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10 Google Digital Marketing Courses | Get Certified by Google

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Wish to get certified by Google and kickstart your career with an impressive digital certification? – Google Digital Marketing Course will help you learn everything from Search Engines, Search Marketing, and Paid Advertising to Social Media, and Mobile Marketing to Analytics and beyond.

As the world of digital marketing keeps on developing at a fast pace, advertisers and internet marketers are confronted with new difficulties and opportunities. The Google Digital Marketing Course is intended to guide students and marketing professionals about the different digital marketing channels, strategies and related practices that can help them channelize and optimize digital marketing campaigns.

Students who wish to embrace the Google Online Marketing Challenges are urged to finish the digital marketing course by Google. An individual may shell out so many bucks on these Google Certifications but to appear for the exam, basics must be clear- CDMM course of Digital Vidya is the one-stop solution for the same.

Different skills that markters learn in this course help them ensure exponential growth in their digital marketing career. Google digital marketing course helps marketers learn AdWords and hence set them up for the Google Partners AdWords Certification exams.

Let me firstly discuss the pre-course preparation for Google Digital Marketing Course, and then I’ll let you delve into the 10 Digital Marketing Courses by Google-

Pre-Course Preparation needed for Google Digital Marketing Course-

It would be ideal if you take some time to finish the steps given beneath before starting the digital marketing course by Google.

Firstly, you need to ensure that you are signed into your Google Account before you begin. You should be signed-in into your Google Account keeping in mind the end goal to access most of the Google Digital Marketing courses.

On the off chance that you are taking the AdWords Certification exams, you’ll have to make a Google Partners account, by taking after the steps given below-

  1. First of all you need to visit Google.com/partners
  2. Then, you need to click- Join Google Partner
  3. After this, you will be required to click Join Now, (at this point, if you aren’t as of now signed in to your Google Account, you have to do that right now)
  4. Now you should accept the terms of service.
  5. Now, you need to choose whether you want to get emails from Partners.
  6. You need to Click Sign up now and then in “Search for your company to unlock additional benefits”, you need to search for “GOMC” and select to affiliate with the Google Online Marketing Challenge.
  7. Finally, you need to click on Certifications from the left-hand menu and click on the See exams button to get started with Google digital marketing course exams.

Now, as you are done with your pre-course preparation of Google Digital Marketing Course, time has come to know the 10 key features of digital marketing course by Google-

10 Google Digital Marketing Courses-

1. Introduction to Digital Marketing- Digital Unlocked Course

Google Digital Marketing Course

Google Digital Unlocked

 

This course module offers students a comprehensive overview of the digital marketing landscape and presents all the key concepts and vocabulary that are incorporated in subsequent modules. The Digital Unlocked is Google’s resource that will aid you boost your digital knowledge. It is your one-stop shop for acing digital marketing skills with free courses on everything from search to SEO to social media, to help you grow your online business or digital marketing career.

  • Google’s Digital Unlocked platform is free, and you just need to signup. Once you do that, soon you will start receiving your online learning plan of around twenty-three digital marketing topics. You can easily complete your Google Digital Marketing course plan by viewing the lessons and checking your insight with fun and quick quizzes. Once you’d have completed your plan, you can unlock the certification questions. If passed, you can easily download your certificate as well.
  • This course is best fit for Job seekers and students. It is considered best for all those who wish to get started in Digital Marketing and like to hone their digital marketing skills with certifications to make their CV impressive. Digital Unlocked’s Introduction to Digital Marketing Course helps you learn from experience and you can watch different video tutorials from everyday DM experts of Google.
  • Digital Unlocked also aids you in understanding practical aspect of DM learning and provides you methods to apply your knowledge to test what you have learned.
  • Digital Unlocked includes The Primer app that delivers  5-minute digital marketing lessons in Hindi and English that will help you learn how to start a business, build a website, do SEO, run online ads, and more. It offers free certifications for the individuals who complete their entire Google Digital marketing course content.

2. AdWords Fundamentals Course

Google Digital Marketing Course

Google AdWords certification

 

Digital Advertising gives you a chance to focus on your advertisements to the kind of clients you need, and sift through those you don’t. The time you plan to advertize on the web with AdWords, you can utilize distinctive targeting techniques to achieve potential clients’ right at the time when they’re hunting down your items or administrations. The modules in this course help students build up an essential comprehension of AdWords and get ready for the AdWords Fundamentals exam.

  • AdWords Exam Study Guide

It is for the individuals who need to plan for the AdWords Fundamentals exam. It gives data and information about the essential parts of web-based advertising and AdWords, including the advantages of internet advertising, how to setup and deal with an AdWords campaign, and how to gauge and streamline your campaign’s execution.

  • AdWords Refresher Guide

This helpful Refresher Guide is an abbreviated rendition of the full AdWords Fundamentals Study Guide and can fill in as an awesome refresher before you take the exam or as you are dealing with your AdWords Ad campaign.

  • Google Academy for Ads

It helps you find out about Google’s advertisement products and gives you the aptitudes you need to succeed in online advertising. You need to take every one of the courses, pass the Assessment, and gain an Achievement to show on your profile.

Digital Marketing Course by Digital Vidya

Free Digital Marketing Webinar

Date: 16th Dec, 2017 (Sat)
Time: 11 AM to 12:30 PM (IST/GMT +5:30)

  • Guide To AdWords Success

A series of aides that will help you realize what you have to think about internet marketing, make a campaign that achieves new clients and figure out how to track and enhance outcomes of your AdWords Advertising campaigns.

  • Building Relevant Ads with Ad Extensions

Utilizing advertisement extension resembles giving your promotion a major sign saying ‘I’m here’. Thus, Digital marketing course Google will help you figure out how to optimize visibility of your Ads and increment click-through-rates by including advertisement extensions.

  • How to Build the Best Keyword List

Building an extraordinary keyword list helps advertisers impart the best message to potential clients in the most effective manner. This Google Digital Marketing Course will help you figure out how to state the best thing, at the most accurate time.

  • Campaign Settings

It will aid you figure out how to get your Advertisement seen when and where you need it with Campaign Settings.

  • 3 Steps to Budget Smarts

This will help you find out how to oversee and benefit as much as possible from your financial plan.

3. Search Advertising Course

Google Digital Marketing Course

Search Advertising AdWords Certification

Advertisements on the Google Search Network aid advertisers contact the ideal individuals at the opportune time utilizing important keyword records. The modules in this course help students build up a solid comprehension of search advertising optimization excellent practices and get ready for the Search Advertising exam.

  • Search Advertising Exam Study Guide

This guide is for the individuals who need to get ready for the Search Advertising exam. It lets you learn everything from how search functions, how to compose Ad Campaigns, Ad configurations, and how to screen and upgrade Ad performance.

  • Search Refresher Guide

This convenient asset is an abbreviated rendition of the full Search Advertising Study Guide and can fill in as an extraordinary refresher before you take the AdWords exam or as you are dealing with your AdWords campaign.

  • Introduction to Remarketing Lists for Search Ads (RLSA)

It helps you send the correct message to the right individual at the ideal time utilizing RLSA.

4. Display Advertising Course

Google Digital Marketing Course

Google AdWords Display Certification

It can help you contact individuals while they’re going through their most loved sites, demonstrating a companion a YouTube video, analyzing their Gmail record, or utilizing mobile applications and sites. The modules in this Google Digital Marketing course cover what the diverse sorts of display ads are, the means by which they work and best practices for campaign administration in readiness for the Display Advertising exam.

  • Exam Study Guide

It is best fit for the individuals who need to get ready for the Display Advertising exam. It covers everything from fundamental and advanced display advertising concepts, including best practices for making, managing, measuring, and streamlining display ad campaign over the Display Network.

  • Refresher Guide

This helpful asset is an abbreviated adaptation of the full Display Advertising Study Guide and can fill in as an extraordinary refresher before you take the exam or as you are dealing with your AdWords campaign.

  • Display Settings

This helps you figure out how to take full advantage of the GDN with Display campaign settings.

  • Introduction to Remarketing

It helps you learn about remarketing, remind individuals what you’re putting forth. For reasons unknown they may have missed it the first time, remarketing says ‘I’m good enough to have another look’.

  • Setting up Remarketing

It will help you figure out how to set up remarketing tags and it demonstrates to you the best practices to capture the insights of clients required for solid remarketing records.

5. Mobile Advertising Course

Google Digital Marketing Course

Google Mobile Advertising Certfication

The modules in this course acquaint you with the developing significance of smart phones and mobile advertising. In addition, it sets you up for the Mobile Advertising exam as well. You will figure out mobile Ad campaign methodologies, best practices and a lot more.

  • Exam Study Guide

It is best for the individuals who need to get ready for the Mobile bidding and targeting, mobile advertisements, estimation, etc.

  • Refresher Guide

This helpful asset is shortened form of the full Mobile Advertising Study Guide and it can fill in as an awesome refresher before you take the exam or as you are dealing with your Mobile AdWords campaigns.

  • Mobile Ads

With clients progressively in a hurry, knowing how to run mobile advertisements that get their attention is fundamental. By reading Google’s manual, you can figure out how to make wonderful promotions that deserve people’s consideration.

6. Video Advertising Course

Google Digital Marketing Course

Video Advertising AdWords Certification

Video is one of the most incredible approaches to make a real association with potential clients. The modules in this digital marketing course by Google clarify the significance of video, survey how video campaigns work and offer video promotion best practices in planning for the Video Advertising exam.

  • Exam Study Guide

This Exam Study Guide is for the individuals who need to get ready for the Video Advertising exam. The course covers everything from essential and advanced Video advertising concepts to how video promotions on YouTube and the Google Display Network can help your customers meet their advertising objectives. Additionally, it covers Video advertising campaign creation and management including performance measurement and optimization.

Digital Marketing Course by Digital Vidya

Free Digital Marketing Webinar

Date: 16th Dec, 2017 (Sat)
Time: 11 AM to 12:30 PM (IST/GMT +5:30)

  • Refresher Guide

This helpful asset is an abbreviated form of the full Video Advertising Study Guide that can fill in as an awesome refresher before you take the Video advertising exam or as you are dealing with your AdWords campaign for video advertising.

  • Types of Video Ads

Find out about the diverse sorts of video advertisements and how they can help your customer’s business flourish.

  • Selling AdWords for Video

Utilizing AdWords for video takes advantage of the world’s biggest video prospects. It helps you display AdWords for video as an answer for your business partner.

  • How to Make Video Ads

It helps you figure out how to make a video advertisement for your business partners using YouTube in the quickest possible manner.

7. Shopping Advertising Course

Google Digital Marketing Course

Google Shopping Advertising AdWords Certification

 

Shopping advertising campaigns put your product images, cost, and business name directly before the individuals, hunting down for what you offer on Google. The course modules in this course cover the creation and administration of your Google Merchant Center account, optimization of shopping campaign and befitting practices in planning for the Shopping Advertising exam.

  • Exam Study Guide

It is considered best for the individuals who need to plan for the Shopping Advertising exam. The course covers everything from making and dealing with your Google Merchant Center account, data feed submission of product, bidding and optimization, etc.

  • Refresher Guide

This is an abbreviated rendition of the full Shopping Advertising Study Guide and can fill in as an extraordinary refresher before you take the shopping advertising exam or as you are dealing with your shopping AdWords campaigns.

8. Analytics Course

Google Digital Marketing Course

Google Analytics Certification

The Analytics Google Digital Marketing covers a review of Google Analytics; why it is imperative, how it works, and how to get around within the Analytics tools.

  • Analytics Academy

You need to finish the Analytics Academy’s Digital Analytics Fundamentals and Platform Principles courses to plan for the Analytics IQ exam and figure out how Analytics functions, how to make a Google Analytics account, gather information, explore reports, and so on.

  • Analytics IQ Study Guide

Notwithstanding finishing the Analytics Academy’s Digital Analytics Fundamentals and Platform Principles courses, these Help Center articles will aid you plan for the Analytics IQ exam in the most efficient manner possible.

  • Adwords and Analytics

Figure out how connecting AdWords and Analytics can enhance your messaging, bidding and execution of campaigns.

  • Google Analytics | Smart Goals

Realize what Smart Goals are and how they can help you distinguish the most engaged clients on your customer’s site.

9. Tools and Best Practices Course

Google Digital Marketing Course

Google Adwords Keyword Planner

An effective advertising campaign requires befitting planning and arrangement. Students ought to utilize the assets in this course to help comprehend their prospects and competitor scene, investigate latest digital marketing trends and keyword searches in their industries.

Google Best Practices Guide

Google’s Best Practices Series give vital counsel on best search engine marketing strategies, AdWords tactics and foundation of paid search advertising. Different tools available in Google Digital Marketing Course are-

  • Google Planning Tools
  • Keyword Planner and Display Planner
  • Google Trends
  • Consumer Barometer, etc.

10. Google My Business Course

Google Digital Marketing Course

Google My Business homepage

Despite the fact that making a Google My Business page is not a prerequisite of the Google Online Marketing Challenge, checking on and sharing this information to your business partner can be exceptionally valuable for further building up your customer’s online presence. This optional course focuses on Google My Business, which is a resource that lets business owners with storefronts or local service areas create or claim a free business listing on Google. This digital marketing course by Google will show you how to set Google My Business up and get the most out of it.

What is Google My Business?

Google My Business is a free tool that aids entrepreneurs and business owners keep their information accurate and updated in Google Search and Maps. By going through a verification process, you can include and alter the information like store address, hours of operation, and photographs. The course includes-

  • Why is a Google My Business listing important
  • How to Create and Verify a Business Listing
  • How to Make Changes to Business Information

Conclusion

Aforestated Google Digital Marketing Courses are designed to help digital marketers learn everything about digital marketing in the most comprehensive and practical manner.

Digital marketing courses by Google also aid marketers clear the certification exams and be a Google certified digital marketer.

Certified Digital Marketing Master (CDMM) Course of Digital Vidya is specially designed to help students pass their Google Certification Exams. Also, the trainers who lead the program are Google certified and help you understand the practical aspects of Google Digital Marketing Course.

In case you wish to know more about best digital marketing courses by Google or Google Certification programs- Feel free to ask me in comments.

Engineer by Education, Marketing Influencer by Profession, and Creative Writer by Passion- Shivendra is involved in Branding, Advertising & Consulting in the domain of Digital Marketing over the years. His prior Digital Media experiences gave him an understanding of how E-businesses function- what works and what doesn't. He relies upon those learnings and uses the creative DNA for composing blogs that have the applied zeal to engage, entertain and inspire the readers- to Connect- Convince- Convert their target audiences via different digital media channels.
  • Digital-Marketing


  • There is 1 comment


    • 2 months ago

      Abhijeet Prakash   /   Reply

      Is all 10 courses is conducted by google and all courses is free???????

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