Fusion People Leveraged Email Marketing To Achieve 60% More CTR

About Fusion People:

Fusion people are global recruitment specialists. They specialize in recruiting for Construction, Property, Engineering, Industrial, Financial Services, IT and Training industries.Fusion people include 200 people working across Middle East, UK, Europe and Australia.It is one of the topmost 50 UK’s recruitment firms and provides services for both candidates-looking for work, and companies seeking for skilled people.

Fusion People’s Business Objectives:

Fusion People integrated their CRM tool with an email marketing tool which shows their ROI on email marketing and also track subscriber activity.This helps in tracking the entire activity under one platform.

Approach Adopted By Fusion People:

Fusion People approached Pure360 – A leading email and digital marketing automation provider. Pure360 with their “Pure360 – integration” feature linked their tool with Fusion People CRM SalesForce and their email marketing campaigns all under one roof. Fusion People integrated their 15 websites into Pure360 integration tool which displayed everything from signing up by a customer in any of the websites to activity of the customers  on their email campaigns.

Results Achieved By Fusion People:

Within 3 months of integration, the outcome of their integration was evident. Response rate of their email campaign increased by 7.6%. The highest open rate on their B2C email campaigns whereas, B2B had best click through exceeding 60% – above average industry standards. Furthermore, more than 50% of their mobile app was downloaded from the call to action link on their email campaigns.

Learnings:

With the advancement in technology,one needs to know how to utilize the available resources effectively to achieve great results as compared to, investing in a new tool. Integrating the Pure360 with SalesForce was a great step taken by Fusion People, saving time and money required for investing in a separate tool and then integrating them.