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Is Future of Digital Marketing in India Bright in 2024?

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What is the future of digital marketing in India?

In one line- ‘’Digital marketing is growing rapidly’’.

According to Statistica, ad spending in the digital advertising market is projected to reach over $701 billion in 2023 and over $1000 billion by 2027.

So, if you are considering entering the digital marketing industry, today is the right time to learn and master new skills.

If you are still guessing about the digital marketing future in India, this article is just for you.

So, let’s get started.

Digital marketing usage statistics and predictions for 2024

Internet usage

  • As per Statista, as of 2022, 5 Billion Users are using the internet worldwide.
  • And this number is expected to grow to 5.3 billion by 2024.
  • The total number of users on the internet in 1995 was less than 1% of the world population.
  • The compound annual growth rate for the whole period from 2018 to 2024 is six percent.
  • This shows the growth of digital marketing in the last several years.

Mobile phones

  • India’s digital journey is one of exuberance. Most users globally today use mobile phones for communication.
  • The country had the world’s second-largest internet-consuming population, with over 749 million users in 2020.
  • Of these, 744 million users were mobile phone users.
  • Estimates suggest that this number of mobile phone users will reach over 1.5 billion by 2040.

Time spend online

We Indians use the internet to do almost everything daily- posting on social media, watching Netflix, reading e-books, online learning, playing video games, etc.

So, the amount of time we spend online is increasing gradually. Even though TV is still the most popular entertainment source, digital media is also catching up.

Indians spend around 7 hours and 30 minutes every day online.

Future of digital marketing in India

If you’re still thinking if the digital marketing future in India is excellent or bleak, then this section is for you.

  • Firstly, the Indian eCommerce market is growing rapidly and is estimated to cross over 7 trillion (in Indian rupees) by 2024.
  • Secondly, due to the pandemic, many offline businesses were forced to build an online presence in India.
  • Thirdly, due to mobile payment systems like Paytm, Phonepe, etc., people can quickly purchase products online.

According to some reports,

By 2024, the quantity of dynamic Indian web clients will be around 666 million. The scope of digital marketing career in India will be valued at $160 billion by 2025.

So, whether you are a business looking to grow your profits online.

Or you are a student building a career as a digital marketer in India, and this is the right time.

In short, the future of digital marketing in India seems bright.

But why?

I will let you know in the next section.

7 Reasons why the future of digital marketing in India is bright.

Here are 7 reasons for a bright digital marketing future in India-

1. The change in the traditional marketing trend

The previous traditional marketing was limited to door-to-door and mouth publicity. But now, with the changing times, there have been changes in marketing.

Now, with smartphones in hand, people are used to having everything at their fingertips. And fulfilling the customers’ needs is every business’s highest priority.

So the digital marketing trend started a few years back and is now growing. People and marketers are going gaga over this digital marketing trend.

2. Online Usage in India

As mentioned earlier, internet and mobile phone usage have increased in India.

This increase in online usage ultimately created a fascinating business opportunity to sell services and products to a growing population of tech-savvy Internet users.

3. Growth of Startups

The growth of startup trends is another significant factor in creating a bright future of digital marketing in India.

The most common problem that startups face is a lack of funds.

In this case, digital marketing can rescue them as the most cost-effective blessing in disguise.

It is a highly economical yet powerful way of conversion-oriented marketing.

4. The government’s “Digital India” initiative

Through digital India initiatives, the Government of India makes every possible effort to bring digitization across the country.

This has led to the bright future of digital marketing in India. The Indian IT sector is booming and is transforming India into a digitally empowered society.

The process makes things easier and lets businesses connect with their audience without much effort.

5. Easy to measure results

Another thing that ensures the bright future of digital marketing in India is that the online marketing approach is measurable.

It can give you a comprehensive start-to-finish view of all the metrics that can grow your brand.

You can measure shares, clicks, time on the page, impressions, views, and more through digital marketing tools like Kissmetrics, Google Analytics, Google Website Optimizer, etc.

6. Reaching audience globally

Due to digital marketing, you can quickly reach a global audience. One can reach any corner of the world through digital platforms like Facebook, Twitter, Instagram, and YouTube.

The reach of these social media platforms is so huge that you can connect with almost everyone now. You can be sitting in India while targeting an audience from London.

All you need is an internet and a mobile phone/laptop.

7. Cost effective advantage

Compared with other marketing platforms, digital marketing is one of the most affordable ways to promote a product. Gone are when one was spending thousands and lakhs on TV commercials, newspapers, or radio stations.

Now, people are creating an ad on Facebook, hardly costing around ₹50 per day, and getting good results.

Future of digital marketing in india
Total media, digital, and mobile internet ad spending in india, 2013 – 2019
Future of digital marketing in india
Traditional marketing vs. Digital marketing

Future Trends of Digital Marketing in India

Digital Marketing will also remain the most powerful and result-oriented marketing in 2024.

And some of my observations on the current and future outlook of 5 key channels that will play a key role in deciding the future of digital marketing in India are

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1. Mobile Marketing

To devise result-oriented marketing plans and campaigns, mobile marketing will play one of the most significant roles in 2024. Understanding customers’ changing needs and characteristics lets marketers plan in a result-oriented fashion. As per the stats-

  • Current Outlook of Mobile Marketing in Driving Customer-Engagement- 40% (approx)
  • Future Outlook of Mobile Marketing in Driving Customer-Engagement- 75% (approx)
Mobile Marketing Statistics
  • Mobile advertising spending will surpass $339 billion by 2024.
  • 51% of ad spending will be on mobile phones, while 49%will be on desktops in 2024.
  • 66.6 percent of the global population uses a mobile device.
  • On average, globally, Indians spend around seven hours and 30 minutes a day online on their smartphones.
  • More than 80% of internet users use smartphones globally.
  • 89% of phone time is devoted to using an app.
  • Roughly 51% of all web traffic is from mobile phones.
  • 61% of website visitors won’t return to a website that isn’t mobile-friendly.
Top mobile marketing trends in 2024
  • Personalization has become one of the most important trends for the future of digital marketing in India. Consumers now expect tailored messages from brands.
  • Searching things online using the voice search feature.
  • Using mobile video advertising to deliver short, impactful messages suited for the mobile screen.
  • A proactive approach to customer service, i.e., being available to answer customer questions and address concerns in real time, regardless of where they are.
  • Using AI and automation to target audiences.
  • The increase in wearable devices gives a unique way of targeting customers.
  • Mobile wallets like Paytm and Google Pay have made online purchases easy and convenient.
  • Using location-based marketing to send targeted messages and offers to consumers based on their specific location.
  • Augmented reality (AR) is rapidly becoming one of the most popular mobile marketing trends in 2024.
Future of digital marketing in india
Mobile marketing to be the future trend of digital marketing

2. Video Marketing

Modern customers prefer to view video content on company promos. The growing need for visual content has turned video marketing into one of the most appealing digital marketing trends in 2024.

Conversions are guaranteed when visual content is well produced to communicate the message interactively and engagingly.

  • Current Outlook of Video Marketing in driving Customer Engagement- 37%
  • Future Outlook of Video Marketing in driving Customer Engagement- 69%

Video content is swallowing up content marketing, and online marketers take advantage of its power to tempt more customers quickly. With booming mobile marketing, videos are now offered on mobile phones that fuel the whole process.

Video marketing is the most powerful way that companies use for:

Video Marketing Benefits
  • Introducing themselves
  • Spreading their messages
  • Promoting their products/services
  • Increasing their reach and optimizing search ranking
  • Boosting customer engagement and enhancing returns on investments
 Different kinds of Trending Video Content are
  • Social Media Videos like Facebook Videos, Facebook 360 Videos, YouTube Videos, Snapchat Videos, etc.
  • Use of GIF videos on different social media channels like Twitter & Facebook
  • Product Description/Demo Videos and Landing Page Videos
  • Storytelling with the help of live-streaming videos
  • Use of Videos in Email Marketing
Top video marketing trends in 2024

Some of the top video marketing trends in 2024 are:

  • Ad Transparency is the new norm.
  • TikTok & The Endless Loop.
  • Raw Video & BTS Content.
  • Video SEO Enters the Mainstream.
  • OTT Video Advertising.
  • Extending Content Value.
  • Influencers Feature in Branded Content.

3. Email Marketing

When it comes to nurturing leads and ensuring conversion, email marketing is one of the most effective strategies.

Email marketers of some of the most successful marketing agencies claim a return of $40 for every dollar they invest.

Well-targeted email marketing will be one of the most effective ways of ensuring conversions in 2024. 

  • Current Outlook of Email Marketing in Driving Customer Engagement- 45%
  • Future Outlook of Email Marketing in Driving Customer Engagement- 57%

Email marketing is the most crucial part of your business branding, and you must choose those trends that benefit your customer profile and business objective. 

Your emails should reflect your quality, and using professional email templates should be the base of your e-mail marketing campaign in 2024.

Top email marketing trends in 2024

Some of the top trends of email marketing in 2024 are:

  • Use of Email automation tools for sending and tracking of targeted and personalized emails that will let you understand more and more about your customer base, like their demographics, tendencies, age, loyalty, etc.
  • Integrating social media content in email marketing strategy is another trend that will see a great rise in digital marketing trends in 2024. Marketers will preferably provide references to their social content within their emails.
  • 2024 will see a decrease in email blasts, as this year would be of customized emails. Mobile-friendly email marketing is another trend that will be quite popular within digital marketing.
  • Aesthetically appealing animated emails will also be a popular trend in digital marketing as such fun new emails entice visitors and hold their attention which ultimately aids in conversions. 

4. Social Media Marketing

Social media changes quickly as dozens of new platforms arrive each year. The year 2024 will also host a variety of new social media trends, and social media marketing will be one of the most popular digital marketing channels for branding, optimization, lead generation, and conversions.

As per Stats:

  • Current Outlook of Social Media Marketing in Driving Customer Engagement- 36%
  • Future Outlook of Social Media Marketing in Driving Customer Engagement- 55%

As social media keeps evolving, it has a massive power to channel marketing campaigns in innovative and effective ways. Social media is a medium that adeptly responds to new tech innovations.

Still, at the same time, it also exceeds customers’ expectations—knowing future trends of social media and planning strategies that will ensure success for companies. Some of the key social media trends in 2024 are:

  • The enormous evolution of Snapchat will be one of the most interesting, powerful, and creative social media marketing trends in 2024.
  • Live video streaming is slowly changing the scenario of social media campaigns, and the trend will also see a remarkable rise next year. Different platforms like Facebook live, Snapchat, Twitter, and Instagram all are blending live streaming videos that will let them be a top pick for marketers.
  • Live videos also ensure 10 times more comments than pre-recorded videos, and such qualities will let them dominate social media marketing more efficaciously.
  • Instagram stories, slideshow ads, social chats, etc., would be the top components of social media marketing in 2024.
Top social media trends in 2024

Some of the key social media trends in 2024 are:

  • Crisis Management for Social Media will be essential
  • Brand Authenticity will be the way to grow in the future.
  • The use of Social Media as a shopping outlet will remain popular
  • Short-Form and Bite-Sized Content will dominate in digital marketing.
  • AI will play a big role in post Recommendations on Facebook and Instagram
  • Interactive Ads will gain more traction in the future of digital marketing in India.

5. Search & SEO Marketing

Search engines evolve constantly, and their changes prompt shifts in marketers’ ways of targeting audiences. To succeed, it is vital for you to know the latest changes in SEO marketing and employ effective search engine strategies accordingly.

Mobile marketing and social media optimization has enhanced the frequency of searches all across the globe.

As per statistics, 14 billion web searches are conducted monthly through different search engines.

  • Current Outlook of SEO Marketing in driving Customer Engagement- 21%
  • Future Outlook of SEO Marketing in driving Customer Engagement- 40%
  Some of the SEO trends that will turn out to be major hits in 2024 are:
  • Link building will stay as a powerful SEO technique, mobile marketing will rock the house, and along with Google, other search engines will also play significant roles in ensuring great search results.
  • Using keyword search tools like Google’s Keyword Planner and Moz’s keyword Planner will be the most compelling trend for knowing the keywords your audience search.
  • Quality content marketing with a perfect blending of video content would be another prudent practice that experts think is the most dominant future trend of digital marketing in 2024.
  • Personalizing SEO campaigns as per target audiences, being creative, use of natural links, and moving site to HTTPS will be the SEO trend that will decide the future of internet marketing campaigns in 2024.
  • SEO trends in 2024 will see users performing more voice searches.
    Future of digital marketing in india

      Moving site to HTTPS tweet

Starting your career in digital marketing in 2024

Digital marketing is not going to slow down but accelerate.

So starting a career in digital marketing in 2024 can be a good bet.

Digital marketing career steps

Here are 6 steps you can follow to become a digital marketer in India-

Step 1: Complete Your Graduation

The first step to getting a better digital marketing job is completing your graduation, as many companies ask for a graduate while hiring.
A degree in marketing would be helpful.

But even with a degree in some other field, you can still be a successful digital marketer.

Step 2: Start Building Skills

You must learn and build the necessary skills to confidently enter the digital marketing industry.

First, you must start working on your aptitude and communication skills.

Later, you can learn and gain the required experience with digital marketing tools and platforms.

Step 3: Start Your Blog

Starting your blog is an excellent way to become a good digital marketing professional.

Writing blogs help you not just to become better at writing but will also help build a few other digital marketing skills too.

With a blog, you can attract people with your content.

Plus, it can help boost your resume while looking for a digital marketing job.

Step 4: Earn Online Certification

You must also enroll in a reputed digital marketing training program and get an online certificate.

A digital marketing training program will help you gain in-depth knowledge of this field.

Furthermore, certificates from reputed e-learning platforms help you improve your portfolio and get better digital marketing jobs.

Step 5: Get an Internship

You can start your digital marketing journey by starting an internship.

This way, you can develop practical digital marketing knowledge, which can be used while offering full-time digital marketing services in the future.

Step 6: Stay Active on Digital Platforms

Not only a blog but social media platforms can also help you start a digital marketing career.

By being active on social media platforms, you can learn about these channels to use them for other businesses and clients in the future.

Also, you can connect with the right people and professionals related to your field and learn from them.

Bonus- 15 Top Digital marketing skills for future

To become a successful digital marketer, you should try to build and excel in these digital marketing skills

  • SEO or Search Engine Optimisation.
  • Content Marketing
  • Marketing Automation.
  • Copywriting
  • Video Marketing.
  • Data Analytics.
  • Product/UX Design.
  • Social Media Marketing.
  • Influencer Marketing
  • Email marketing
  • Conversion Rate Optimization
  • Creative Thinking & Problem-solving.
  • Communication Skills.
  • Storytelling
  • Designing skills

Conclusion

The future of digital marketing in India looks excellent thanks to the pandemic and increased users and online businesses.

As more and more businesses move online, the need for effective digital marketing services will only continue to grow.

So, digital marketing as a career option is the right thing to do.

You can join a digital marketing course and start your journey to becoming a successful digital marketer.

FAQs

1. Is there a future of digital marketing in India?

Digital marketing is an excellent way of connecting to people online. With more users spending time online, companies use digital marketing to efficiently reach out to targeted customers.  This means there is enormous scope in the future of digital marketing in India.

2. What is the future of digital marketing in India for businesses?

Over the past few years, digital marketing has grown steadily.  Since the COVID-19 pandemic, internet users and consumption has increased heavily.

To serve them, businesses have started shifting online. Not only this, but companies find that Digital marketing has helped them compete with big corporations cost-effectively and helped them gain success.

Therefore, the future of digital marketing in India for businesses is excellent.

3. What is the future of digital marketing jobs in India?

Due to increasing competition among businesses, there is a lot of demand for digital marketing services online.

Many businesses are looking for skilled digital marketers to optimize their sites, help connect with their audience through social media, etc.

4. What is the future scope of digital marketing in India?

The scope of Digital marketing in India is expanding rapidly.

Many companies are looking to capitalize on the growing base of digital customers. India has an increasing number of internet and mobile device users, making it an ideal digital marketing market.

So it’s better to get into this digital marketing field before it becomes more competitive.

5. Should you invest in digital marketing?

As a business, digital marketing lets you quickly reach your target audiences. Social media channels have become a powerful marketing tool.

You can use online marketing to connect with customers, create awareness about your products, solve queries and build a strong online presence.

If you have any queries or thoughts about Future of Digital Marketing career in India, you may share with us in the comment section below.

Avatar of garima kakkar
Garima Kakkar
Garima is a data-driven marketing manager who is buff of Big Data, Digital Marketing & Social Media. Conceiving and executing Digital Marketing Strategies that focus on the audience engagement and acquisition/growth are her strong suits. Writing blogs is something that she holds high for sharing her expertise of which you can get the dividends here, through Digital Vidya blogs.

19 thoughts on “Is Future of Digital Marketing in India Bright in 2024?”

  1. Wonderful article..I am really appreciating you such a great information about Digital marketing blog.
    thanks for sharing valuable article for everyone…..!!!!!!!

    1. Thanks John for appreciating the article.
      Do update me if you have any queries, doubts or suggestions regarding the same.

  2. This is one of the best articles for Digital marketing.. Digital Marketing provides some of the most powerful techniques of marketing..You have explained it amazingly.
    Keep up the good work..!!!!!

  3. Please be updated with market trends, Snapchat is a sinking ship now as Instagram has taken it over in terms of users and engagement.

  4. The article provided good information. With the success of flipkart and paytm all the business are coming online to grow their business. Digital marketing helps them to achieve that. Future is all about digital. So Digital marketing will have a bright future.

    1. Hi krian,

      Digital Marketing Executive Jobs include-

      1) Promotion of a business’ items, administrations or thoughts on online platforms
      2) Utilization of the Internet and other marketing channels to target new clients and increase conversions
      3) Planning of internet marketing campaigns, analysis of competitors’ marketing strategies and ability to use other effective marketing techniques

      I

    2. Hi krian,

      Digital Marketing Executive Jobs include-

      1) Promotion of a business’ items, brand, any product, administrations or thoughts on online platforms
      2) Utilization of the Internet and other marketing channels to target new clients and increase conversions
      3) Planning of internet marketing campaigns, analysis of competitors’ marketing strategies and ability to use other effective marketing techniques

      I would like to share a post where you can know complete role of a digital marketing executive: https://www.digitalvidya.com/blog/blog/digital-marketing-executive/

      Hope this helps!!

  5. future of marketing is digital marketing with no doubt. next 5-10 year is reserved for digital marketing and social media.

  6. Hi Garima, first of all i thank you for sharing such an informative post with all. Future of digital marketing in India is very bright as there are enormous options we can use to promote a brand, excel the brand value, user engagement, lead generation and finally the conversion. Conversion is the final step after implementing a business strategy effectively. After all any business needs customers & sales for their growth. gn.

  7. people are shrink to Internet from different entertainment and spending most of the time with mobile and laptop and this is the reason of growing digital marketing.
    Adds on mobile games, facebook, adwords & remarketing are couple of high conversion example. Digitalization is the future of India.

  8. Hello,
    This is a wonderful article. you give all information about the future of digital marketing in India. this a very thoughtful information.
    Thank you for it.

  9. Hello, Thank you for information about best blog future of digital marketing. And the best way to understand the strategy’s. Thank you.

  10. Hey, Well information about blog future of digital marketing. And unique way to success in future. So thank you for information about digital marketing.

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