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Digital Marketing Trends in 2015: What Lies Ahead

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Based on the stats and factual information on the performance of Digital Marketing in the year passing by, following are the trends that the online marketers are most likely going to witness in the  upcoming year 2015.

  • First and foremost, mobile marketing is going to serve as a high ranking platform. This is so because responsive websites and building apps are going to be highly critical in 2015. So, mobile optimization through responsive website design & Geo-targeting, in-app advertisements along with engaging content not only in words but in inforgraphics format will be a great concept for online marketers to look for in 2015.

DM Trends in 2015 new

  • Secondly, Social Media Marketing will act as a substantial supporting pillar for Digital Media Marketing in 2015. More so, 88% of social media marketers will highly rely on B2B interactions through LinkedIn. While Instagram which has over 200 million users will look forward to its app build its business.
  • Email marketing through customer specific and segment oriented emailers, newsletters, PDF’s, eBooks and whitepapers will act as user-friendly ways of generating more customers and expanding the network.
  • ‘One click payment’ concept will be something to look out for in 2015. Apps such as that of Twitter will enable businesses to market and sell their products instantly and directly so that they do not leave the app.
  • Lastly, focus would be led on shifting native advertising content to online advertising that will not only pertain to promotional content but also generating leads through the same.

Image Source: Syndacast

 

[Sr. Associate - Content Marketing] A content passionate, Jasleen handles the content writing and marketing activities. Additionally, she leads Digital Marketing Internship Programme. Her deep passion and enthusiasm for writing guided her towards being the Associate Editor in English for her college magazine. Only deep passion and zeal can guide a person towards a professional writing career. Apparently, Jasleen is one of those persons. She is in the content writing and marketing fraternity for 5 years now. A top-notch individual, she is proficient in writing content for multiple requirements including blogs, articles, books, brochures and social media. She embraces practical knowledge of WordPress CMS. Besides this, she is also highly engaging in Social Media Marketing activities.
  • Digital-Marketing

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