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Health Care Providers catch Social Media Fever!!

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Care providers are themselves suffering from fever” but don’t panic this is Social Media Fever!

Recently there has been lot of buzz about healthcare integrating with social media. But ‘how’, ‘why’ and other such questions are troubling minds of many.

Let’s peep into some facts:

  • 61 % Americans use internet for health information
  • About 24% patients consult rankings or reviews of doctors or providers before approaching them
  • 60% patients believe that their approach towards a disease or a treatment is largely a factor of internet surfing.

All these facts are evident enough to indicate significance of ‘Alliance of Social Media with HealthCare’.

MayoClinic, a non-profit medical organization is a great example leveraging social media. With a twitter account having more than 94,292  followers, a facebook page with more than 31,983 fans and last but not least their blogs which talk of various topics from diseases to health information to Mayo Clinic success stories. It has also been ranked most popular medical provider channel on YouTube. All these channels have helped it to create a better engagement and relationship with their existing patients, get potential patients and are also helping in their motto of spreading health awareness.

NovoNordisk, a healthcare company which is leader in Diabetes Care is using Youtube for training patients about Insulin usage. These simple videos are very patient friendly, as they clearly depict step wise instructions right from fitting needle to injection to inserting it to skin.

A great Indian example is Healthcare Magic – is a leading consumer-centric health company, a largest website where people get answers from Doctors 24×7 within seconds. With a Facebook page (Daily Health tips) having about 10,072 fans and twitter account with more than 135,359 followers, this firm has great followers from varying age- groups.

Other Indian healthcare providers are also stepping into this junction, like Fortis Healthcare, have started up with a community page on Facebook. An Indian Diabetologist experimented with you tube videos in vernacular languages to create awareness about diseases. AIIMS, the most prestigious Indian medical institution does have a twitter and facebook account. But these attempts are very small and probably naïve which need proper knowledge and training about usage of social media.

Another factor for reluctance of usage of Social Media by Healthcare Industry is FDA. Since FDA has not issued any concise guidelines for Pharma/Healthcare industry on usage of social media. All this have made it somewhat tricky to use Social media.

But since you cannot ignore power of this media many organizations are now playing into this arena, CDC (Center for Disease Control and Prevention) , fedral agency is also now part of this caravan and with this it is anticipated that FDA will come up Social Media Usage Guidelines soon……… So what are you waiting for?

Above statistics clearly reveal that there is huge demand, but Healthcare industry has not much tapped this opportunity to serve their business objectives. Era of participatory medicine has begun and today’s patient is more internet friendly, and uses it for one and all- right from gathering information about disease , to checking a review about physician/ hospital to checking for options of treatment.

So time for healthcare providers and marketers to fasten their seat belts and jump into action with Social Media !!!!

  • social-media-training


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