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How Can You Attract Readers To Your Blog

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Blogging, an inbound marketing strategy is getting famous day after day. More qualified leads are generated day after day. According to recent statistics, marketers who blog on a regular basis will acquire 126% more leads than those who don’t. If you want to start blogging, you need to know that there are more than 150 million blogs and we know the magnitude of the competition. So what will make your blog stand out and why should people read it? If you think quality gets in the way of your blog and success then you are wrong. Well, most blogs fail due to randomness.

Sources: www.doz.com

Sources: www.doz.com

Let us have a look at the essential ingredients for making your blog a top-notch one. They are as follows:

1. Using simple words:

Using fancy vocabulary may appear to be a good idea at first but it makes your blog post harder to be understood by your audience. It is advisable to use vocabulary that a 5th grader can also understand. For instance, use the word ‘easy’ instead of ‘facile’. If the readers don’t comprehend what you want to say, the whole purpose of blogging fails and the reader bounces to another blog post.

2. Detailed posts:

Most of the readers are curious to know more. Writing detailed blogs helps you gain more traffic. The reader of your blog should not leave unsatisfied by the end of your blog post. This reduces the bounce rate of your readers and they will return to your blogs in future.

3. How-to posts are important:

People usually look out for posts that can teach them something. How-to posts usually attract the audience because they can teach your readers a lot.

4. Using ‘you’ in your blogs:

Using ‘you’ instead of ‘we’ or ‘them’ in your blog posts makes your reader feel as if it’s just the reader and gives them a sense of belongingness.

5. Engage in a conversation:

Creating a conversation via your blog posts help you get more comments per post. For instance, you can italic the words or ask a question at the end of your blog post to provoke your readers to start a conversation with you.

6. Attract your readers:

By using creative headlines or headlines that give a sense of urgency. For instance, using stats in your headline hooks up the readers to your blog post.

7. Authority:

There are already millions of blogs and a wide variety of options when it comes to reading blogs, so what will make your blog stand out of the rest? You can show that you are an authority without bragging about it which can help you win over the readers. For instance, if you are listed by some authentic and prestigious organization in top 100 blogger list, you can share this with your readers. However, keep in mind not to brag about it. Be humble and you can win over your readers.

8. Proving what you say:

There should be some authentic sources that can back your points. What can help you in gaining the credibility are stats, stats, and stats! This gives your readers a sense of credibility and authenticity on what they are reading.

9. Use long tailed keywords:

If you are not creating blog posts around longer search queries, then you are missing out on a lot of traffic. Going after long tail keywords is essential since they are easier and more profitable to target. There is minimal competition faced by the long tail keywords when compared with short tail keywords. Most of the top brands are now realizing the importance of longer keywords. For example, Amazon makes 57% of sales from long tail keywords. The reason being longer keyword variations with commercial intent convert very well. According to one SaaS company, long tail search terms perform 2.5 Times better than their head keyword variations.

10. Care for your audience:

Don’t blog for the sake of blogging. You need to start caring about your readers. Make them feel that you want to help the people out there. Start responding to people’s comments and your readers’ emails, if you are not doing so. You cannot miss out on this point since it can either make your blog or break it.

11. Consistency is the key to success:

Blog consistently as simple as that. Your audience needs to be fed on a regular basis. If you blog consistently, traffic to your blog site grows gradually over time. However, if you stop blogging or blog once in a blue moon, your audience switches over to a better and consistent blog site. Not only your audience will stop growing, they might decrease. According to John Chow, a blogger who earns more than $40,000 per month from his blog, states that the most important aspect of blogging is consistency.

12. The need for mapping out a buyer persona:

The purpose mapping out a buyer in as much detail as possible. For instance, what is their background, their demographics, their psychographics, their likes and dislikes? Create and maintain buyer persona so that the content marketing becomes easier and more effective. It helps in creating content for the wrong readers or aiming the wrong keywords. On an average, using personalized emails improves click through rate by 14%.

13. Ask your readers:

To maintain the traffic to your website, you need to start doing creating things, say for example, survey them, ask for their opinions, and ask what they want to read about etc because at the end of the day, what matters is what your readers want. So start focusing on what the readers want instead of what you want to give them. A happy reader will make a happy you!

Now let’s consider the types of blogs which leave a reader wondering about your blog. There are 7 types of blogs mentioned below based on research and public opinion:

  1. Playful posts
  2. Inspirational posts
  3. Personal posts
  4. Vulnerable posts
  5. Story posts
  6. Opinionated posts
  7. Emotive posts

The impact of these kinds of posts hit their head and heart. If you succeed in doing this, you succeed in making a connection with your reader and they can now relate to you.

However, before you start with a blog, you need to ask these important questions to yourself:

  1. What is the purpose of the blog: Don’t start blogging because it is trending or your friend is doing. However, ask what this blog is going to do for you and your business? Is it creating awareness of any sort? Are you looking forward to build a community and kinship around your company? These types of questions are significant and valid which can help you to pick an objective to work towards. Design, write, measure and judge your blog. Work upon the objective with all your intensity.
  2. Why should people read your blog: What is your blog doing to the people? How is it helping them? Is your blog answering their questions? Engaging them in a debate? Know who your audience is. What they like, dislike or expect. This can help you cater to the needs of your audience well.
  3. What is your call-to-action: What you want your readers to do after they have read your blogs. It could be either subscribing to your blog, leaving a comment, tweet your post or share your post. Decide the action objectives in your mind and work towards that.
  4. Who knows about your blog: Create a blog marketing plan and revise it whenever needed. Make sure you start with the basics of promoting your blog on homepage and promote your best blog posts via email newsletter.
  5. What the blog is about: You and your readers should be clear about what your blog is all about. There are 4 things you need to cater to while writing a blog.
  • Read as much blogs as you can
  • Avoid overwriting
  • Use great headlines to attract your audience
  • Always keep a list of potential topics ready

Go ahead and consider these points to become a great blogger that readers will remember! Drop a comment and let us know how did you like this post.

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