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Easy And Practical Google Analytics Tips That Web Publishers Will Love

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If you are in charge of a magazine-style website or a blog you would have discovered that only a lot of hard work put into the editorial process, article publication, and readership building would yield success. Even if you have reached a certain level of success in generating good content, it is very likely that you would desire to construct a better user experience that generates a large number of page views, more engagement, a higher number of signups, and definitely, more sales. This is exactly where your understanding of Google Analytics assumes vital significance.

Reporting Tips Apt for Web Publishers

There are typically three reporting tips that are relevant for web publishers; these are custom dimensions, segments, and goals. However, before undertaking a more detailed appreciation of each, it is important to first understand the two elements that are building blocks of each and every Google Analytics report – dimension and metrics. Dimensions are basically data descriptors, such as the name of the country in a report that analyses the location of sales for example. Thus the country represents the report dimension. Additional data on the other axis of the table could consist of metrics that correlate the data with each dimension.

Custom Dimensions

Because Google Analytics is by default configured to deliver a large number of dimensions, it is important to be specific with the requirements of your website as the content as well as users is unique to it. This is important as otherwise making the correct choices will not be possible. Custom dimensions allow full control by web publishers to generate reports that are unique and pertinent to the analysis requirement. Extremely common examples of custom dimensions are most popular article categories, most tags being clicked by users, top author of web contents, etc. Once, you are able to identify the specific custom dimensions that are most relevant to your website, you can use them to educate yourself more about what your readers want or need. If you have been devoting effort to build content for a particular category, the analytics may reveal that another category is more popular and allow you to adapt or create content more relevant for the identified category.

To make use of custom dimensions, your appointed digital marketing agency Mumbai will need to first ensure that your account has been upgraded to Universal Analytics. If the account has been created in the last few years, it is quite likely that has already been done, but older accounts will need to be upgraded. Unless custom dimension data has been defined, you will not be able to view them. The free version of Google Analytics allows you to define only a maximum of 20 dimensions so it is important to select wisely.

Segments

Segments are tools that help website administrators and owners to understand their content and user-behavior better. They are just subsets of the data and can be easily applied to virtually any Google report. For example, if you see that your website’s bounce rate is 58.9%, you might be tempted to believe that every user of the site will be likely to bounce at that rate, and there’s nothing much you can do about it. Generating a geo-report may reveal that the overall bounce rate is being severely affected due just one country that has taken a disliking to the site. This is the perfect time to create to create a segment to analyze the traffic from that country. The analysis will generally reveal the page from where the surfers are bouncing. Conducting a further investigation into the content or user demographics will usually reveal the reasons and then you can take appropriate action.

Goals

While great insights into how your readers are interacting with the content may be obtained from custom dimensions and segments described above, it is vital that you track goal conversions or else you will never be able to tell if your business is flourishing or failing. While there are four distinct goal types, it is necessary for you to first define the goals in your Google Analytics account otherwise you will not be able to commence the tracking of the goal conversions.

Destination goals are generated when users visit a defined page or pages that have an order specified. A good example of this is a user visiting the page for newsletter signup, and then visiting the ‘Thanks for subscribing’ page after they have confirmed their signup by clicking on an email link. Duration goals and pages/session goals both are configured to track the engagement of users but in different ways. A duration goal will be created each time an user spends more time on a page than you have specified, while pages per session goal will be activated each time an user visits a specified number of page or more in a single session than what you have defined. Event goals are configured to get activated each time the user completes the pre-defined action.

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