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Digital Vidya Conducted SEO (Search Engine Optimization) Workshop For Times Internet

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SEO (Search Engine Optimization) is the process of getting your Website or any other online presence (e.g. Blog) ranked well on Search Engines for the keywords your customers are likely to be searching for.

With the evolution of Search Engine’s algorithms, SEO has become increasingly tough. However, for those who do it well, the opportunity is even bigger and results more profitable and sustainable. Accordingly, there’s a need for SEO training in every organization, who’s serious about exploiting the true opportunity of this medium.

Digital Vidya recently conducted a hands-on SEO workshop with Times Internet Products Team in order to develop awareness and understanding for their team to leaverage Search Engine Optimization (SEO) for growth of their products. This workshop was conducted by Rajeev Kumar, Digital Vidya’s SEO Lead Trainer.

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Following are the few key takeways shared during the workshop about SEO:

  • Assigning 2 – 3 keyword phrases for each page of the content is the must.
  • Placing keywords at prominent places is the need of SEO friendly content.
  • Ignore stuffing of keywords in the content. Use of keywords should be done logically.
  • Use related keywords, synonyms & grammatical variations.
  • Use Geo-specific words.
  • Writing unique content plays a major role in fetching traffic.
  • Since ‘Heading’ of any content catches the firts eye of prospects; therefore, writing an enticing heading with appropriate keywords is must.
  • Place in-text links throughout your website.
  • Emphasize keyword phrases.
  • Use relevant images in the content.
  • Create compelling content first and worry about SEO second.
  • Meta Tags Optimization – Your Free Ad Copies.

In case you have any query about the takeaways discussed above or about how to leverage SEO, please ask in the comments section. If you would like us to conduct any similar Digital Marketing training for your organization, kindly let us know.

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