Big Data Analytics is all about extracting valuable insights from data. It involves empowering decision makers with analytics that will eradicate gut feel decision-making and enable the Data Driven organization of the future.
In the webinar, Murtaza Nargis Adenwala- Digital Marketing Head, Mahindra Holidays & Resorts shared his view on the key business drivers, insight objectives and guiding principles which ensure the effectiveness of big data.
The Key Takeaways of the webinar were:
1. Understand the market dynamics with respect to competition, need, growth and supply.
2. Identify the root cause of failures and issues in real time.
3. Personalize the customer experience.
4. Personalize communication, products, offers and services.
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