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3 Ways How YouTube Video Will Increase Your Sales

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A great YouTube video marketing Strategy can quickly grow your business online and how will you ensure that you are using a right platform or a right approach to showcase your targeted audience your content in a better way.

YouTube

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You can consider YouTube the best video marketing platform in the world where you can share your content to approx 2.5billion people and by that, you can easily drive sales and also increase your sales by just posted a meaningful video which tells about your business in quick time.

So why YouTube?

  • Youtube is the 3rd biggest websites in the world.
  • Billions of videos are watched in a day on YouTube.
  • YouTube is the world’s second biggest search engine.
  • Create simple videos that are engaging too.
  • Focus on searchability and discoverability i.e. keyword research and SEO.
  • Build up an audience on the platform and get them back to your website.

#1 Create a YouTube Video Channel

Videos can add a whole new aspect to your online marketing. we can use video to add depth to our product’s features and stories, tell the history of how the company has come to be, or explain how your product might be used in ways. In a survey, it said that consumers are 64% more likely to purchase a product after watching a product video.When you want to showcase your product or you want to make sure that people really get the best use out of it, it’s time to grab your camera and shoot a video. Before we get too deep into the specifics of video and YouTube marketing, it’s important to understand that you don’t need your video be out of the box or some sci-fi, it should be just a simple one. You don’t need any professional photographer for a video shoot, Having your own YouTube channel will give you yet another way for people to find your products. Upload a banner, and your logo, to make it even more professional.

Tools to Create video

There are many free tools available for you to create and edit videos for the online marketing, even for less than techy users. You can free tools like  Windows Movie Maker, and paid tools like Animoto, VideomakerFX. After shooting a video you can use editing software like Filmora these all are fantastic software to help novice video creators publish stunning, professional videos in minutes, making it easier than ever to create and share eye-catching videos for your business.

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Subscribers

Subscriber helps you get you those critical initial views as soon as you post a video. Subscribers watch more than anyone else. Subscribers are critical to your success on YouTube. Increase subscribers numbers with annotation at the end of videos. Provide your YouTube channel in emails, link to YouTube from your website or any social media profile.

 YouTube Annotations, End screen & Cards

Cards and annotations to uploaded videos inside the YouTube Video Manager.Use these to add text notes, promote a video or playlist, add links an approved website, promote another channel etc. Annotations can be used on desktop-only and annotations is kind of tool that allows you to add clickable links to your videos. Adding end screen to your video can also let your viewer to engaged with your content and website more it can also increase your youtube channel subscibers. An end screen is a mobile-friendly tool makes it easier for viewers to take an action right as the video ends anywhere from 5-20 seconds before it ends, and encourages them to watch more on their device.

#2 Short Videos Work Better

In YouTube video, no one wants a long slog through the entire history of how your store was founded or the every detail of where your product was sourced. YouTube videos under 5 minutes in length get almost 50% of all views. That should be no surprise.On an average the top ten most popular YouTube videos, the shortest was 42 seconds, and the longest was 9 minutes and 15 seconds. The average video length was 4 minutes and 20 seconds. The duration of the average online content video was 4.4 minutes. Basically, it seems like short video still rules the day on YouTube, but that there is a range of lengths. Don’t rush what you have to say, There’s another great reason that you should tell your story slowly. YouTube has recently made a change in its rankings algorithm to favor videos that engage viewers. So videos that are often watched until the very end will be given greater visibility than videos that are abandoned early. Take this as another reminder that the quality of engagement is more important than the number of views. Don’t hold your call to action to the end, especially for longer videos. Consider a clickable annotation that appears in the first few seconds.

Average of Views: Engagements

YouTube: 22.42

Average of Duration (seconds)

YouTube: 870.89

#3 Analytics is the Key that Works

YouTube provides a wealth of data on your video performance on YouTube analytics.  So by  YouTube analytics, you can take full advantage of it. The data is enough for you to know exactly what works and what doesn’t work.Look it through to figure out how to monitor your views over time, discover a breakdown of your sources of traffic, and analyze the demographics of your viewers.

Look it through to figure out how to monitor your views over time, discover a breakdown of your sources of traffic, and analyze the demographics of your viewers.

You can also use tools like Google Analytics and Kissmetrics for your website’s data.

Now you know the perfect recipe to increase sales of your business by youtube video marketing and social media marketing.

Be Consistent With Content Production. Post regular content and then come up with a multi-pronged strategy to engage viewers.Once you decide that it’s worth it, be consistent about posting. Remember, YouTube is a social media channel, that requires a frequency of posting of a video is once a month, or twice a month if you can manage it.

Image Credits: Pixabay

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