While checking feedback for my GAIQ exam post the other day, I got a question in my email ‘How to get Google Analytics Jobs’.
With the booming omnipresence of Digital India, Google Analytics Jobs are essentially a recession-proof job, and I see it gaining more and more prevalence in the next xx number of years.
Good Google Analysts will continue to be in high demand, but to get high-earning Google Analytics Jobs; you need to be sharp as a knife.
In this blog, we will talk about-
- Scope of google analytics job in India
- 5 tips to get the best Google Analytics jobs
- Google analyst salary in India
- Common Google analytics job interview questions
- Prepare for Google Analytics Exam
- Job portals to look for a Google Analytics job
- In-Demand GA Skills
- Google Data Analytics companies to work within 2023
- Free Google Analytics Tools 2023
Plus, we have some bonus content for you at the end which will help you land a Google Analytics job with a high salary in 2023.
Scope of Google Analytics Job in India
The scope of google data analytics has skyrocketed in the past few years.
All the important decisions of the business are based on the data derived through google analytics.
The increasing dependency on the internet forced entrepreneurs to have a website.
Currently, there are around 73,825,318 live websites are using Google Analytics.
Before going for a final purchase, people like to visit a website and scroll through the information.
So, identifying the audience and understanding their behavior helps a business to make them their final customers and reach its goals.
To do this, a google analyst is required.
So, the scope of the Google Analytics job is evergreen.
Without a google analyst, having an online presence is a waste as no one is able to see and analyze the performance of their website.
There are so many google data analytics roles like google analyst, google analytics manager, google analytics reporter, google analytics implementer, etc.
According to Naukri, there are around 16,000 jobs available related to google analytics.
Also, Read- Google Analytics Scope in India – Build Career in Analytics
Below given five tips will help you understand how to be that-
5 Tips To Get the Best Google Analytics Jobs
1. Understand The Google Analytics Landscape
When searching for Jobs in Google Analytics, the first thing you need to pay heed to is; an accurate understanding of the Google Analytics Landscape.
You need to be very clear about -,
- What is an analytics job?
- How it is different from big data jobs or business intelligence jobs? etc.
Actually, in the world of Analytics, so many over-hyped and over-used terms create great confusion.
In reality, Business intelligence and analytics are two different processes that deal with different tools and serve different purposes-
You need to be very clear that Big Data and Analytics are not synonyms, and in the same very manner, Business Intelligence and Google Analytics are two different processes that deal with different tools and serve different purposes-
| BASIS | BUSINESS INTELLIGENCE | GOOGLE ANALYTICS | BIG DATA |
|---|---|---|---|
| Meaning | When you interact with a system, for example, you check out groceries from your local supermarket, the process revolves around the production, collection, cleaning, and storing of data via different data solutions such as Teradata, Hadoop, or Oracle. Once this process completes, the Data is then accessed via reports. | The data that is delivered by Business Intelligence is processed under Analytics for generating insights to –
Google Analytics is used for converting accessed data into insights. |
The main intent of Big Data is to capture, process, and analyze the data to improve customer outcomes. Big Data issues come under business intelligence and are excluded from google analytics. |
| Components |
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|
| Benefits |
|
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Now, I think all your confusion related to big data applications, business intelligence, and Google Analytics would have cleared.
So, let us see what are the available Google Data Analytics Jobs for you-
2. Know Best-Suited Google Analytics Jobs For You
Once you are aware of the Google Analytics Landscape and consider it as your area of interest, the next thing to ponder upon is understanding what kind of Google Analytics Jobs would be best for you.
You can easily get an idea about Google Analytics Jobs by typing “Analyst”, “data scientist” or “Analytics” in job forums such as LinkedIn, Naukri.com, etc.
Three different categories of jobs in Google Analytics are-
1. Jobs for Data Analyst
If you are a professional with a BI/Data and have experience in Data Structure, Data Architecture, Information Management, etc. then going for Data Analyst Google Analytics Job would be the best option for you.
2. Jobs for Business Analytics Professional
In case you have a business background such as a Project Manager, Product Manager, or business administration then you should consider Business Analytics jobs.
3. Jobs for Predictive Analytics Professional
If you are interested and have experience in statistics, Computer Science or Algorithms, or Operations Research then Predictive Analytics Jobs are the best fit for you.
Each of these three categories needs different analytics skill sets, plus, related job positions might also need additional skills specific to the particular industry.
When you browse through available Google Analytics Jobs, you should pay proper heed to the particular requirements of the position.
You should comprehend what skills and tools are required for that job, and then as per your background and interest, you can shortlist Google Analytics Jobs that are appropriate for you.
3. Know Google Analytics Salary In India
According to Glassdoor, Google Analytics Job Salary ranges from ₹3,72,400-₹23,59,952. Below given is 3 Google Analyst salary report(s) provided by employees of respective companies-
Google Analytics Jobs salary varies as per your skill sets as well. Below given is the Google Analytics Salary in India by job-
Google Analytics Salary in India also varies as per the city you are planning to work in.
See below the personalized Google Analytics Jobs Salary report for the Delhi location-
4. Know Google Analytics Job Interview Questions
When you go for a Google Analytics Job Interview then it is highly advisable for you to have an idea of what your Google Analytics Interview Questions could be.
I have enlisted 20 frequently asked google analytics job interview questions, so let us go through them-
| 1 | What is Google Analytics? |
| 2 | What are the Google Analytics Goals? |
| 3 | What is meant by conversions and how will you track conversions through GA? |
| 4 | What is meant by KPI in Analytics? |
| 5 | Which is more important – Bounce Rate or Exit Rate |
| 6 | Would I be able to track my Google AdSense Campaigns with Google Analytics? |
| 7 | What is implied by Conversions and in what manner will you track conversions through GA? |
| 8 | How can you track and enhance e-commerce sales via Google Analytics? |
| 9 | What is an Acquisition report in Google Analytics? |
| 10 | How many types of custom Reports are there in Google Analytics? |
| 11 | Define Cohort in Google Analytics. |
| 12 | How can you identify the keywords that are sending paid traffic to your site? |
| 13 | How can you identify where your site visitors are clicking the most? |
| 14 | How can I track user engagement on websites that prefer using Flash or AJAX and are located on one HTML page? |
| 15 | What are the three elements of Event Tracking? |
| 16 | How can you identify the most popular pages of your site in Google Analytics? |
| 17 | What is the difference between Clicks and Visits? |
| 18 | Name the different types of product linking in Google Analytics. |
| 19 | What is the formula of ROI? |
| 20 | What are the top channels Google Analytics uses to track your traffic sources? |
5. Prepare For Google Analytics Certification Exam & Get Certified
The best Google Analytics Jobs are only for Google Analytics Certified professionals and that is why you should prepare and pass the Google Analytics Certification Exam and get certified.
With its GAIQ (Google Analytics Individual Qualification) exam, Google tests your dexterousness in using Google Analytics.
By clearing the GAIQ exam, you will be eligible to get a certificate from Google.
However, you need to get at least 80% marks in your GAIQ for passing it.
Two ways to prepare for the Google Analytics Certification Exam are
- Google Academy Courses
- Other Online Training Courses
Google Academy Courses
You can join Google Academy Courses and can directly take Analytics lessons from Google experts via the Google Analytics learning community. Some of the notable Google Academy courses are-
- Digital Analytics Fundamentals
- Google Tag Manager Fundamentals
- Mobile App Analytics Fundamentals
- Google Analytics Platform Principles
- Ecommerce Analytics: From Data to Decisions
Different resources that will help you prepare for the Google Analytics Certification Exam are-
- Google Analytics YouTube Channel
- Google Analytics Blog
- Google Analytics G+ Community
- Google Analytics Demo Account
- Google Analytics Help Centre
Google Analytics Academy helps you learn from the likes of Justin Cutroni, who is the Digital Analytics Industry’s Most Influential Contributor and publisher of the blog ‘Analytics Talk’.
Other Online Training Courses
To build a Google Analytics Career, be a Master of Google Analytics, and pass Google Analytics Certification Exam on the first attempt, you can enroll yourself in Google Analytics Training workshops.
Online training not only helps you prepare for the GAIQ exam but also guides you on how to crack interviews of some of the industry best Google Analytics Jobs.
Also Read- 10 Must Read Google Analytics Books in 2023
Topics Important for Google Analytics Certification Exam
Passing Google Certification Exam provides proof that an individual has passed the assessment, plus he/she understands the core principles of this google platform.
It shows that you not only understand how to use the platform properly but that you took the effort to learn and study for passing the exam.
Plus, it looks good on your resume.
Here are some important topics you need to understand for passing Google Analytics Certification Exam-
- Campaign Tracking & AdWords Integration
- Event Tracking & Virtual Page Views
- Internal Site Search, Motion Charts, and Custom Reports
- Domains & Subdomains, E-commerce Tracking, and Regular Expressions
- Cookies, Advanced Segments, Filters, Funnels
- Goals, AdWords, Traffic Sources, Interpreting Reports
- Tracking Code, Interface Navigation, Accounts & Profiles, etc.
Also, Read- Tips To Pass Google Analytics Certification In First Attempt
Job sites to look for a Google analytics job in 2023
We know that the scope of google analytics as a career option is evergreen.
With the increase in businesses online, the demand for google analytics professionals has been increasing.
Here are 8 job sites you can look for while searching for a Job in Google Analytics in India-
- Naukri.com
- Indeed
- AI-Jobs.net
- Glassdoor
- Analytics India Jobs
- Upwork – great for google analytics freelancing jobs
- Monster
Top Google Analytics Companies in India You Must Work With
The data market has been booming in India in recent years.
Reports show that the Indian data market will grow at a CAGR of 15.07% from 2022 until 2027.
India is seeing a steady rise in the demand for google analysts who can understand data and help them derive meaningful business-oriented insights to increase growth.
We have listed the top 6 best google analytics companies in India in 2023 that you can shortlist for applying for a job in Google Analytics to save some time-
- Alabs.ai
- Accenture Analytics
- Gramener
- Datalicious
- Crayon Data
- Convergytics
7 In-Demand Skills To Master for Google Analytics Job in 2023
There is more demand for Google data analysts and scientists in India than there are people with the right skills to fill those roles.
To get the best google analyst jobs and to stand out from the competition, here are 7 in-demand google analytical skills in 2023 you can master-
- Structured Query Language, or SQL
- Statistical programming languages, like R or Python
- Machine learning
- Probability and statistics
- Data management
- Data visualization
- Econometrics
Also Read- How to Choose Data Analytics Specialization: Python, R, SAS, Excel or SQL?
Bonus Tip on Finding a Web Analytics Job!
As you are now one step closer to landing your dream Google Analytics Job, I thought to wrap this post with a bonus tip i.e. list of 10 must-have Google Analytics Tools
That will help you be 100% ready for your Google Analytics Jobs Interview.
So, let us unfold the list-
10 Must-Have Google Analytics Tools
Here is a list of Google Analytics Tools
- Tag Assistant (Chrome extension)
- GA Debugger
- Analytics Pros DataLayer Inspector
- Regular Expression (regex) Helpers
- Tag Manager Injector
- Annotations Manager (Firefox addon)
- Confidence Checker (Bookmarklet– all programs)
- Google Analytics URL Builder
- Google Analytics Table Booster
- Google Analytics Table Booster
- Real-Time Reporting
Conclusion
I hope this post would have empowered you with Analytics Learning, helped you understand the scope of Google Analytics Jobs, and encouraged you to be a certified Google Analytics Expert.
If you want to be a master in Google Analytics, I would suggest you enroll in our Web Analytics Training.
What kinds of Google Analytics Jobs you are looking for Tell me in the comments.
FAQs
1. How much does Google Analytics get paid?
According to Glassdoor, Google analyst jobs Salary ranges from ₹3,72,400-₹23,59,952.
Your google analytics salary is influenced by your skills, expertise, experience, the city you are working in, your company, etc.
2. Is data analytics a tough job?
Data Analyst jobs can be technically demanding, and challenging to learn.
But it’s an excellent potential career path for anyone looking to establish long-term success in a challenging, complex, but rewarding industry.
3. Does Google data analytics help you get a job?
Taking the Google Data Analytics Certificate course will help you get the skills you need in order to get an entry-level position in Google Analytics.
It also helps improve your resume for a job in google analytics.
4. Is coding required for Google Analytics?
You don’t need any coding knowledge for learning google analytics.
The interface of google analytics is very easy to access but require analytical and problem-solving skill to understand data.
5. Is Google Analytics Certification hard?
- It’s not hard to get the Google Data Analytics Professional Certification.
- You don’t need any prior experience with data analysis.
- All you need is basic computer skills and the ability to work with spreadsheets.
- The course starts by introducing what data analysis is and how it works.
6. What are the top cities with open Google Analytics jobs?
There are many Google Analytics jobs in several cities of India including Bangalore, Mumbai, Pune, Gurgaon, New Delhi, Hyderābād, Chennai, Noida, and Ahmedabad.
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Excellent piece of work. Gives me all the information on the scope of Google Analytics and how to master it.
excellent i really like your article dept and full knowledge good information
Thank you.