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Facebook introduces videos to Mobile App Ads

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Sometime earlier this week, Facebook introduced the option of adding videos to mobile app ads for users, which will simply help you in increasing your efficiency of your app installs.

Users can now leverage videos to engage new customers and get more installs. This new feature simply helps users to bring some life to their app in Facebook’s mobile News Feed.

Now customers visiting you’re app will be able to click on the play option to watch a video featuring your mobile app before installing it. Since videos have shown proven results and are considered to be an effective way to drive traffic, Facebook simply thought of helping the developers use their video creative in order to find new app installs.

“In our early tests, we found that using videos in our mobile app ads resulted in increased install rates and decreased costs per install,” said John Clelland, Vice President, Interactive Marketing for DoubleDown Casino, Facebook’s first testing partner. “We’ve seen tremendous success with mobile app ads and are looking forward to using video to make them even more engaging with rich media like video.”

Moreover, another reason for introducing this service was of the fact that compelling creative are more critical for effective mobile app advertising. Facebook also recommends creating videos that showcase the best feature of your app, which also includes use of lifestyle or product shots along with in-app screenplays.

Another advantage that Facebook has given to its users is simplifying the buying process of mobile ads. They have given the option to bid and optimize for mobile app installs. Developers just have to set a cost per action bid in order to manage their budgets while maximizing their installs in an impeccable manner.

Facebook’s spokesperson also shared that, “Over the several days, we will gradually roll out the video creative and CPA buying options out to all developers and advertisers that are measuring installs.

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