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Entrepreneurship, Digital Media Startups & Your Biggest Digital Marketing Challenges in 2016

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The booming & blooming trend of entrepreneurship is letting India be a nation of startups, especially in digital marketing fraternity. We are witnessing an unprecedented wave of entrepreneurship everywhere, but amidst such wall-to-wall entrepreneurial inclinations; a few questions have also emerged out, like:

  • Can entrepreneurship be learned or one is born with entrepreneurial genes
  • What are the traits that need to case off to be a successful entreprenuer
  • What are the common traits of success entrepreneurs

 If you have also been in quest of the answers of such questions, then this is the time to clear all the air as a Chinese Proverb says, ‘The best time to plant a tree was 20 years ago. The second best time is now.’

  • Entrepreneurial Genes are Must or Entrepreneurship can be Learnt

    Scott Belsky

    Scott Belsky

“It’s not about ideas. It’s about making ideas happen”, says Scott Belsky, co-founder of Behance

Was Mark Zuckerberg or Bill Gates born with entrepreneurial genes? No, cultivation of some specific traits led them to such greatness. Having a great idea is a wonderful thing but without having clarity of vision, it will remain as great idea only.

Without settling of a specific goal, you cannot explain your perceptions to related people. Organized learning on entrepreneurship can lead you to have an ability to recognize and analyze an opportunity. Training in entrepreneurship will aid you in defining and crystallizing your goals, and it will act as a value addition, which will help in the long run of your venture.

So, personally, I do not abide with the idea that one is born with an entrepreneurial DNA. Yes, it is true that you cannot teach anyone to leave his or her comfortable jobs and dive head into tough world of entrepreneurship, but that is not enough to be a successful entrepreneur.  I understand that impulse comes from inside, but, to be a successful entrepreneur learning is must. Through learning, you can get the ability to preempt obstacles, scale challenges, survive in toughest of cases and can successfully take the risks.

Nowadays, different platforms are also available where budding and aspiring entrepreneurs can get lessons that will aid them in aptly channelizing their idea into a successful business model.

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1.) Want to be Successful Entrepreneur:- Cast off these traits

  • Not being organized
  • Making Excuses
  • Expectations galore
  • Not Accepting criticism with grace

2.) Traits of Successful Entrepreneur

  • Ready to learn
  • Never Quit
  • Early Riser
  • Self Motivated
  • Risk Takers
  • Team Member

    Donald Trump

    Donald Trump

“Watch, listen, and learn. You can’t know it all yourself. Anyone who thinks they do is destined for mediocrity.” – Donald Trump, chairman of The Trump Organization 

Successful startups include such traits, and they polish themselves through continuous learning. Inclusion of entrepreneurship and Digital India has raised a trend of settling digital media startups. India’s digital media market is continuously growing, and different companies have successfully positioned themselves amongst the most successful entrepreneurial ventures in India. Some of Indian Digital Media companies, which are gaining lots of popularity everywhere, follow concepts of American digital media houses like The Huffington Post, BuzzFeed and Quartz.

Top Home Grown Indian Digital Media Startups are:

ScoopWhoop:ScoopWhoop

ScoopWhoop came in picture at the end of 2013 and now it is one of the most popular internet media & News Company in India. Firstly, it looked as a clone of BuzzFeed, but now, it has made its own mark as the most successful internet media houses in India. ScoopWhoop comprises a total monthly audience of up to 200 million (includes 70 million on its own platform, and rest on other social media channels).

  • ‘ScoopWhoop earned revenues of around $2.5 million in its last fiscal year’, claims one of its co-founders, Satvik Mishra
  • ScoopWhoop received a funding of Rs. 10 Crore from Bharti Softbank in November 2014

MissMalini:Miss Malini

MissMalini.com was firstly introduced as a hobby blog in 2008 and now it is an established digital marketing magazine and media house. MissMalini is based in northern Mumbai and it covers a wide range of topics related to lifestyle content, fashion and Bollywood gossip. Malini Agarwal had also been writing on side for MidDay while working as RJ with WIN 94.6 FM, and side by side she was a hobby blogger. However, after seeing readers’ huge interest on her blogs she decided to give full-time focus on her MissMalin.com.

  • While writing about MissMalini, The Huffington Post says that Malini & her team cover everything that is hot
  • MissMalini is allowed as an official blogging partner for leading fashion properties in India such as Blender’s Pride Fashion Tour, Lakme Fashion Week & so on.
  • MissMalin team has also been invited to cover fashion events outside India, such as Cape Town Fashion Week, etc.

The Viral Fever:The Viral Fever

TVF or The Viral Fever is an online digital marketing entertainment channel, which is launched with an idea to reach out the younger generation who do not prefer watching television. Idea was to make creative entertainment video on different pertinent issues with differed web series. At one time, TVF’s Permanent Roommates series was the second most-viewed long-form web series in the world. Another series called as ‘TVF Pitchers’ is also gaining lots of popularity these days.

  • TVF videos have more than 1 million YouTube subscribers
  • TVF also plays significant role in promoting movies by creating & distributing original digital marketing content
  • Due to success of TVF Pitches & Permanent Roommates, TVF received the funding of $10 million from Tiger Global

What does make these entrepreneurial digital marketing startups hugely successful?An innovative idea, apt learning of related peripherals, creative approach, ability to take risks and adept understanding of contemporary marketing challenges.

 In today’s time, success of any business idea is based on all these factors, and most importantly, making a business plan as per the latest marketing trends and contemporary challenges is inevitable for ensuring success. Nowadays, for effective marketing, picking a digital route is the most promising trend as it ensures guaranteed result, but for this, it is essential to pay heed upon following biggest digital marketing challenges of 2016:

1.) Use of Interactive Content:

Using interactive content that includes creative ideas and delivers meaningful personalization is one of the most important challenges for today’s marketers. It is important to implement innovative techs & lead magnets for creating interactive content as this will efficiently aid marketers in catching attention of potential customers.

2.) Adeptly Judging the Right Moment to Engage:

Now, people spend lots of time on different digital marketing platforms, however, that time is greatly fragmented. For engaging with audience, it is important for marketers to interact in micro-moments by comprising creative and impactful strategies in their moves. Challenge is to connect with your potential customers before they disappear.

3.) Apt use of Marketing Technology & MRM:

Using perfect marketing technology for optimizing strategy is quite significant for ensuring success in 2016. MRM or Marketing Relationship Management lets marketers develop a relationship with industry influencers and potential users. With apt MRM strategy, one can effectively use content distribution by amplifying marketing strategy in the result-oriented manner. The most significant challenge is to reach out to different social group and communities, and MRM along with perfect marketing technology will help you in this.

4.) Extra Budget for Prioritizing Content Marketing

As per the forecast of Web Strategies Inc’s, total digital marketing budget will increase by 35 % in 2016, and 54.1 % of this will be used for prioritizing content marketing in 2016. Self-generated content or distribution of brand messages through self-owned media will slowly lose their ground in 2016, and that is why, you will need more budgets to support your marketing strategy. 

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5.) Send Customized Messages to Potential Customers through Different Channels

Customers mostly ignore Mass-distributed messages, and that is why companies need to customize their conversation with customers. Personalized messages play a significant role in converting viewers into buyers. Customized messaging increases meaningful interaction and hence ensures profits. The challenge for the marketers is using the exact marketing automation techniques that can efficiently complete this process.

6.) Mastering Social Media Networks & their Experiences

Marketers need to customize their approach for audiences as per different social media networks on which they encounter them. Different social platforms play specific role in one’s life, and that is why, it is very important for marketer to adapt their tone and styles according to each channel. The key challenge for the marketers would be to understand factors that can motivate consumers in different social spaces.

7.) Blending Big Data & Strategic Thinking together

Use of Big Data has been one of the top-most trends of past year, and it will continue to rule in 2016 too, but to get a competitive advantage, marketers will need to blend big data with befitting strategic thinking. Apt strategies let marketers shape up their big data as per the target audience. Challenge for marketers is to take insights of customers’ mindset through different sources, and then using big data as per those insights with a fitting strategy. 

Image Credits:
MissMalini- www.missmalini.com
ScoopWhoop- www.scoopwhoop.com
The Viral Fever- The Viral Fever
Scott Belsky- Scott Belsky LinkedIn profile
Donald Trump- Donal Trump Wikipedia
Engineer by Education, Marketing Influencer by Profession, and Creative Writer by Passion- Shivendra is involved in Branding, Advertising & Consulting in the domain of Digital Marketing over the years. His prior Digital Media experiences gave him an understanding of how E-businesses function- what works and what doesn't. He relies upon those learnings and uses the creative DNA for composing blogs that have the applied zeal to engage, entertain and inspire the readers- to Connect- Convince- Convert their target audiences via different digital media channels.
  • Digital-Marketing


  • There are 2 comments


    • 1 year ago

      Oladosu Tosin   /   Reply

      Wow! What a great insight….thank you so much

    • 10 months ago

      shivendra tiwari   /   Reply

      You’re Welcome Oladosu, and thanks to you too for such a warm response 🙂

      Do update us if you wish to know/suggest anything about Digital Marketing.

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