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How to solve On-Page SEO problems

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Common SEO issues

Starting with an example to understand On-Page SEO problems

Imagine group of kids are playing a game, they are pouring water in a shot glass. The shot glass is already full, no one here is keen to see that water is all over kitchen. Everyone here are keen to look into the shot glass.

So what can be done here. Apart from cleaning the floor with a mop and bucket, wasting so much of water.

Now here we can replace this as Google organic search is pouring out water in shot glass which is already full of adverts like maps, adverts and other info. now you’ve got water all over the kitchen counter, but everyone’s just ignoring it as they’re too busy looking into the shot glass because all the information they need is right there.

Common Mistakes 

There are many website who are still struggling to build the basic SEO techniques. They are the technical, on-page habits that are easily addressable and take very little time to action, but they can make a difference to your overall search ranking.

Here are the most common on-page, technical SEO issues that website owners are experiencing.

1. Title Tag

In the research it is found that most of the Title tags are duplicate, some of them have too much text, some of them are missing them and others don’t provide enough text.

How to fix  the issue

Title tag appear at the top of the HTML <head> area. It is like the title of the chapter of the book. It tells about the page of the book to the people. Title tags are also part of what makes people decide whether to visit your site when it shows up in the search results. The title tag should contain important keywords to help the search engine determine what the page is about. The Length of the Title tag should be a maximum of 70 characters including spaces.

For Example: <title>The Logical Indian</title>

In the google the title tag looks like

Title tag

Points to remember:

Title tag is one of the most important tag of the page. Title tag is the one which briefs the search engines what is the page about.

2. H1 tags

It’s important to know the difference between H1 tags and title tags. The title tag appears in search results, whereas the H1 tag (normally your headline) is what visitors see on the page.

Of the sites analyzed, 20% had multiple H1 tags, 20% were missing H1 tags, and 15% had duplicate information in their title tag and H1.

You should ordinarily only use one H1 tag per web page.

3. Missing Alt tags and Broken Images

Alt tags are a way to accurately describe your images to search engines to make sure they’re indexed properly in image search, and therefore bring some extra traffic to your site. Broken images can cause the same issues as broken links by providing a poor user experience. One way to avoid this is to make sure you’re hosting images within your own media library, not on a third-party image host. 

Images need to be of a good quality, in the correct aspect ration, with good resolution and of a size large enough to be visible across devices.

Free Image resources

a. Google image search – usage rights

When you search for an image, you can filter out the results that are copyrighted. Just click on Search Tools, then Usage Rights and select Labeled for Reuse.

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b. Flickr

Flickr is an awesome resource for photos, and you can use any that are labelled with a Creative Commons licence.

It’s an alternative to full copyright, you just have to make sure you give full credit and link to the Flickr profile of the person who took the photo.

Be careful when you use Flickr Creative Commons, as there are various licences available, for instance some photographers only allow their images to be used for non-commercial purposes.

Points to remember:

Most important of all is how you describe the image in the Alt section (can be known as Alt-tags or Alt-text). Google can’t ‘see’ these images, but it can ‘read’ them and what it reads is what is written in the alt-attribute.

Alt-text should be clear, descriptive, concise and not stuffed with keywords.

4. Low text-to-HTML Ratio

 This means that these sites contain proportionally more back-end HTML code rather than text that people can actually read. According to SEMrush they recommend an acceptable lower limit beginning from 20%.

the checklist of things to help lower the ratio

  • Remove huge white spaces
  • Avoid lots of tabs
  • Resize your images
  • Remove any unnecessary images
  • Keep the size of your page under 300kb
  • Remove any hidden text that is not visible to people

Conclusion

These are the simple techniques which will help to sort out the errors on On-Page Optimization.

Image Credits: Google & Digital Vidya

 

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