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Improve Your Inbound Marketing Strategy With 9 Simple Tricks

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Chances are that you are already using inbound marketing for driving visitors to your website and to make them aware of your brand. Here are 9 simple tricks that you can use to improve your inbound marketing strategy.

1. Improve The Content On Your Website

Content is an important part of any website. Adding fresh and unique content to your website can do wonders to improve the visibility of your content – more so if the content is useful for your visitors. You can also revisit your old articles and update them to make them more relevant.

Home, about, services / products, and contact are the usual pages on a website. To engage the visitors to your website you should consider adding pages like FAQs, Glossary, Reviews and Testimonials, Meet the Team, etc.

2. Replace Duplicate Content With Your Own Content

While building a new website, many webmasters copy content for product or services pages from other websites in same space. Check for this using tools like copyscape and if any duplicate content is found on your website, replace it with new original copy.

Search engines are very good at detecting duplicate content. So, if duplicate content is found on your website then your site will be ranked lower than the website from which you copied the content in first place.

3. Interview Your Customers

Interview your customers and ask them about their experience with your product. A part of these interviews can also be used as testimonials on your website. These interviews and testimonials do wonders for gaining the trust of your potential customers.

Good testimonials show that your product has real and satisfied customers. With these, your potential customers will see your business as genuine. They may not buy from you at once, but it will create enough trust to make them come back for a purchase or more information.

So email your happy customers for an interview today!

4. Optimize the Image On Your Site

Images are often overlooked as means of getting visibility for your brand. Large websites get a good percentage of inbound traffic from image searches.

To benefit from this, optimize the images on your website. Here is how you can do it,

  • Upload high quality images: High quality images help your customers associate your brand to high quality products.
  • Add captions to your images: They help engage visitors.
  • Add proper alt tags, relevant title and description: It helps in driving search traffic. An alt tag tells the search engine what the image is about and may improve its ranking in image search.
  • Use optimum image dimensions: Not too big and not too small so that the image complements content and  does not overpower it – unless it is a photography website.
5. Offer Suggestions To Users To Browse More Content

There are three important goals that most website owners should have,

  • Keep users on your website for as long as you can.
  • Help them find info that they can use learn more about your brand and trust it.
  • Give them a way to ask questions or make a purchase.

Normally visitors come to a website from search or from a link on another website. In most cases, the visitor reads one page and closes the website to never come back again. Chances are – if you get the visitor to read more than one page on your website some relationship can be formed between your brand and the visitor, and she can come back later to learn more.

How to make this happen?

You can do this by showing relevant articles to read towards the end of all your articles. In case on an ecommerce website – if a customer is looking at your product page – you can show her more product options that are available in same product category.

6. Have Consistent Branding Across Platforms And Communication

To make your inbound marketing more effective you need to get your brand identity fixed. The branding across your websites and social media profiles should be consistent. It makes it easy for your customer to connect with your brand.

7. Cross Promote

This is a no brainer. You want more inbound traffic? You already have fans and followers across your social media profiles. You now want to make sure that your entire community on one platform knows about your presence on other platforms.

For example, on your Facebook page you should at least add links to your website URL and your Twitter account. From time to time, invite your community on one platform to connect with your brand on another platform. For example – you can send a tweet, asking your followers to come visit your website.

8. Convert Your Blogposts Into Slideshare Presentations

You should make a single piece of content work as much as it can. For starters, you can convert your blog posts into PowerPoint presentations and upload them on Slideshare.

Slideshare has a large community of users who love visual content. If your presentations are well designed, many Slideshare users will visit your website to learn more about your brand.

9. Develop A Free Tool

Developing a free tool is a superb inbound marketing technique. Alexa.com offers a free tool to measure website traffic. Millions of users across the world use it. Along with this free tool, it also offers Alexa Pro, a paid product. By offering a free tool it has created a huge brand that gets its users for its paid product.

You always don’t need to develop a costly product. If you are a small business or consultant you can offer a free 15-minute consultation to engage visitors and convert them into customers.

These strategies taken in inbound marketing shifts company’s growth to a new level.

  • inbound-marketing

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