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Email Lead Sourcing And Data Harvesting: Simple Search Strings And Tools

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Email Lead Sourcing:

Are you looking forward to starting an email marketing campaign and don’t know where to gather email addresses of your customers? Or specifically looking for targeting your campaigns to particular people? Lead sourcing can seem difficult. It may seem that there’s no way to find those email addresses and you may think of using someone else’s or paid lists for your campaigns. It’s always advised not to go for either of the two options, instead search for your target market by yourself.

Searching for and reaching out to your target market can be very easy with these simple search strings and a little research that you can do using Google. This blog post makes leadsourcing easy if you clearly know your target market along with geographic and demographic specifications that you wish to reach. However, before trying the search strings please go through the note of caution at the end of this post.

Bulk Lead Sourcing:

For bulk lead sourcing, you must know where the people you wish to target are on the internet. Where will you find them? Linkedin, facebook or twitter? Do they have a particular designation like ‘director’ or ‘marketing head’? Which industry do they belong to? Are they professionals who are there on linkedin or simply people who will be found on facebook?

The general format is to type the website name first, other strings like location and designation and the email domain. For example, to look for the email addresses of marketing managers in mumbai, the strings used will be:

Site:linkedin.com “marketing manager” “mumbai” “@gmail.com”

Google Search Results For Email Adresses On Linkedin.com

Google Search Results For Email Addresses Linkedin.com

Here, the strings you enter should be valid i.e. must exist on the website’s database. If the string to describe the job title or designation is not the same as what linkedin.com is using, your results may not show as expected. You must use what linkedin is using to refer to the particular designation.

If your target market is to be found on facebook rather than linkedin, you need to enter facebook.com as the site name and use the strings and include the fields facebook uses in its database:

Site:facebook.com “new delhi” “music” “@hotmail.com”

Google Search Results For Email Addresses On Facebook.com

Google Search Results For Email Addresses On Facebook.com

This will results that has facebook profiles and pages with location New Delhi, industry or interest as music whose email addresses are on hotmail.

To see more results on a single page, change settings of the browser to show up to 100 (or maximum) results on a page. Next, you can use Surf 7 to extract the email addresses from all the text. You can also extract them with the help of other data harvesting tools listed at the bottom.

Single Lead Sourcing:

Finding a single person’s email address, with a little information about him is also possible. Just the name of the person and company name he works for are sufficient. Alternately, you can search based on designation and company name. There are a few steps that you should follow:

  1. Search for the official website of the company.
  2. Search for the domain it uses for email.
  3. Search the person’s email with strings like his name or designation.

However, you must observe the search results to infer whether the email address you’ve hence sourced is the same as the one you require. Similarly, you can also find any professional’s or industrialist’s email addresses.

To find the email addresses of a person by designation and company,  you can simply type the search strings including designation or job title and company name. From the results find the name of the director. Google can show data from a page having names, the word ‘director’ and company name. The results it shows must be crossed check by reading through the data on the pages. Once you find the correct name, look for the domain the company uses for email and then find the email address for the name. Alternately, the person could be using an email address on a domain like gmail.

Before sending out emails it is important to check if the addresses are existing and clean. It can be checked on Maxprog (for bulk email addresses) or Mailtester.com (for a single email address).

Note of Caution:

One caution you should take while searching for email addresses is not to fall in spam traps. Search engines like Google have created spam traps to catch spammers. They use dormant, old or fake email addresses and look forward to spammers making use of these email addresses. You should never try too generic search strings like “email” “@gmail.com”, “email” “@hotmail.com” etc. These search strings will show spam email addresses and should strictly be avoided else you can be listed as a spammer and blocked.

Google can warn and block you from accessing its search engine, if you make searches too many times. It’s towards making sure that you’re not a spammer.

Data Harvesting:

Many times you require more data than just the names and email addresses of people. You can find websites online that have the data you require and use data harvesting and scraping tools to extract the data you need. Using these tools can be a little technical and they provide you with valuable data that may take a long time to gather from elsewhere.

Tools for Data Harvesting:

Here is a list of some useful tools to harvest data. They help you extract the information you need from the entire data that’s available online on a particular website. Each tool has features including enhanced features that can help in scraping valuable data from any website.

  1. Outwit Hub
  2. Import.io
  3. Scrapy.org
  4. Egrabber.com

Outwit Hub is the most expensive and widely used owing to its extremely enhanced capabilities of harvesting data.

There are more tools available. However, some tools may monitor what information you’re capturing, like Constant Capture.

Image credits: Google

  • Email-Marketing


  • There is 1 comment


    • 2 years ago

      Niraj   /   Reply

      Excellent article, Pallavi. Really thorough and extensive. Thanks, Niraj (Founder at grexit.com)

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