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Do You Know How To Do Smart Web Data Analytics?

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Google Analytics tool is a potential platform to derive the specific insights from the data, provided that the analyst is aware how effectively the tool can be used. The more you are aware about the tool you use, the smarter will be your analysis. Do you know how to do smart web data analytics?  Let us discuss some of the smarter ways to do Google Analytics.

  1. Affinity and In Market Segments: This can help you in understanding of people who interacts with your website or any online medium. Affinity category tells you what people are watching in your website, what the visitor’s purchase behaviour etc. In market segments tell you about the interests of your visitors in purchasing products. This can help you planning and creating the marketing strategies. Another advantage of this tool is that you can analyse users by their age, gender, location, interests etc. Its is important to know that the data we collect from Affinity and In Market Segments are getting from the cookies and not from the Google analytics scripts.
  2. Google Analytics shortcut: It is always better to start analytics with the standard reports. But in Google Analytics we have an option called “Shortcut”, at the top right of every report. Shortcuts help in the faster access to the reports that are commonly used. This helps in avoiding you to reconfigure one report each time you generate a report. All the reports are saved in shortcut. Shortcut can be used for both standard and custom reporting.
  3. Custom dimensions: Dimensions refers to the characteristics of the user or visitor. This includes location, demographics etc. In custom dimensions in Google Analytics we have the option to customise these dimensions. Moreover it allows you to combine Google Analytics data with that of non Google analytics data. These custom dimensions appear as the primary dimensions in the custom reports. In the configuration part you have to define the dimensions with name and required properties. Then comes collection, where the data is collected as per the custom dimension. Processing is where the data is analysed. And finally the reporting part, where you build new reports. Using custom dimensions, you can track customers who purchase multiple products, and related interactions.
  4. Time lag and path lengths: In Google analytics, Conversion’s, there is an option called Multi Channel Funnels. Under Multi channel funnels, we get to see Time Lag and Path length. Path length shows the number of times the user visited your site before the actual conversion. Time lag tells you, in how many days a particular conversion occurred. This report gives you the total number of conversions (both in path length and time lag), conversion value, and the percentage of conversions. In the conversion segment option at the top of each report, you can segment both these reports.
  5. Assisted Conversions: This reminds you regarding the roles and contributions of various channels. It counts all conversions that a channel assisted. If a channel appears on the conversion path before the final interaction, it is called Assisted Conversion. Here a channel is assisting the final conversion. The importance of this can be analysed by the number, the higher the number, the more priority we need to give.
  6. Custom Alerts: Custom alerts remind you or informs you pro actively what has happened. The custom reports are visible on the current reporting view and in other views that you have customised. Each Alerts can be customised with a name. By selecting the reporting view, you can apply alert to that particular report. The Alerts can be customised for the frequency in which you want the alerts. It can be daily, weekly or monthly. The most interesting feature of ‘Custom Alert’ is that you get the report in your email. Also if you wish to share this report, you can add email ids of people with whom you want to share the report. Custom report can be generated under “Intelligence and Events” tab in Google Analytics.
  7. Google Analytics Solutions: This helps you to share and import custom reporting tools. Google Analytics Solutions gallery gives customised solutions for your reporting which is already shared by the community. This you can download for your reporting. The solutions that you require can be searched.
  8. Google Analytics Applications: In Google Analytics applications gallery, you get a lot of applications that can help to generate better reports. The App Gallery have both paid and free applications. The applications can be selected from the different category depending upon the type of business you do. This encourages developers to create tools that can be integrated with Google Analytics data. Google Analytics applications can be get from Google partner.
  9. Google Analytics Search queries: Google queries show you the keywords you rank for, the number of enquiries, average ranking positions etc. You can identify search queries for which your page gets attention.

Apart from all these Google Analytics provide a lot of tools and services for smarter web analytics. Google Analytics technology updates brings in more solution to make Web Analytics even better. It all depends on the skill of the analyst to make maximum use of the Google Analytics platform.

  • web-analytics

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