Flipkart ekart is Flipkart’s logistics arm that delivers products sold on Flipkart’s website and apps. The company claims to have a delivery time of 1-2 days in most major cities and towns in India. Flipkart Ekart also has a network of over 10,000 service providers across the country.
Flipkart ekart was launched in 2009 as a pilot project in Bangalore. The service was later expanded to other cities such as Delhi, Hyderabad, Mumbai, Pune, and Chennai. In 2012,
Flipkart acquired the logistics company Ekart. This case study will provide an overview of Flipkart Ekart’s business model, operations, and performance.
About Flipkart eKart Business Model
Ekart is an Indian courier delivery services company headquartered in Bangalore, Karnataka. A subsidiary of the electronic commerce company Flipkart Pvt. Ltd., it is run by Instakart Services Pvt. Ltd.
Ekart was previously owned by WS Retail Services but has since been taken over by Flipkart. One of their most groundbreaking innovations was the introduction of locker services in stores and supermarkets which are available 24/7.
Flipkart Ekart’s business model is based on a marketplace model. Flipkart eKart connects sellers with service providers who pick up and deliver products sold on Flipkart’s website and apps.
Flipkart Ekart makes money by charging a commission from sellers for every product that is delivered through its platform.
About Flipkart
Flipkart is an e-commerce giant founded in 2007 by Sachin Bansal and Binny Bansal.
It operates in India; it is headquartered in Bangalore, Karnataka. Back in 2007, when Flipkart was launched, the Indian e-commerce industry was taking its beginner steps.
Sachin Bansal and BinnyBansal, who were working for Amazon.com, had an idea to start an e-commerce company in India.
Flipkart.com is India’s leading e-commerce marketplace with over 30 million products and 70+ categories.
Flipkart is known for innovation, they took e-retail to next level with revolutionized online shopping like never before. Let’s see the journey of Flipkart!
Flipkart’s journey from a small e-book e-retailer to India’s largest e-commerce platform inspires a generation of start-ups.
Flipkart managed to break the norm and change the eCommerce industry in India forever. Flipkart’s journey proves an idea can change, you must focus on determination for success.
Shopping on Flipkart.com –
Forget crowded malls, endless maze-like parking lots, and long lines. From clothes to mobile phones, we can buy anything online with just a click. Flipkart.com is one of India’s best online shopping destinations.
No more repeated trips to the mall. No more getting stuck in endless traffic. When you log into Flipkart.com, we will find all the elements of shopping in malls have been exceptionally replicated.
The easy-to-use interface includes filters, compare options, buying guides, interactive descriptions, and reviews.
Business Objectives Of Flipkart
- Accessibility of all products, physical and digital.
- Promote online shopping, COD, EMI, and 30-day replacement policy.
- Affordability and Availability on time.
- Diversity in the product category and range.
According to Mint, the acquisition has been made through a new entity called Instakart Services Pvt Ltd, which was registered in June and has Ankit Nagori (Chief Business Officer, Flipkart) and Rajnish Singh Baweja (Finance controller of Flipkart) as the company’s shareholders and directors.
Interestingly Instakart is owned by rival company Amazon for groceries.
Earlier in January, WS Retail was looking to spin off its logistics arm Ekart, into a separate entity to make the privately held company comply with regulatory requirements of different states.
This deal of WS Retail will only have a trading business which is estimated to gradually sore down as Flipkart shifted to a marketplace model from an inventory-led one in 2013.
WS Retail’s plan to make Ekart subsidiaries the trend witnessed in the industry after online fashion retailer Jabong.com spun off its logistics arm Go Javas into a separate entity in 2013.
As per experts talk, this deal makes sense as the parent company can then focus on its core business.
Flipkart ekart Operations
Flipkart eKart’s operations are based out of Bangalore. The company has a network of over 10,000 service providers across the country. Flipkart Ekart delivers products sold on Flipkart’s website and apps in 1-2 days in most major cities and towns in India.
Understanding the Operation of WS Retail Services Pvt. Ltd. As A Subsidiary of Flipkart Pvt. Ltd
Flipkart created WS Retail in 2009 as a seller on its site due to strict FDI rules set by the government. Bangalore-based WS Retail bought goods from Flipkart India Pvt. Ltd, the B2B (business-to-business) arm of the main group holding company, and sold the same goods to customers on Flipkart’s site.
WS Retail also owned and ran Flipkart’s key logistics business called ekart which delivered products to customers. WS Retail is a top seller on the Flipkart site as well.
Til 2012, WS Retail was owned by Flipkart co-founders Sachin Bansal and Binny Bansal. However, they were forced to sell their stakes to a group of Indian investors which led to their resignation from the board in 2012.
After the stake sale, two of Flipkart’s early employees, Sujeet Kumar and Tapas Rudrapatna, controlled roughly 46% of WS Retail. Kumar was the de facto head of WS Retail and ran the logistics business until he left the company earlier this year.
WS Retail was legally separated from the Flipkart founders and its venture capital investors two years ago and earned a whopping $475 Mn above (INR 3,135.3 Cr) in 2013-14.
Flipkart’s backing from foreign investors cannot sell directly to consumers but can allow local retailers like WS Retail to use its platform.
Both WS Retailer and Ekart work at arms’ distance from Flipkart and it is just a client for us, they don’t have any plan for carrying out delivery operations for other e-tailers.
Ekart ships 85 percent of products ordered on Flipkart, with Sujeet Kumar of Ekart told that the delivery arm may not be able to keep up with demand when Flipkart scales up operations, as hiring more delivery staff, training them, and getting police verifications done will be a challenging task to Flipkart.
So Flipkart now should focus more on value-added services like helping the online retailer when consumers return products with the return policy. So Ekart thinks the share of shipments done by third-party logistics companies, they also looking to double the profits and shares in the coming months.
Performance
Flipkart eKart is Flipkart’s logistics arm that delivers products sold on Flipkart’s website and apps. The company claims to have a delivery time of 1-2 days in most major cities and towns in India.
Flipkart Ekart also has a network of over 10,000 service providers across the country.
Flipkart eKart has been successful in delivering products sold on Flipkart’s website and apps in a timely manner. The company’s delivery time of 1-2 days is one of the best in the industry.
Flipkart Ekart has also been able to expand its network of service providers across the country. This has helped the company meet the growing demand for Flipkart’s products.
End-to-end Supply Chain Management in eKart
Ekart Logistics Flipkart’s in-house supply chain arm is a critical part of the company’s e-commerce play. Here is a lowdown on how it ensures fast and efficient delivery of products to customers.
Ekart Logistics, Flipkart’s in-house SCM arm, is a critical part of the company’s e-commerce play. The company’s ability to offer fast and efficient delivery of products to customers has been a key differentiator in the highly competitive Indian online retail market.
From inventory management to last-mile delivery, Ekart Logistics manages Flipkart’s entire supply chain. It helps in different services including dropshipping, Flipkart Fulfilment, and Flipkart Assured.
Flipkart ekart franchise
It is a business opportunity for those who want to be their own boss and earn a good income. Flipkart ekart is India’s leading e-commerce company and it is looking for franchisees to expand its business.
It offers a good return on investment and the company provides all the training and support to its franchisees.
Flipkart eKart is a subsidiary of Flipkart Pvt. Ltd., and it is one of the leading e-commerce companies in India. Flipkart ekart jobs are available in various cities across India. Flipkart ekart is looking for talented and ambitious individuals to join their team.
Conclusion!
We can learn something more from the huge e-commerce giant Flipkart, for satisfying the customers and fulfilling the orders in a quick time they can do anything.
To learn more about such case studies of businesses that have optimized their presence after the digital marketing revolution, enroll in a digital marketing course now.
FAQs:
Question: How to find ekart logistics near me?
Answer: Flipkart easily provides the answer to the query- ‘Flipkart ekart near me’ – and for this, you just need to open the Flipkart app or website and enter your location details.
Question: How does Flipkart ekart work?
Answer: Flipkart ekart works on a marketplace model. It connects sellers with service providers who pick up and deliver products sold on Flipkart’s website and apps. Flipkart Ekart makes money by charging a commission from sellers for every product that is delivered through its platform.
Question: What is Flipkart ekart’s delivery time?
Answer: Flipkart ekart promises a delivery time of 1-2 days in most major cities and towns in India.
Question: How to do Flipkart ekart tracking?
Answer: For Flipkart courier tracking, you need to enter the consignment number on Flipkart’s website or app. Once you have entered the number, you will be able to see the latest status of your shipment.
Question: What is Flipkart ekart customer care number?
Answer: Flipkart’s Ekart customer service number is 1800 208 9898. You can call the customer number to get in touch with the customer care executive to track your shipment or for any other Flipkart ekart related queries.
Image Credits: Flipkart
