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How To Get Better Rankings For Your Keywords?

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Keyword ranking has a major impact on your Web traffic, lead generation and conversions. Basically keyword ranking means where your site is ranked in search engines for a keyword. Research shows that almost half of all search engine users click on a result on the first page, and the higher you rank on that Search engine result page, higher you can get your desired web traffic, lead generation etc.

Almost every site owners have questions in their mind on how to improve keywords rankings, such as “How do I get to know my keywords ranking” and “What keywords does my site rank for?”. There are variety of free keyword ranking tools available on internet which can answer these questions for you. But actually you want to rank your site higher and to be on top of search engine result page, ahead of competitor sites. For both organic or paid search results, higher keyword rank can be achieved with keyword research tools available in the market.

Track rankings for the right keywords

Make sure you’re focusing on the right keywords for your website if you are going to track your keywords ranking for different search engines such as google, bing or yahoo. It has been observed too often that people short-change keyword research or rely too heavily on free, third-party keyword suggestion tools (assuming they know what keywords their audience is using).

The problem with these third-party tools are that they are not personalized. They always return the same generic, popular keywords to everyone. So by using these tools, you have no competitive edge, and you cant know how truly relevant they are to your business.

The solution is to use Wordstream for keyword research which creates your keyword list based on real, private data. You’ll be able to leverage your own website data to form a keywords database. Wordstream distinguish keywords or you can say categorize keywords into these five categories: Private, personalized, extensive, accurate and relevant.Wordstream is a sophisticated, scalable keyword tool that allows you to store, group, organize, analyze and act on millions of keywords.

When your keywords list is derived from the actual keywords that people have really used to find your site, you will surely get to know they’re relevant to you. Moreover, you’ll know which keywords are driving the most traffic and conversions. Public keywords tools can only provide vague estimates that are useless when it comes to real search marketing decision-making.

Focus on Long-Tail Keyword Rankings

Another advantage of using Wordstream keyword tools is the ability to leverage the long tail keywords. But what are long tail keyword? Long-tail keywords are longer, less common keywords that offer a couple of advantages for search marketers:

  • They’re more targeted: Longer keywords show more intent—they reveal more about what the searcher is looking for, so you can better serve them with a specific offering or specific Web content.
  • They’re less competitive: Fewer people are trying to rank for long-tail keyword phrases, so your site has a better chance of achieving high rankings. Wordstream provides a huge range of long tail keywords base on real search data.

Group and organize keywords for higher rankings

The most powerful tool of Wordstream keyword ranking tool is its suite of keyword grouping and organization. Its technique of Effectively grouping your keywords makes a huge difference when it comes to improving your individual keyword rankings. This is because specifically and tightly related keyword groups enable more strategic search marketing initiatives than other keyword ranking tools that just provide us generic keyword lists, nothing else. Forming keywords groups in Wordstream is highly efficient and well planned, because this tool automatically suggests keywords groupings based on relevance.

Well implemented and organized keyword groups contribute to:

  • Stronger and relevant information architecture: It automatically make your keyword group structure inform your website organization and then you can use keyword analytic data to prioritize your workflow structure. You can also create ad groups and Web content around the keywords driving the most traffic first.
  • More targeted PPC ads: More targeted ads have higher click-through rates, improving your Quality Score and leading to better rankings for your keywords advertising campaign.
  • More targeted landing pages: Landing page copy that closely matches both your ad and the keyword improves Quality Score, and optimized landing pages also increase conversion rates.

Real-time, accurate keyword data and better organization bring far more value to your search marketing efforts than basic, generic and third party keyword ranking software. Wordstream gives you this tool to actually improve your rankings for the keywords that matter most to your business. So when potential customers are searching for your related keywords, your site will be at the top of search engine result page, your site will get found and will surely get a click ahead of your competitors.

Image credits: Wordstream.com

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