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How Proofing Tools Can Make Life Easy For Designers

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Creativity is always at the forefront of digital marketing campaigns. Stuff like creative writing, logo designing, website designing, infographics, videos; all that is part of digital marketing. Also, creative works happen to be about more than just drafting a piece of work and handing it over to the client. So much of thinking and teamwork goes into it; from the initial briefing to campaign execution. Countless people have to collaborate, provide their insight, and do multiple revisions before a sample is perfect.

That would imply shuffling the information back and forth, communicating the necessary edits and revisions before you stumble down that perfect piece of work. The whole procedure can be quite lengthy, especially if you stick to conventional channels of communication.

But, we want smart work. And, introducing a proofing tool to your team of designers could be just what you need to foster smart work approach. But how? Well, here’s a look at how a proofing tool will make work life easy for your designing team-Proofing Screenshot

  • Clear and consolidated sharing of feedback

A designer’s ability to fine tune a design sample based on the feedback given by a client depends on a lot of factors. Did the client explain the points properly? Did the designers interpret it in the right context? With channels like emails or telephone chances of people skipping important beats are always high; as a person might fail to take important points under consideration.

Proofing tools promote clear and consolidated feedback sharing. Features like adding comments through annotations right next to the highlighted areas leaves no scope for anyone accidently missing out on important points.

  • Fewer revisions

Proofing tools offer a simple to use interface where you can present your mockups and ask for feedback. Everyone can work simultaneously from a central space and see the changes as and when they happen. The work flow becomes transparent. Scenarios where different people are using different version of a file are eliminated altogether. As soon as the changes have been carried out, the annotations can be marked as resolved. Within a fewer revisions you can perfect a design sample.

  • Attention to detail

Conventionally designers would create a mockup, send it to client for revision/approval through mail, then wait for the feedback. In this process, everyone has to wait for the updated sample to arrive in their mailbox. With so much of shuffling it’s easy to lose track of changes.

But, when you use a proofing tool that is no longer the case. No one has to waste time compiling mails to send multiple copies of the same file. Teams no longer play the guessing game trying to find out which one is the final draft and which design samples still need approval. The attention to detail is the USP of proofing software that make them a must for every designer out there.

  • Quick consensus

Sometimes a design sample cannot be finalized unless everyone has unanimously agreed to it. But, it does not make sense approaching everyone individually to know their thoughts; especially when you are running short on time. Proofing tools offer a virtual platform where everyone, whose opinion matters on the subject, is available and views can be gathered. Consensus becomes quicker which turns out to be a huge time saver.

  • Faster approval 

Bid goodbye to the frustration of sending emails to the clients every time you make some changes. With a common dashboard for everyone to share their opinion, the time taken to approve a file is reduced substantially. Proofing tools make it possible for the client to explain smallest intricacies in a clear and precise manner while also allowing the designers to better understand the kind of changes that a client expects. From the initial proofing to follow through, you can do stuff with least number of obstructions.

  • Easy interpretation of feedback

The best thing about using a proofing tool is that it facilitates easy interpretation of the messages. No need to keep switching back and forth between a design sample and the feedback sheet to telly which point refers to which design aspect. Everything is right there on the design. Not happy with a color scheme? Just draw a circle around it and explain why the color scheme is not good along with a better alternative in the comment section. As soon as the changes are carried out, mark the comments as resolved. Simple, neat, and easy!

Proofing software are every designer’s best friend. When you have one handy, there’s no need to waste time struggling with barriers of communication and feedback sharing, designers can fasten up the designing and approval process. More productivity and less confusion are some of the promises of proofing software.

Author Bio

Arjun Head ShotArjun Setia works as a writer at ProofHub. For the past 3 years, he has been writing for various technology blogs. Coming from an intense background in science and biotechnology, he likes to relate advancements in technology with real-life activities.

  • Digital-Marketing


  • There is 1 comment


    • 10 months ago

      Disha Bhatia   /   Reply

      Well written, Arjun. I recently started using proofhub’s proofing tool and it pretty great! Gets things done quickly.

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