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Prabhakar Tiwari

Prabhakar works as GM – Marketing for Passenger, Brand & Shoppe portfolio in CEAT Ltd. CEAT campaigns have won many awards including Effies, Abby’s under his leadership. In a low involvement category like tyres, CEAT digital campaigns were awarded, under the categories of ‘Social media campaign of the year’ & ‘effective digital media strategy’, by DMAi, Pitch Youth Marketing, Global Youth marketing awards, Indian Telly awards.
Prabhakar, as the member of many CMO Peer Group Forums, has contributed to the marketing fraternity, as the jury member for many awards including Effies, Impact etc and through panel discussions/ speaker assignments.
His earlier stint was as Category Marketing Head for Avon Beauty Products, which is World’s No. 1 Direct Selling Beauty Company. Prior to that, he launched blockbuster brands of Danone dairy, World’s No. 1 fresh dairy company, in India as their Head Marketing for the startup.
He started his sales and marketing career with classical FMCG setup of Marico Ltd, where he held different positions of increasing responsibility in marketing and sales functions for 5 years. During his Marico stint, he won several awards including best marketing innovation and best sales manager.
Regarding his academic credentials, he’s B-school batch of 2004 from IIM Bangalore. He won J&J award for excellence in marketing as marketing topper of his IIMB batch.
He has passion for new learnings and sharing knowledge.

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