For last 14+ years Anol is consulting B2B technology (Cisco Systems Inc, IDC Asia Pacific, HP, Dimension Data, StarHub etc.) on behalf of GetIT (Singapore), in the field of B2B marketing, lead & demand generation, lead nurturing, content marketing and social media strategy. He is a regular columnist on the topic of B2B marketing in various print and online newspapers, such as Business Times, Straits Times, Marketing Interactive, Asia One etc. He is also the editor-in-chief of B2Bento.com, a leading blog about news, views and reviews of the B2B marketing space and social media scene in Asia. Anol has spoken as a keynote speaker and panelist at the major marketing conferences across the region including BMA (Chicago), Click Asia Summit (Mumbai), AdTech (Singapore), SES (Hong Kong, Singapore), MIS -NSMC, SiTF Workshop, etc.