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Digital Vidya Conducted Adobe Digital Analytics Workshop For Genpact

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genpact logoAsia’s leading digital marketing training education company –Digital Vidya has been empowering Sales & Marketing Professionals, Entrepreneurs and Business Owners as well as students, since its inception in the year 2009. With the sheer motive of spreading knowledge about what Digital Marketing is all about and what are its several domains, plenty of corporate workshops, online instructor led courses, seminars, conferences and customized trainings are organized time and again.

Digital Vidya recently had an opportunity to train some middle management and senior management folks at Genpact. The purpose of the workshop which was led by Kunal Mehta, Digital Analytics, Lead Trainer at Digital Vidya to enable attendees understand the prospects coming from online channel in the form of online visitors and create marketing strategies and online platform according to their expectations and needs.

Genpact already has a strong analytics department which does advanced statistical analytics for several banks, retail and life sciences clients of various geographies like USA and Europe. The challenge in front of them was to collect, understand and merge this ever increasing online data and merge it with offline data to create 360 degree customer profile for better understanding their requirements at different points of time. We explained them about the intricacies involved with the online data, the method of collection and ways to enhance the functionality and details of the data using tools like Adobe Sitecatalyst, Discover, Target and Google Analytics. This training program helped them to understand the data and leverage it to the maximum extent to derive insights and deliver actionable information to marketing teams to maximize ROI.

If you would like us to organize any kind of Digital Marketing training for your team, please let us know.

[Sr. Associate - Content Marketing] A content passionate, Jasleen handles the content writing and marketing activities. Additionally, she leads Digital Marketing Internship Programme. Her deep passion and enthusiasm for writing guided her towards being the Associate Editor in English for her college magazine. Only deep passion and zeal can guide a person towards a professional writing career. Apparently, Jasleen is one of those persons. She is in the content writing and marketing fraternity for 5 years now. A top-notch individual, she is proficient in writing content for multiple requirements including blogs, articles, books, brochures and social media. She embraces practical knowledge of WordPress CMS. Besides this, she is also highly engaging in Social Media Marketing activities.
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