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Follow 5 PPC Tips To Build Brand For Dental Practice

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Google AdWords is a very strong platform which one can use for growing one’s dental brand awareness in one’s locality. It can go a long way in increasing awareness about the brand and helping one get new patients. Google search can help one get to know the users who are searching for specific services in one’s locality. PPC through Google adwords, unlike the traditional local advertising channels, gives very useful data, which one can analyze to see if a positive return is achieved on the investment made. Given below are some useful tips to one can use to get started:

Geo Targeting And Mobile Bid Modifier

1Google provides tools on how to do geographic targeting. That is, for services which are available locally, need not be advertised to all locations across the globe. For a dental clinic running in Mumbai, there is no use advertising the same in New York, as there will be no takers for the same. In addition to this, a lot of wasted clicks can lead to loss of valuable marketing budget without giving any conversions. Hence, being able to target the customers living in Mumbai is required to bring about relevant awareness of the service.

Similarly, one need to check on the bid amount configured for each of the campaigns. One might find that for certain areas, one need to set a higher bid amount while in certain other areas, a lower amount is sufficient. Keeping a common amount set for all locations may not yield a good result and bring about any good outcome. In the platform, in the column between the device name and the number of clicks, one can see a column for “Bid Adjustment.” Here, one can decrease it by up to 100% and similarly increase it by 300%. It is recommended that for the dental business, to set the bid value so as to feature in the top 2 positions.

Landing Pages and Call Tracking

Creating a good landing page is very crucial for the success of any PPC campaign. The landing page should contain all relevant information about the brand, services provided, location of the clinic, reviews of consumers of the service, etc. This way, when a consumer lands on the website after clicking an ad, he should be privy to all this information in one go. Another important addition to be included in the ad is “Call Extensions”. They allow one to add one’s phone number to the ad. This helps in providing easy access of contact details to the prospective patients searching for a dental clinic in their locality. This is more important especially to tap the opportunity of converting consumers making searches on mobile devices. Mostly, what the consumers see on the mobile phones is a call button instead of a number. The user can see this call button which he/she can press to contact the clinic for appointment.

Site links

4Site links are links that can be included in the ads which consume more real estate in the search engine results page (SERP) and help searches bring more avenues to the site. As per Google statistics, adding site links can help boost the CTR on an ad by 10 to 20%. Increase in CTR means chances of getting higher conversions. This also means higher ROI for the dental business. Hence, one should remember to include site links in one’s ad to increase the output of the PPC campaign.

Location Extensions And Call Extensions

3Locating a service can be difficult for consumers doing online search if the location of the service is not clearly and easily accessible on the website page. One way of making it easy for the consumer to locate the dental clinic is by adding “Location Extensions” to the ads. These extensions basically make the ad information richer by giving location details such as business address, phone number, a map to get directions, etc. along with ad text. Another important addition to be included in the ad is “Call Extensions”. They allow one to add one’s phone number to the ad. This helps in providing easy access of contact details of the dental clinic to the prospective patients searching for a dental clinic in their locality. This is more important to tap the opportunity of converting consumers making searches on mobile devices. Mostly, what the consumers see on the mobile phones is a call button instead of a number. The user can see this call button which he/she can press to contact the clinic for appointment. It’s one of the easiest ways for distinguishing your ads from the competition due to the convenience and customer service offered.

Review extensions

2As the name suggests, these are extensions that provide information on valuable feedback and reviews provided by patients who have used the service. Adding positive feedbacks, awards received, third party ranking, etc. can go a long way in helping one’s potential patients choose the service over other dental services offered in the locality. Hence, if you are one of the best dentists in your locality, make sure that people in your locality know about you.

With this we can conclude that advertising, using Google ads can make a significant contribution to one’s PPC campaign running for one’s dental practice. Google adWords is a very strong platform which one use for growing one’s dental brand awareness in one’s locality. It can go a long way in increasing awareness about the brand and helping one get new patients. It can bring in valuable leads and traffic which can substantially increase one’s revenue. PPC through Google adwords, unlike the traditional local advertising channels, gives very useful data, which one can analyze to see if a positive return is achieved on the investment made.

Image Credit: malonemediagroup, attractchina, attacat

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