Marketing Manager

  • A few companies require inbound marketing managers however some do not. Their duty will be more towards dealing with the marketing channels and ensuring conversions at each stage of an advertising campaign.
  • Drip marketing, CRO and lead nurturing are critical segments of Inbound Marketing.
  • An Inbound marketer can make a marketing strategy for drawing in clients. One of the top inbound marketing strategies is effective content marketing strategy, and that’s why, sometimes roles of inbound marketing managers and content marketing managers collapse.
  • While the inbound marketers make a strategy on the most proficient method to draw in clients utilizing content marketing, the content marketer can concentrate on execution of that strategy.
  • Digital Marketing Course in Mumbai for Inbound Marketing Manager- CIMM

Search Engine Optimization Executive

  • With great SEO, one can get free traffic from Google as opposed to spending bucks on Google AdWords advertising campaigns. The occupation of a SEO master or SEO official includes keyword research, use of webmaster tools, user experience optimization, indexing of pages, checking duplicate content, performing local and organic SEO, etc.
  • A SEO master ought to have experience in utilizing the different sorts of SEO tools. For instance, Moz.com is a notable SEO tool for SEOs and website admins. There are a lot of different tools, which will help you enhance your ranking in SERPs.
  • Good companies get greater part of their traffic by means of the web indexes or search engines (Google organic searches) and it helps them spare a huge amount of cash in AdWords and effortlessly transcend their competitors in terms of visitors.
  • SEO specialists will answer to the DMM and for the most part, they do not manage any team.
  • The greater part of the SEO specialists I know are individual contributors and freelancers.
  • SEOs may also need to co-ordinate with Web Development, Design and Content Marketing teams.
  • Best Digital Marketing Course in Mumbai for SEO executive- CSEOM

 Social Media Marketing Manager

  • Social media marketing managers have two parts- first one is, spreading the possessed content by means of online networking channels or social media platforms. Content Marketing Manager or a member of content marketing team can also do this
  • Be that as it may, running paid marketing in Social media is the second one that requires some mastery. For instance, publicizing on Facebook has turned into a confused errand these days. New elements and targeting options are included regularly and a content marketer or DM supervisor cannot deal with it all alone, which makes Social Media Marketing, an expert’s job profile.
  • Digital Marketing Course in Mumbai for Social Media Manager- CSMMM

Conversion Rate Optimizer

  • Conversion rate optimization is the specialty of expanding the conversion proportion in each phase of the advertising campaigns. The CRO master can be simply one more individual in the digital advertising group yet he/she will work with different individuals.
  • For instance, a CRO master can help the inbound marketing manager in making landing pages more conversion oriented.
  • A CRO Expert uses different tools to accomplish optimized conversions. Different heat map tools, for example, CrazyEgg.com give bits of knowledge on how individuals communicate with landing page. Optimizely.com split tests different components on the site pages to discover which color and text would help in better conversions.
  • Find out our list of 25 CRO Tools that every conversion rate optimizer should be aware about.
  • Optimizing conversion rate is vital at each phase of the advertising funnel. The Ad Copy or the site title ought to pull in more clicks, the guests ought to change over into leads, and the leads ought to convert into paying clients.

      I trust this part gave you quite a good idea about the digital marketing career opportunities in Mumbai.

Now, since you know there is a great career opportunity in Digital Marketing in Mumbai, the time has come to set yourself up for turning into a certified digital marketing professional.

    Certifications (e.g. Google AdWords, HubSpot Inbound Marketing) are important just to a certain degree as they just approve your expertize (versus your aptitudes/experiences), but it is more important to go through a rigorous  procedure for a digital marketing course in Mumbai.

Digital Marketing Course by Digital Vidya

Free Digital Marketing Webinar

Date: 13th Dec, 2017 (Wed)
Time: 3 PM to 4:30 PM (IST/GMT +5:30)

Digital Marketing Training in Mumbai

If you live in Mumbai and wish to build a successful Digital Marketing career, you may consider Certified Digital Marketing Master (CDMM) course of Digital Vidya.

         As a training partner of Google Partners Academy & Microsoft, Digital Vidya helps you learn Digital Marketing in Mumbai, and get certified in it. For aforementioned Digital Marketing Job Positions, different other kinds of custom courses and certifications are offered by company, e.g. – Search Engine Optimization (SEO) Certification Course, Social Media Certification Course, etc.

List of best Digital Marketing Courses in Mumbai are-

  1. CDMM – Certified Digital Marketing Master Course
  2. CSEOM- Certified Search Engine Optimization Course 
  3. CSMMM- Certified Social Media Marketing Manager Course
  4. CSEMM- Certified Search Engine Marketing Certification Course
  5. CIMM- Certified Inbound Marketing Master Certification Course
  6. CWAM- Certified Web Analytics Master Certification Course

Conclusion

Making a successful career in Digital Marketing in Mumbai is a function of different parameters especially-

  • Your Skills (theoretical & practical) in Digital Marketing
  • Previous Experience
  • Educational Qualifications
  • Certifications in different Digital Marketing fields
  • Verbal and Written Communication Skills
  • Moreover, your enthusiasm and zeal to build a career in Digital Marketing play most important role.

 I hope aforestated tips will help you build a successful career in Digital Marketing

In case of any doubts, or other information regarding Digital Marketing Course in Mumbai- Ask me in comments.

Engineer by Education, Marketing Influencer by Profession, and Creative Writer by Passion- Shivendra is involved in Branding, Advertising & Consulting in the domain of Digital Marketing over the years. His prior Digital Media experiences gave him an understanding of how E-businesses function- what works and what doesn't. He relies upon those learnings and uses the creative DNA for composing blogs that have the applied zeal to engage, entertain and inspire the readers- to Connect- Convince- Convert their target audiences via different digital media channels.
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