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How to create a large email list without frustrating your users?

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Email is still considered to be one of the best mediums to reach your potential and existing customers and is one of the most profitable online sales channel.

Having an existing massive email list signifies that a large number of people are interested in receiving updates from you. So, it seems fair to say that enticing your prospective customers and clients onto an email list that is crucial.

However, once you start building this list, you would always want more.

Today in this post we will discuss methods through which you can grow your email list without annoying your users.

According to a survey done by marketing Sherpa, it was found that 77% of organizations grow their email list through ‘website registration page’

However, ‘email to a friend’ is a tactic that has been found to be very easy to implement and in fact a lot of many users have also been using it and generating profitable results.

Apart from this tactic, some other methods that have and are generating results are:

Valuable content

The best way to get people registered to your website is sending out emails that that contain valuable content for them. Here the word ‘valuable’ states that the content should be informative and useful for the audience.

For example, white papers or other premium content is considered to be the most effective way to grow your subscribers. In fact, it has also been found that around 43% of organizations with massive email lists use this tactic to get people registered with them.

Incentives or free content

Additional incentives are always a way to encourage audience to subscribe. As discussed previously, content can always drive people to subscribe to your list, but at the same time sweepstakes and gift cards often have their own unique value to encourage users to subscribe to your email list, which is one of the reasons that marketers have rated them as less effective.

Therefore, it is important for you to create your own effective methods through which you can increase the value of sweepstakes to increase your subscribers.

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