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Facebook Updates Their Follow Button And Like Box Plugin

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On Thursday, Facebook introduced a new design for their follow and like buttons. Since this social networking giant was seeing improved results with the change in the design of these buttons, they decided to roll it out for their users. In fact, they are also launching a new iOS SDK with improved features and removing policy change for requests that were previously communicated and are updating their browser requirements for JavaScript SDK. Moreover, the social networking channel also announced a new advertising campaign structure that would be seen in 2014.

The new design requirement

You might be wondering that a few days back, Facebook updated the design of their like and share button and now changes seen in their follow button and like box plugin.

Facebook believes that these changes have shown improved results and hence they took no time rolling out this feature for their audience.

In addition to the changes made in the design of these buttons, Facebook also announced removing policy change for “select all” and “pre-select”

One of the spokesperson at Facebook said, “We are removing our previously announced policy change regarding select all and pre-select for Requests, which was set to go into effect on January 8, 2014. We may revisit this policy change in the future, but will also work on other ways to improve user engagement and sentiment for Requests.”

New Advertising Campaign Structure

A new campaign structure would be initiated by Facebook in 2014. The purpose of this new structure is that it will help the advertisers to organize, optimize and measure the performance of their advertisements. This would be done by introducing a third level to their current campaign structure. Moreover, this updated structure will include levels for campaign, ad set and ad.

As shared by Facebook, this feature would be available for all their client facing and interfaces in the first half of 2014. Some of the outputs of this campaign would be:

  • The advertisers will be able to specify a campaign objective and improve optimization and reporting
  • Get better control and aggregate stats, including total reach at the campaign level.
  • Use multiple ad sets, each with their own budget as well as schedule controls, which will help them to optimize spend and delivery within each audience segment.
[CEO, Digital Vidya] Among the pioneers of Digital Marketing, Pradeep has been part of the Internet Industry since 2000. He has been a serial entrepreneur for last 16 years and is currently a Co-founder & CEO of Digital Vidya, Asia’s leading Digital Marketing & Data Analytics training company. A graduate of IIT Delhi and a recipient of Social Media Entrepreneur Award at Global Youth Marketing Forum, Pradeep is one of the most sought after international speakers on Digital Marketing and Entrepreneurship. He’s a tweet away @PradeepChopra.
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