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For Adobe, India is Among the Leading Markets in Digital Marketing

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India is an example of digitization to the world. Indian government and its citizens understand the value of digital revolution. India has set an example to go digital with a growth of about 638 percent in internet penetration that too in the last two years. Till June 2016, India had acquired 462 million internet users. More than a billion Indians are now registered on Aadhaar. This is the reason India is one of the top countries for Adobe’s revenue generation in the field of digital marketing across the globe as claimed by a senior executive of Adobe Systems India Pvt Ltd. The growing value of digitization is evident from the fact that Asia Pacific region is the fastest-growing market for Adobe company.

What is Adobe Systems Incorporated?

It is an American transnational company that deals with computer software. Headquartered in San Jose, California, Adobe deals with the creation of multimedia, creativity software products, and rich internet application software development.

Source: www.staticworld.com

Source: www.staticworld.com

India: The Leading Market For Adobe

As per Umang Bedi, managing director of South Asia, Adobe, the total revenue of Adobe last year was $4.896 billion out of which nearly 18 to 21 percent of the entire revenue was contributed by Asia Pacific.

Upcoming Trends
  1. The propagation of content on various platforms as well as the importance of data in user’s life has forced brands to push a personalized, useful, and relevant experiences to deliver value to its customers.
  2. A new trend of ‘cross-device co-op’ has come up in order to identify customers as they move across devices. Along with keeping the track of the activities when they move from one device to another, it provides a user with stable and better experience.
  3. Another trend that is becoming visible is video. It is not just the streaming part but videos are now used in healthcare, education, and every other industry in the Indian markets.
  4. Artificial Intelligence (AI) is the next big trend people can tap on. The massive trend of Augmented Reality (AR), virtual reality (VR), and obviously Internet of Things (IoT) is what future is all about.
  5. The blurred lines between direct and digital marketing are something which is visible nowadays. This is because online companies are reaching customers via offline modes and offline companies are exploring internet space for its business purposes.
  6. Adobe being the largest company is doing digital marketing for 10,000 plus brands across the globe. This is evident from the working of Adobe. On the Software-As-A-Service (SaaS) platform, they are measuring 41 trillion transactions in a year. Out of which 45% are via mobile.

Adobe and India: Current Projects

Having done the projects under the national e-governance program (NEGP). The current projects of Adobe with its largest market, India, includes the operation of e-businesses, the passport service, and power over the website of Ministry of Corporate Affairs.

As Digital India is becoming more and more iconic, there are immense opportunities for companies like Adobe in India. Adobe Systems Incorporated is looking forward to projects like UMANG (Unified Mobile Application for New-age Governance), and ‘Smart Cities’.

Adobe for India: Customizing in regional languages

India is already Adobe’s second most invested market after the United States, Adobe is planning to customize its content in regional languages for the Indian audience. They are all set to revolutionize the digital India revolution all the more. On the eve of Adobe Symposium 2016, Mumbai, Paul Robson, President, Asia Pacific, Adobe talks about the success of the company in transforming the digital experience across three decades.

India where bandwidths are not strong on a constant basis, the digital experience is not always good. For this, the Adobe technology ensured a smooth experience across networks according to data networks. Aseem Chandra, VP, Marketing Cloud, Adobe discussed the strategies in marketing cloud for the next generation. For Adobe, the prime focus is to build an experience that is compelling, continuous, and consistent. Since India is its leading revenue-generating market, Adobe is reaching out to its audience with innovation. They are customizing the content in regional languages wherever it is necessary.

Adobe Investing Heavily In India

As the digital marketing in India is growing manifolds, Adobe is betting big in India. This was announced by the company itself on the eve of a digital marketing conference, the Adobe Symposium 2016. The company was optimistic about the growth of its business in India as the number of internet users are on a rise. They also announced the name of its customers who are quite big and used the Adobe services to give a push to their business working. Some of the customers are Taj Group, MakeMyTrip, IDFC Bank, HDFC Life, and SpiceJet who were also present at the Adobe Symposium 2016.

Source: www.blogs.adobe.com

Source: www.blogs.adobe.com

Because of its digital approach, Adobe has made many radical moves in India. Its customers are leveraging its solutions to increase their presence online, social media and mobile space. The prime focus of Abode nowadays is the focus on product innovation. This is because it outlines its core services and integrates it with the solutions under one cloud. The solutions by Adobe include Adobe Creative Cloud, Adobe Document Cloud, and Adobe Marketing Cloud.

“At Adobe, we believe that standout customer experiences are key to driving meaningful impact and transforming how marketing professionals do business. Our solutions are helping customers to create platforms which are solving real problems. CricBuzz and Hotstar have transformed the viewing experience” Aseem Chandra, Adobe

Adobe Marketing Cloud, as the company claims, delivers solutions for data-driven marketing whereas Adobe Creative Cloud offers the innovative tools and cloud-based services for creating digital media. Adobe Document Cloud provides a modern way to manage documents at home, in the office, and across devices.

Conclusion

India as a market is expanding and growing for better. The number of opportunities in India has increased in the recent years. What do you think about these trends? Are you leveraging on Adobe for your business? Share with us your views.

Sakshi is a content marketer during the day and a reader by night. She writes content sprinkled with a twisted imagination. She has done her graduation in psychology from Delhi University and has an insane love for history.
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