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Digital Marketing: The Ladder To Success In Career Graph

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How many of you are satisfied with your career growth? Did you ever thought about the missing ‘X’ factor in your resume? If yes, then you landed at the right place. Everyone is aware of life cycle graph and its 4 stages which are Introduction, Growth, Maturity and Decline. Out of all these four stages, last stage is the one which no one likes to experience. So what can be done to convert it to ‘Renewal’ stage?

Digital Marketing is no more an unknown term. However, most of the time people have a misconception about it. It is mostly considered to be a career option for Marketers. But, there are lot more sectors which are leveraging it. For example, HR professionals uses social media platforms like LinkedIn for recruitment; banking sector leverages digital marketing for contributing more global brand value, etc.

Digital marketing is the need of every industry and thus, learning Digital Marketing is today’s demand. It is that ‘X’ factor which are usually missed by lot of professionals. Digital Marketing comprises all elements like understanding client’s psychology, leveraging analytics platforms for strategy creation, using social media for branding, developing a strong presence through SEO, engaging with right set of clients through email marketing, having strong relationship with clients through inbound marketing, etc.

Digital marketing therefore, covers all key elements to make a company stronger in terms of client relationship, branding and more importantly, it has great scope for an individual who is leveraging it. Some of the major reasons of ‘why one should start using digital marketing’ are:

  • It gives direction to every professional.
  • It helps him/her to connect with the industry leaders and interact with them.
  • It provides a push to everyone’s career and serves to be an add-on for him, as it is the demand of every industry.
  • It is a great help for someone who wishes to engage and/or nurture his/her clients but have minimal or no resources.
  • It helps individuals to hold a position at senior management level, as trained Digital Marketers understands what clients demand from a company.
  • Using right digital marketing strategies helps in leveraging best search engines, which further enhances one’s knowledge about search giants like Google, Bing, YouTube etc.

It is therefore, very much important for professionals to learn insights of digital marketing from experts. So, what are you waiting for? Don’t let ‘Decline’ stage become a hurdle in your career.

Switch it to ‘Renewal’ stage in your career growth through Digital Marketing. The comprehensive course in Digital Marketing shall be of great help to give a head-start to the career. More so, it will of great benefit in terms of enhancing the career prospects for people hailing from different walks of life as well.

[Sr. Associate - Content Marketing] A content passionate, Jasleen handles the content writing and marketing activities. Additionally, she leads Digital Marketing Internship Programme. Her deep passion and enthusiasm for writing guided her towards being the Associate Editor in English for her college magazine. Only deep passion and zeal can guide a person towards a professional writing career. Apparently, Jasleen is one of those persons. She is in the content writing and marketing fraternity for 5 years now. A top-notch individual, she is proficient in writing content for multiple requirements including blogs, articles, books, brochures and social media. She embraces practical knowledge of WordPress CMS. Besides this, she is also highly engaging in Social Media Marketing activities.
  • Digital-Marketing


  • There is 1 comment


    • 3 years ago

      Shital Kalamkar   /   Reply

      Simply, nice article!! It is true that Digital marketing is just not limited up to Marketing people. It is useful in different field as well.

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