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Growth of Digital Marketing Industry in India

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Digital Marketing Industry in India

Digital Marketing industry in India is spread to almost all the business sectors. Some of the applications of E-Marketing are shopping and order tracking, online banking, payment systems and content management. 

The power of digital marketing allows geophysical barriers to disappear making all consumers and businesses on earth potential customers and suppliers. It is known for its ability to allow business to communicate and form a transaction anywhere and anytime.

Digital marketing industry in India is a booming career today. In a country with a rapid growth economy, it is expected to have a very high significant growth in Digital marketing career. The growth in the digital marketing trends is making a very substantial impact on marketing and advertisement. The big picture of Digital Marketing industry in India cannot be complete if short preview of the past digital marketing statistics is not made.

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Going back to history,  International Journal of Advanced Research Foundation reveals the following in 2016.

Between 1971 and 1972, The ARPANET is used to arrange a sale between students at the Stanford Artificial Intelligence Laboratory and the Massachusetts Institute of Technology, the earliest example of electronics or digital commerce.

1979: Michael Aldrich demonstrates the first online shopping system.

1981: Thomson Holidays UK is first business-to-business online shopping system to be installed.

1996: India MART B2B marketplace established in India.

2007: Flipkart was established in India. Every E-marketing or commercial enterprises uses majorly digital means for their marketing purposes.

In 2011, the digital marketing statistics revealed that advertising via the mobile phone and tablets was 200% lower than that of the following years. During this year, the net worth was $2 billion. The growth was in a geometric progression as it rose to $6 billion in 2012. The competitive growth demands for more improvement in the career works and professionals are being added to the field.

From 2013 to March 2015, the investment total increase was 1.5 billion dollars over the preceding years. There has been an impressive growth up till this present moment.

The report by the International Journal of Advanced Research Foundation revealed that summarized that India is getting to see the golden period of the Internet sector between 2013 to 2018 with incredible growth opportunities and secular growth adoption for E-Commerce, Internet Advertising, Social Media, Search, Online Content, and Services relating digital marketing.

digital marketing industry in India

Total Media, Digital and Mobile Internet Ad Spending in India (2013-2019)

Today, digital marketing industry in India is growing at its peak, and is still continuous. Many factors are responsible for this growth. The use of communication tools has greatly changed in the year past. No one ever thought to have a credible deal online. The below figure indicates the digital marketing statistics. 

The belief was that online information is virtual information full of lies. No one could listen to any online advertisement not to talk of purchasing groceries, furniture or clothes. The story has really changed. Everything from marketing to sales can be done online. This is due to the trust that has been restored back to online communication in India.  This has really helped the marketing initiatives. The revolution is from the communication industries. Low cost of handset is now available making it possible for India to have about 600 million internet users which ultimately creates a fascinating business opportunity to sell to a growing population.

Moreover, the development in the digital marketing industry in India evident in the marketing shift from anonymity to identity. Interaction on the Internet now looks more physical as opposed to the anonymity of identity in the past. Also, marketing information’s is moving along in the same line with entertainment. People of India needed an exciting spirit always. This targets their interest into the marketing information.

Several factors have been found to contribute to the growth of digital marketing in India. Before now, internet usage was only meant for the wealthy. There is now a great change in the lifestyle of the middle class. The Very majority now have access to the internet in India. Internet and 3G penetration revolutionized the marketing scenario for both consumers and the marketers. It was discovered that changes in lifestyle and standard of living had increased the level of consumption, quality and also the pattern of consumption.  The quality of use in the urban centers of India is on a high side. This is because majority doesn’t have time for shopping. Apart from struggles to earn money, people want some other things to be done at their own convenience.

The following survey from people indicates the size of Digital Marketing industry in India:

  • 34% of the companies already had an integrated digital marketing strategy in 2016
  • 72% marketers believe that traditional model of marketing is no longer sufficient and this will make the company revenue to be increased by 30% by the end of 2017

    digital marketing industry in India

    Traditional Marketing vs Digital Marketing

In 2017, 80% businesses will increase their digital marketing budget which may surpass the IT budget. Only the illiterates could not access the potentials of the digital marketing because of the accessibility to computing devices and computer education. Many of the people in this category still don’t trust the method of an online payment and they lack training in English Language and other foreign languages to market online in global markets.

The following are the channels that are playing an active role in the development of digital marketing industry in India.

Mobile Marketing

Digital Marketing Industry in India

digital marketing in India

Digital marketing overview reveals that Social media has been playing a supporting role to marketing. Over the years, it has been noticed that 92% of social media users are from the mobile devices. This enables the size of digital marketing industries.

Digital Marketing Industry in India

Mobile Phone Subscribers in India

According to the research made by the Internet and Mobile Association of India (IAMAI, 2008), communication has become a real mass communication tools having about 286 million accounts in 2008. The Indian telecommunications market has tremendous growth opportunities and according to IAMAI is projected to exceed 500 million by 2010. According to TRAI, the numbers of mobile subscriber based in India grew to 980.81 million users in the second quarter of 2015.

Adoption for the mobile device is getting higher day by day. SMS marketing is one of the true mass market media channels across many demographics before the convergence of mobile internet and mobile devices.

Video Marketing

Growing need for the visual content has turned video marketing be one of the most appealing trends of digital marketing in 2017.

Email Marketing

Digital Marketing Industry in India

online marketing

Email marketers of some of the most successful marketing agencies claim a return of $40 for every dollar they invested. From the digital marketing overview, it was discovered that well-targeted email marketing will be one of the most effective ways of ensuring conversions in 2017. As shown from the figure below, email is one of the most effective methods for digital marketing as there is a facility to disburse messages to millions of people at a time.

Search & SEO Marketing

Digital Marketing Industry in India

Search & SEO Marketing

As much as changes is existing in the search engines, marketers are also trying shift their ways of targeting audience so as to meet up with the current evolution in Digital Marketing industry in India.

Apart from the above channels through which digital marketing takes place, activities under Digital Marketing industry in India are not limited to social media, email, content, search engine, etc. Digital marketing is either done in-house where companies might hire people for their own or clients’ digital marketing needs. A company may outsource to specialist digital marketing agencies or given to consultants.

Some of the Digital Marketing Agencies are:

Webchutney

India’s leading digital marketing agency. Webchutney has announced key movements within executive leadership across New Delhi and Mumbai. The move signifies a clear mandate to accelerate growth by forging stronger ties with partners and clients, while streamlining vertical units and fortifying operational efficiency. The agency has grown to over 200 people across New Delhi, Mumbai and Bangalore with a diverse client portfolio ranging from startups to Fortune 50 companies within 13 years of establishment.  Webchtney was Ranked India’s number one digital agency in 2008, 2009 & 2011. Their services include online advertising, Website Designing, Mobile Marketing, SEO, Analytics, Application Development and Social Media. Some of their clients are Airtel, Flipkart, Pepsi, Coca-Cola, Bacardi, Red Bull, PepsiCo, Mastercard and Microsoft, to name a few.. The growth signifies the rate of growth of digital marketing industries in India.

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Pinstorm

Pinstorm is a digital advertising firm headquartered in Mumbai, India with offices in New Delhi, Bangalore, Singapore, Kuala Lumpur, Zurich and Santa Clara within 13 years of establishment. It’s a world where not just desktops and mobile phones but TV programs, billboards and newspapers are going digital. the world where industrial era practices of command-and-control or even Kotler-type 4P approaches simply don’t cut it anymore, the world that demands a different kind of business and brand thinking. At Pinstorm, what they offer is a completely new approach to building your brand in this digital age. An approach driven by a different philosophy – where they believe innovating on the product offering can be far more impactful than innovating in TV commercials, and where they think outsmarting the competition is a better thing to do than outspending them.

An approach that sees strategy, research, user experience, web design, mobile-friendliness, advertising, search optimization, viral videos, Facebook campaigns, Twitter updates, real-time listening and responses as a seamless set of tactics that stem from one overarching brand strategy. An approach that has helped their clients wins comprehensively in their markets. This digital marketing industry is having a good numbers of major clients. They are:  Walt Disney, Yahoo, Canon, HSBC, Café Coffee Day, ICICI, ET Now, GQ among many others.

Observv

Obbserv is a five-year old start-up, operating from Udaipur, Rajasthan. Driven by passion and never ending love for the Digital space, the personnel at Obbserv take pride in what they do. They are dynamic in their approach and do everything from Digital Marketing to App Designing and Development. The are the best because they have learnt it by committing mistakes and learning from them. Their office atmosphere is warm and the resources believe in connectivity such that of a family. Similarly, they treat their client’s project as their own and give their best to achieve better results than expected. This is the reason their clients come back for more work. Some of the prominent names they have worked with include Boutiques of India exhibition, Pyrotech, diabetaCare, Novergy, Joal, Carotopla, etc.

Obbserv’s experience has helped them learn how they can bring together the various dimensions of digital marketing and the related tools, which can be worked out together to deliver notable results. The result oriented approach is both, their strength and their motivation. With a strong belief in engaging the users in online interactions that guarantee the conversion of a lead, they turn all odds in their favour. In a practice of breaking their own records in terms of conversion of the real audience, they are moving towards growth and achieving heights. An innovative sense of carrying out the projects and teamwork to its core is what they advocate and give credit to for all their accomplishments.

Gozoop

Gozoop was established in 2010. Gozoop is not a run-of-the-mill digital agency. Besides the obvious services like social media consultancy, lead generation, viral campaigns and SEO/SEM services, Gozoop puts in a lot of effort in R&D and creating innovative services and solutions. One of Gozoop’s first in-house products, Zozolo.com, deals with social commerce and social loyalty solutions. Gozoop has a mobile division as well that develops mobile apps. Gozoop services are now viral throughout India.

Avignyata Inc.

Avignyata means omnipresent. They are company striving to take the services of websites, mobile applications, social media marketing campaigns, search campaigns and manage online reputation to all part of India. Avignyata is involved fulfilling the mandate of the rise in social media marketing in India.  They are one of the pioneer and leading digital marketing industries in Munbai with skilled professionals with marketing insights. Their objective is to develop a virtual ubiquity for the brands, incorporate all the areas that have a positive impact on the brand, help clients analyze their online outreach and promote them as a Social Media entity.

Windchimes Communications Pvt . Ltd.

Windchimes is a global-award winning digital media agency that is redefining conventional marketing from one way brand speak to building a dialogue. We provide the entire bouquet of digital services including Social Media, Web & Mobile Development, Design, Video & Publishing solutions, Social media advertising, SEO, PPC & Display and Educational Workshops.

Antz Media

They focus on internet-based management of products and services. The company is located in Kochi. they provides the following services : Online brand Managements, designing solutions, multi level marketing: They provides  all this services to the following companies and brands : Melathil, Ayu:Care, Heal Wellness Solutions, Oberon, Euro Agencies, IAAI, Deeksha, Precission Solutions, Food Circle, Coral Designer Tiles

BC Web Wise

This company has really worked hard with a very good numbers of clients. They deal with all aspects of internet media solutions and other advertising and promotional need of clients. They produce the following services: internet media solutions, websites, internet advertising, e-newsletters, mobile marketing, online research, content management. There services have cut across the following company or brands: Hindusthan Lever, Microsoft, ITC, Kellogg’s Chocos, ABN Amro, Yahoo (India and Singapore), M ONE, MindShare, WNS, Madison, Kingfisher Airlines, PCS Technology, Ruchi, Crest Communications, Indian Institute of Interior Design, Zydus Cadilla, Peerless, BPL, Johnson n Johnson, HP Gas, Star TV, Garnier, Maruti, Crossword, Orange, etc.

Digital marketing industry in India is still in its initial phase. Most of the companies are still thinking to adapt to the medium while top companies have already started exploring the importance of digital marketing. Smaller cities in India are giving birth to digital marketing agencies. Corporate organizations will be glad to spread the good news on their product to the entire large population. This can be achieved while literacy education is more intensified in the country. That is, literacy in English language and other foreign language, literacy in the use of computer and more digital marketing awareness.

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  • There are 2 comments


    • 4 months ago

      Prateek   /   Reply

      A Very usefull article.
      I would like to throw some light on the Digital Maketing growth and future in Healthcare.

      In today’s world, we are moving fast towards a Digital platform, having almost all the services on the fingertips of the consumers for convenience. Healthcare industry is also progressing towards integrating the digital technology in healthcare along with the regular practices to understand and serve the patients better. In today’s online world, there is a great opportunity in healthcare to use digital media to educate, inspire, motivate and engage the target audiences.

      Digital health technologies encompass a wide range of tools, such as wearable sensors and portable medical devices to digital signboards, tele-medicine tools and practice management tools. It is very important to target the right audience to achieve certain goals:

      1. Improve decision making
      2. Patient engagement
      3. Improve Communication
      4. Need identification and tailormade services
      5. Convenience and cost effective services

      The essence of marketing, in healthcare industry derives to the recall and loyalty of a customer; to spread the word of mouth on social platform such as Facebook, Google +, twitter, etc. and advocate for the brand.

      1. Digital Marketing

      2. Digital Branding

      3. Website Design SEO SEM

      4. Patient centric approach

      5. Personalized tools & reports

    • 2 months ago

      Jasleen   /   Reply

      Yes indeed Prateek. Thanks for sharing such insightful information. To know more about Digital Marketing in Healthcare industry, you can refer to http://www.digitalvidya.com/blog/digital-marketing-healthcare-industry/ .

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