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3 Easy Methods For Content Idea Generation

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Content is at the crux of all our digital marketing efforts. We need content for a variety of purposes including SEO, engaging our customers, in blogs, on social media, email and more. As digital marketers and content marketers, the onus is on us to continually generate interesting, relevant and engaging content ideas day in and day out. The content does not just fall out of the sky and we definitely cannot wait for inspiration to strike each and every time.
There is a requirement for a process to for continual content idea generation so that we are never left wanting. The process might involve a single individual or a team. In this article, we discuss multiple ways to generate fresh content ideas day-in and day-out and the different tools that can aid us in our efforts.

Method 1: Answer Your Buyer Personas Questions

The No.1 best practice in inbound marketing is to be helpful to your target audience. Here, the first step is to define your target audience or buyer personas which include details about their personalities, their interests, their hobbies, what they like to read and which social media platform they are most active on. Answering their queries or solving their problems is one of the best ways to define new content ideas. How do you find out what they want to know? How do you find out what they are looking for? Here are 3 ways:

1. Quora

If you haven’t heard of Quora before, it is a question-and-answer website. It has real people looking for answers to real questions about your products or services. Also, Quora is a great forum to find out what people really want to know.

It also has various niche topics which you can browse about from analytics to cha cha cha. If you are a searching for new content ideas for an SEO blog, just browse through the SEO topics and voila! Look what I found! Now here is a post that might just go viral!

Content Idea Generation through Quora

2. Answer the Public

This is a great new free tool to generate content topic ideas. I am completely in love with this one! Just type in your product and it gives you 100s of questions which people ask about your product from Google and Bing searches. Here is an example for lipsticks and I think loads of ideas to pick and choose from.

answer the public for content generation ideas

Also, you can view this data as a list as well as export it to a CSV file.

You can also install a free extension called Keywords Everywhere. When used together you can find out the stats for each of the queries. Hence, it is a can be used as a content generator and a keyword research tool combined!

3. FAQ Fox

Is another tool which will find you questions related to your keywords on the platforms of your choice like Quora, Reddit and more. Choose a subtopic to let the tool find out the websites related to your interest and then search for the keywords you are interested in.

I researched using this keyword and got 314 results!

FAQ Fox for content idea generation

Method 2: Consult your Competitors

Your competitors are in a way also your best friends. Being in the same space you share the same target audience. Finding what type of content works for them can fuel your content ideas. Here are 2 tools that can help you scout for new content from your competitors.

1. BuzzSumo

Use BuzzSumo for research of your competitors in 2 ways: using keywords and using their domains directly. If you already are sure about who your competitors are and if they are generating content that performs well(as in shares, likes and views), then you can do a deep dive into their domains directly.

Consider the case of a company offering SEO tools, one well-known competitor and fore-runner in this domain is moz.com. Searching for this on BuzzSumo can give you the type of content with the highest shares, their backlinks, and influencers. Then you can use this information in your own campaigns.

content idea generation with buzz sumo

Instead, using the keyword search, you can find out the top competitors and those most popular in your field of interest and then do a deep dive into the most relevant domains.

2. SEMrush

Use SEMrush to find out the following

  1. Positions on organic search results that your competitors are ranking for a specific keyword
  2. The keywords that provide the highest traffic to your competitors
  3. Determine which keywords you need to target for in your content strategy using related keyword and phrase match keyword options

semrush for content idea generation from competitors

Method 3: Use Suggestion Tools

Übersuggest:

This one is a keyword suggestion tool, which gives you keywords not available in Google Keyword Planner. You can select the source to get the keywords from like Web, Youtube, Images or News. Then set your preferred language and you get a list of SEO and PPC keywords. If used in conjunction with Keywords Everywhere you can also get the volume of search for each keyword.

We searched with a simple keyword like led lighting and got a range of 349 keywords, several long tail keywords which can be expanded on and researched on further, as well as a word cloud like this.

ubersuggest for content idea

Use this tool along with Google Keywords and Google Trends to get a long list of long-tail keywords for implementing your content strategy.

2. Google Suggest & Related Searches

The Google Suggest or Google Autocomplete is the autocomplete feature when we are searching for a term on google search engine. Here, the suggestions are based on a combination of the most related search terms, the number of times those words are searched in conjunction with each other and also your set location.

For example, search for the term “bike” gives you the most searched terms related to bike as shown below.

google suggest content idea generation

Google also gives us a list of the most related searches to the search term of our interest.

Related search on google for content idea generation

These feature provided by google search can be used to determine what keywords and search terms people generally use to search for our product. These suggestions can be used as a good starting point in our content idea generation efforts.

Image credits: Screenshots from Google, Ubersuggest, Quora, Faq Fox, Answer the Public, SEMRush and BuzzSumo

Namratha is an aspiring Digital Marketer and research intern at Digital Vidya. She is a Hubspot Inbound Certified Professional, currently pursueing Certification for Digital Marketing from Digital Vidya.
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