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Global Benefits Of Earning A Digital Marketing Degree In Asia

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Photo courtesy of MHKMarketing from Creative Commons

Photo courtesy of MHKMarketing from Creative Commons

It makes sense that the need for jobs in digital marketing rank high on the demand scale.  This is especially true in Asia as three of the four most populated countries in the world include China, Indonesia, and India.

Technology has broadened the business horizons with its ability to transcend across international lines, and marketing is the backbone to help businesses stretch across the globe. The beauty of digital is, information can be accessed practically anywhere at any time.

As technology continues to break down international barriers, the need for digital marketing professionals continue to rise.   Turning your educational focus in digital marketing is an excellent way to pursue success.

According to Terrapinn, Asian businesses spend 75% of their marketing budget on digital marketing. Marketers are looking to invest in eCommerce platforms, CRM software, analytics software, mobile marketing, social media technology, digital advertising and search engine optimization.

A degree in digital marketing will certainly increase your chances of achievement in this global economy.

Asia is one of the best places in the world to begin the venture into digital marketing and the global economy as it’s home to the second and third largest economies in the world.

What You’ll Learn

Digital marketing degrees earned in Asia will prepare you for work in many different aspects of the marketing industry. First, you’ll learn marketing concepts and how they’re specific to consumers in particular regions.

Technology makes digital marketing fast and accessible. Digital marketing has to be effective and demands innovative thinking and creativity.  Taking the time to learn how to see business from a global perspective will keep your horizons broad.

Next, you’ll begin to study industry leading global marketing tools and strategies.  An awareness of balance is vital at this stage of your education.  Maximizing similarities across cultures is no easy task, but your studies will help you develop the necessary skills to find that crucial equilibrium.

Lastly, you’ll have to learn how to customize your marketing skills to showcase differences.  Again, Asia is the ideal place to do this because so many of the world’s consumers live in Asia, so studying the culture and learning the similarities within the region will help you develop efficient marketing skills.

Growth Potential

Technology is ever changing. Just with the need to create and learn new programs and outlets has much to offer in growth opportunity.

There are various sectors in digital marketing to peak your interest including:

  • SEO (Search Engine Optimization)
  • SEM (Search Engine Marketing)
  • Content Marketing
  • Influencer Marketing
  • Social Media Marketing
  • E-books and E-brochures
  • Digital Media
  • Digital Advertising

Predictions by eMarketer for online growth potential include a steady growth increase every year in digital marketing and eCommerce.

There are always learning opportunities as well, with the option of certifications, online classes, Master’s degree and beyond. The captivating digital world opens doors to learning about culture, international consumerism and the ability to relish in working together on a global basis towards success.

The fact that technology is always changing and coming out with updates, search engine tools, and new software programs, will allow you to be versatile and stay ahead of the technological curve.

Conclusion

Staying on top of the vastly changing field of digital business is a daunting task, but arming yourself with the foundation of the industry is bound to set you up for success.  There’s no better place to start and grow a career in digital business than Asia.

The potential for global growth expands everyday.  With the right education and a degree in digital marketing, you’re setting yourself up for success that crosses international lines.

Author Biography

Eduard Bogel specializes in tutoring and preparation for standardized testing. As an instructor for Axiom Learning, he has worked with students at every age level in an abundance of academic subjects to help support students in exploring their own ideas.

  • Digital-Marketing

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