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Google AdWords Certification: Everything You Need to Prepare & Pass

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Google ever since its establishment in 1998 has gained immense popularity. Google started its Google AdWords certification for company/ Google Partners in 2004. But have you ever wondered why Google AdWords is still the king?

  • Attract more customers
  • Reach right people at the right time
  • Advertise globally and locally

You might have spent a lot of time gaining the Advertising skills you have now, why not get certified from Google itself?

What will you gain from this blog?

By the end of this article, you will have a complete knowledge on:

  1. What Google AdWord Certification exam is?
  2. Why is it important to take this exam?
  3. How can you prepare for the exams along with the passing scores and time limits?

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Aim of Google AdWords Certification exam

The aim of these exams by Google is to test the knowledge of basic and advanced online advertising concepts which includes:

  • Online Advertising’s value proposition
  • Setup and management of campaign
  • Measurement
  • Optimization

Before you start, you will need to sign up for Google Partners to access the AdWords exams.

What Is Google AdWords Certification exam?

To obtain AdWords certificate, you will have to take two exams and not just one. For being fully certified, you will have to pass the AdWords Fundamentals exam along with one of the additional exams. Additional Exams include:

  • Search Advertising
  • Display Advertising
  • Video Advertising
  • Shopping Advertising
  • Mobile Advertising
adwords-certification-test-time

Google AdWords Certification test time

The fees for the exam was $100. Fortunately, the exam is completely free now. The time duration for AdWords Fundamentals, Display Advertising, and Search Advertising exam is 120 minutes in which you will have to answer around 100 questions for each.

google exams

AdWords Certifications available

Whereas for the Mobile Advertising, Shopping Advertising, and Video Advertising you will have to correctly answer approximately 70 questions in 90 minutes.

The minimum required score to pass is 80% and if in case you fail, Google allows you to retake the examination after 7 days.

Why Get Google AdWords Certification?

Doesn’t matter if you are a newbie in Google AdWords world or have been working with AdWords for years, you may not be a certified Google AdWords Professional. If you don’t have certification, it doesn’t mean you are not a ‘professional’. However, getting certified comes with several benefits. Some of them are mentioned below.

1. Improved PPC Account Performance

One of the main features of AdWords Online Training site is improving account performance. With free live Webinars, advertisers can gain knowledge and get extraordinary results from AdWords.

2. Learn About New Features That You Might Be Unaware Of

You might be doing PPC for years but there are features you aren’t aware of or don’t know how to use. Taking AdWords Certification exam would mean covering things like Website Optimizer, Conversion Optimizer, the Content Network, Google Analytics, and more. Even the experts in AdWords may not know these features.

For passing this exam, you need to understand everything related to AdWords, even those you don’t use on a regular basis.

3. Employers and Clients Look For This

Are you offering PPC account management services? If yes, then AdWords Professional Certification should be your priority. The perception of the client gets changed when they get to know about the certifications. They will see you as a ‘professional’.

If you are an in-house PPC manager, you should get certified as in this case you employer is the client. If in case, you are looking for a job, an addition of Google AdWords Certificate in your resume will speak for you.

How To Give Google AdWords Exam?

Step 1: Sign into Google Partners

Before taking the Google Exam, you will need to sign in to Google Partners. Make sure you do so if you are not signed up for Google Partners. This no herculean task. Those of who manages AdWords accounts can sign up. You can go to google.com/partners in order to sign up.

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Step 2: Go to Certifications AdWords

step2

Google AdWords Certificate Exam step

After signing into Google Partners, there will be a certifications tab on the left-hand side of the screen. You will see AdWords below that.

Step 3: Get started with the test

step3

Google AdWords Certificate Exam steps

When it comes to Google almost everything becomes easy. Unlike many of the exams, you don’t have to sign up months in advance in order to reserve a seat. If you have a wifi connection, you can take this exam almost anywhere given that you are ready. You just need to select the exam if you are ready under the AdWords Exams section and click ‘Take exam’.

Step 4: Repeat the process

Starting with the AdWords Fundamentals, you need to pass an additional exam. Therefore, strategize as to which exam you should take next. Taking up any one of the complementary tests is one of the most crucial decisions. Deciding on which area of advertising will benefit you the most depends on several aspects. For instance, if the majority of your clients are in the e-commerce space, then you can go for shopping advertising as your second exam. After passing both the exams (Fundamentals being mandatory), you will become officially AdWords Certified Professional.

How To Prepare For AdWords Certification Exams?

Preparing for a test with passing score above 80 and time restriction being 120 minutes could be a task if the strategy is that you don’t have any strategy. That said, it doesn’t mean you have to be sleep deprived and become a bookworm. Though there are some questions that stump you, however, if you are confident and comfortable enough with Google AdWords then passing the exam should not be an issue.

Some of the exam resources you can rely on are:

1. Google Exam Study Guides

Having a thorough study guide center for each exam, Google helps you the best with its resources. However, they are extensive and well, too thorough. If you aren’t curious enough and don’t have enough time to go into link after link, then this method could be a challenge for you.

2. Training Institutes

One of the best training companies you can go for is Digital Vidya, Asia’s leading digital marketing training company. The company offers Digital Marketing Certification Course (CDMM) which covers every single aspect of Google’s AdWords exam. The course will help you in the following exams:

  • AdWords Fundamentals
  • Search Advertising
  • Display Advertising
  • Video Advertising
  • Shopping Advertising

3. iPass Exam

With iPass Exam, you can practice and pass the AdWords Exams. The system of iPass will give you questions similar to the live exam. The tests are helpful however, they do cost a small fee.

Having a practical application and experience under your belt before you jump to an exam is the best advice one can give. For instance, doing real client or in-house PPC work. Why? Because Google also recommends on-the-job AdWords experience before attempting these certification tests. Well, you can thank us later.

What After Passing the Exam?

You have taken the exam and passed it. But what after this? Flaunt it!

afterpassing

Google AdWords Certified profile

As discussed above, certifications from Google does help in instilling confidence in potential clients as well as employers so it is important to have some strategy to put it in front of people.

The first thing you need to do is access and print the certification, sign into your Google Partners account and select ‘My profile’ which you can see under the overview section. Under the profile picture, you will see the ‘AdWords Certified’ link, you can click that option to access and get the print of your certification.

For instance, here’s what you can say about your certification status…

“Google has recognized me as an AdWords certified professional, meaning that I’ve passed multiple exams that assess my product expertise. I’m qualified to help you grow your business on the web using Google AdWords.”

Well, that’s not enough. You should promote it to let people know you are professional now!

adwords-certification-test-linkedin

Google AdWords Certificates

LinkedIn: Under the Certifications section, you can add the title there.

Twitter: Promotion of social platforms for business purposes is important. For instance, if you are active on Twitter, you can add it to your bio below the Twitter profile picture.

Others: You can add the certification status to your website, resume, business cards, and more.

How Can You Stay Certified?

Did you know the AdWords certification is only valid for one year? You will have to renew the AdWords Fundamentals test along with the second test of your choice to maintain the certification status.

Difference Between Google AdWords Certification and Partner Tag

By now, you must be wondering what is the how partner badge is different from AdWords Certification. In simple words, agencies get partner tag whereas individuals get certified. For earning a badge as a company, you will have to go through a specific process after joining the partner program.

For further clarity, you can see this video…

Want to prepare and pass these Google AdWords Certification courses? Join CDMM program; it will help you prepare and pass 5/6 (except Mobile Advertising) exams.

Are you Google Certified? What was your experience of giving Google AdWords Exam?

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  • There are 34 comments


    • 1 year ago

      Rohit Kumar   /   Reply

      Hey, I would like to know if I can pass the Google AdWords Certification by just going through the sources listed here and by Google because I don’t have any job experience with Google AdWords.
      Waiting for an early response. Thanks!

      • 1 year ago

        Sakshi Behl   /   Reply

        Hi Rohit, I would suggest you to enroll in a digital marketing course for better preparation if you don’t have any hands-on experience. With digital vidya’s Certified Digital Marketing Master course, you will be able to cover every aspect of Google AdWords Certification Examination.
        However, if you are strong at Google AdWords then preparing from the above mentioned sources along with practice would be enough.
        Hope this helps.
        Feel free to ask if you have any queries 🙂

    • 1 year ago

      Vinod   /   Reply

      This article is clearly mentioning the complete details required for a Google Adwords Exam and why it is necessary too. If you can help us with Insights also, it will be very helpful.

      • 1 year ago

        Sakshi Behl   /   Reply

        Hi Vinod
        Could you please specify which insights you are looking for so that we can help you better with Google AdWords Certification?

    • 1 year ago

      Neelam Kumari   /   Reply

      can i go for google exam as i have no experience working with google adword

      • 1 year ago

        Sakshi Behl   /   Reply

        Glad to know your interest in Google AdWords, Neelam. The number of people passing Google AdWords Examination in the first attempt is rare because of the high percentage required to pass and this implies the importance of hands-on experience with Google AWords. Either you can go rely on Google resources or you can go for Digital Vidya’s Digital Marketing Course which covers every topic that comes in Google AdWords exam along with practical knowledge: http://www.digitalvidya.com/digital-marketing/

        Have further queries? Feel free to ask 🙂

        Regards
        Sakshi

    • 1 year ago

      Manali Sahu   /   Reply

      how many attempts can we give for adwords certification?

      • 1 year ago

        Sakshi Behl   /   Reply

        Manali, you can give 4 attempts to the maximum.
        Feel free to ask in case you have further queries…

    • 1 year ago

      simpsons toni   /   Reply

      Lovely post on how to pass adwords exam.
      I just passed mine and really excited at how this will help me in my career. Thanks.

      • 1 year ago

        Sakshi Behl   /   Reply

        Congratulations, Simpsons on passing Gooogle AdWords exam.
        Glad you liked the post! Now that you have theoretical knowledge on this front, we will be curious to know how you are planning to apply this knowledge in the field.

    • 11 months ago

      Ravi   /   Reply

      Hi my name is Ravi. I have done Google Adwords certification but not able to find the jobs. Can anyone please suggest me how to proceed further and get calls from companies.

      • 11 months ago

        Sakshi Behl   /   Reply

        Congratulations on passing Google AdWords Certification Exam 🙂

        Before we jump onto the job aspect, it is important to understand the importance of showcasing your certification on your social networks. Before anything else, make sure you have the access and print of your Certification. For that, you should be signed into your Google Partners account and choose ‘My profile’. There you will see the ‘AdWords Certified’ link. Access and print it.

        Also, LinkedIn is a platform for building & growing professional connection. To showcase your professional skills, you have to add your badge there so that recruiters can see that. In the Certification section, add the title/certification.

        Since Google AdWords is all about ROI and practical application, therefore, it is important to increase your effectiveness and learnings through exposure.

        I hope this helps!

        Feel free to ask if you have further any queries…

    • 11 months ago

      Tarek   /   Reply

      hi, i just wanna know if the study guide of google adwords is enough or i have to study more than adwords study guide?
      and how many days did you spend on studying?
      thanks…

      • 11 months ago

        Sakshi Behl   /   Reply

        Hi Tarek, you can definitely go for Google resources as they are extensive and thorough. However, you will have to manage your time yourself, the resources will be more on theoretical side (less hands-on experience), and you will have to open link after link that could be a challenge.

        Other than that, you can go for http://www.digitalvidya.com/digital-marketing/ if you are serious about learning Google AdWords as there will be immense practical assignments provided by Digital Marketing experts and live projects. Since Google AdWords is all about practically implementing the techniques and seeing the results, you can think over choosing a training course!

        The number of days for preparation depends on whether or not you have any knowledge related to Google AdWords. It can take a week’s time to pass the exam for those who are already acquainted with the fields catered in Google AdWords Certification exam to two-three months for those who are unaware of this field.

        Hope this solved your queries.

        How can we help you further?

    • 11 months ago

      Kamal Sharma   /   Reply

      How can I prepare for Google Adwords certification in a short amount time?

      • 11 months ago

        Sahil Arora   /   Reply

        Hey Kamal,

        If you are looking to prepare for google adwords certification I would suggest to read google adwords exam guide. It provides the information about the basic aspects on online advertising which includes:
        1) The benefits of online advertising,
        2) How to set up and manage an AdWords campaign, and
        3) How to measure and optimize your campaign’s performance.

        OR else I would recommend you to join digital vidya SEM Certification Course where you will get Hands-on Projects and Assignments on Google Adwords then preparing from the above mentioned sources along with practice would be enough. http://www.digitalvidya.com/search-engine-marketing-training/

        For any further query feel free to ask!!

    • 10 months ago

      Diksha Jain   /   Reply

      How important is a Google Adwords certification for getting jobs?

    • 10 months ago

      Sahil Arora   /   Reply

      Hi Diksha,

      Most importantly, if you are seeking for google Adwords or SEM jobs the most important thing is your knowledge and experience in google adwords. Now let’s assume there are two persons looking for a job in Marketing and one of them have Google Adwords Certification who have more value ? Of course the person who have a google Adwords certification they have more knowledge in digital marketing and also the good experience they can make a success with online advertising. So certification in google adwords or digital marketing can help you to stand differently among others in the industry.

    • 10 months ago

      Manoj Jaiswal   /   Reply

      What are the Costs, Tips & Tricks for Google Certification exam?

      • 10 months ago

        Sahil Arora   /   Reply

        Hi Manoj,

        Luckily nowadays the exam is completely FREE!
        Here are some resources I recommend utilizing for Google Adwords Certification Exam :

        Google’s Exam Study Guides – Google itself has created an AdWords study guide where you can learn everything about google adwords from basic.

        Do Real Work – The best way to learn anything is to perform it practically. I would recommend you the best tip & trick to pass the certification would be to start your google adwords learning into practically. You can start your own google adwords campaign which would help you to learn practically.

    • 10 months ago

      Aparna Sharma   /   Reply

      Is there a website where I can complete a practice Google AdWords exam before I undertake the certification?

      • 8 months ago

        Sahil Arora   /   Reply

        Hi Aparna,

        Are you one of those who has long been fascinated by google adwords but are clueless as to where to begin? Starting from initial level you can start learning google adwords by reading some top articles which would help you to know some basic facts about adwords:

        **Top Articles:**
        * Google Adwords guide (https://support.google.com/adwords/answer/6146252?hl=en) by Google itself
        * Google AdWords Made Simple: A Step-by-Step Guide by Niel Patel
        * How to Create a Profitable Google AdWords Campaign (kISSMETRICS)

        Practical online training sessions on Google Adwords from Digital Vidya (http://www.digitalvidya.com/search-engine-marketing-training/) where you will learn from industries best experts. Overview of Google Adwords, Microsoft AdCenter and Yahoo Search Marketing.

    • 10 months ago

      Rabia Haroon   /   Reply

      Hi I have recently got my Google AdWords Certification. What certificate or practices should I look forward that goes with Google AdWords Certification?

    • 9 months ago

      Hitaishi   /   Reply

      Hi I have no on the job experience relating to Google AdWords and my exam is 18 days far. How can I prepare in a short duration of time efficiently. Looking for an early response. Thanks!

      • 8 months ago

        Sahil Arora   /   Reply

        Hi Hitaishi,

        How to prepare for google adwords certification:
        1) Google Adwords Guide – First step is to learn basic concepts of google adwords by Google where you can learn basic concepts of google adwords.
        2) Google Adwords Videos – Start watching free videos on youtube where you can learn about google adwords.
        3) Google Adwords Training – You can learn practically how google adwords work from digital vidya which will help you to learn adwords & you can clear your exam too.

    • 8 months ago

      Sagar Grover   /   Reply

      How important is a Google Adwords certification for getting jobs? How can I prepare for Google Adwords certification in a short amount time?

      • 8 months ago

        Sahil Arora   /   Reply

        Hi Sagar,

        Since, certification can add a weightage to your resume but most importantly, you should have proper practical knowledge for getting jobs. So you must go for practical training for google adwords if you are looking for a job which will help you to learn practically.

    • 8 months ago

      Mansi Bajaj   /   Reply

      Does digital vidya provide google adwords certification course?

      • 8 months ago

        Sahil Arora   /   Reply

        Hi Mansi,

        Digital Vidya offers Search Engine Marketing Course where you will learn google adwords, Microsoft AdCenter and Yahoo Search Marketing as well. You will be learning adwords practically from industries best experts.

    • 8 months ago

      Priya Rawat   /   Reply

      Can you suggest some Google Adwords Certification Exam Answers and Questions?

    • 8 months ago

      Yash Bhandari   /   Reply

      Does google charge any google adwords certification cost?

      • 6 months ago

        Bharat   /   Reply

        No. Google does not charge any Google Certification Cost.

    • 4 months ago

      Rahul   /   Reply

      Assuming I have cleared Adwords exam with 82% , can i retake exam in order to improvise score?

    • 6 days ago

      paranjay   /   Reply

      what if i clear my fundamental paper and screw the other one! will the former be valid and when can i reappear for the secondary exam again?

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