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11 Successful Independence Day Social Media Marketing Campaigns

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Independence Day

India embraced its 70th Independence Day this year. Saffron, White, and Green were the colors splashing all over the Social media in the form of viral videos, pictures etc. However, Brands were trying to spread nostalgic messages to Indians over Social Media. Therefore, they are winning hearts with their campaigns and creatives.

Enjoy the stories created by the brands illustrating patriotism.

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1. Dot Desi’s Independence Day Campaign

About Dot Desi

Dot Desi is the Domain name space for an individual or company of Indian origin around the world. For this reason, it gives you a sense of belongingness for the Desh or culture.

Campaign

Dot Desi ran Campaign #Proud Desi on this Independence Day. However Different people from 15+ countries living differently across the borders were made to sing the National Anthem together. This campaign was conceptualized by White Rivers Digital.

Result

This video reached more than 1.7 million people across the globe.

A National Anthem like never seen before, #ProudDesi

For the first time ever, we Indians living all around the world come together to sing the National Anthem, to celebrate our love and pride towards our country. Even if you are far from your homeland, this video will give you Goosebumps, Bring tears to your eyes, and make you proud of being an Indian. Be a #ProudDesi. Watch it, like it, share it. Tag your #ProudDesi friends across the world. Happy Independence Day. Connected by dot desi.

โพสต์โดย Dotdesi บน 11 สิงหาคม 2016

2.) MTR Foods Independence Day Campaign

About MTR

MTR Foods is a Bangalore based Food product company which manufactures packaged food and breakfast mixes.

Campaign

MTR Foods on this Independence day spread a beautiful message “Why divide when you can share” via a video showcasing two roommates and their breakfast dilemma.

Result

Video reached over 1 million people

The Breakfast Dilemma

Watch two roommates solve a breakfast dilemma and discover something bigger.#IndependenceDayIndia #MTRIndiaKaBreakfast

โพสต์โดย MTR Foods บน 11 สิงหาคม 2017

3.) Hero MotoCorp Independence Day Campaign

About Hero MotoCorp

Hero MotoCorp is a Delhi based company that manufactures motorcycles and scooters. However, it is the largest two-wheeler manufacturing company in the world.

Campaign

Hero MotoCorp on the occasion of Independence Day extended their last year’s campaign #HeroSalutes. Moreover, the video showcases the Heroes are who fight for the country have loving and caring families who strongly support them at each step of life.

Result

Video gathered more than 6.2 million views on its YouTube page and 31 million views on Facebook.

#HeroSalutes the heroes behind the heroes

Behind every soldier, lies the unconditional love and unwavering support of an even stronger family. #HeroSalutes the heroes behind the heroes.

โพสต์โดย Hero MotoCorp บน 11 สิงหาคม 2017

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4.) TLC India Independence Day Campaign

About TLC India

TLC India is an Indian television channel launched in 2004. However, it is the first international channel under “Discovery Travel and living” name. As a matter of fact, its previous name was Discovery Travel and Living.

Campaign

The travel and lifestyle channel promote a message on Independence Day by running a campaign #FreedomIs. They deliver a message that a Freedom is a free will. Moreover, the country will achieve its Independence when women will be free from all boundaries created by us. In fact, it summarises the message by showing women from different walks of life-fighting for their freedom in different phases of life. It was conceptualized by The glitch. This campaign was experimented with live story feature and also through Terribly tiny tale format.

Result

This Campaign gathered 366 K views on Facebook.

TLC – #FreedomIs – Independence Day

#FreedomIs when she is just she. Our nation is as free as her.Here's to all the women who are winning their independence every day! #HappyIndependenceDay

โพสต์โดย TLC India Official บน 14 สิงหาคม 2016

5.) Bajaj Avengers Independence Day Campaign

About Bajaj Avengers

Bajaj Avengers is manufactured by Bajaj Auto India. However, it is a cruiser style motorcycle. It draws its styling from Kawasaki.

Campaign

This Independence Day, Bajaj Avengers launched a campaign #RideYourIndependence which demonstrates liberty given to women. The video shows a powerful message with a woman driving Bajaj Avengers, wearing Shorts, going through risky areas at night and doing whatever she wants. The video ends with a message by Mahatma Gandhi “The day woman can walk freely on the roads at night, that day we can say India has achieved Independence”

Result

The video got over 7.2 million views on YouTube and 5.7 million views on Facebook.

#RideYourIndependence

The day a woman can walk freely on the roads at night, that day we can say that India has achieved independence – Mahatma Gandhi #RideYourIndependence #FeelLikeGod

โพสต์โดย Avenger United บน 10 สิงหาคม 2017

6.) Micromax India Independence Day Campaign

About Micromax

Micromax is a consumer electronics company with its headquarters in Gurgaon(Haryana). Initially, the company was into IT software industry but later on entered into mobile handset industry. It was founded in 2000.

Campaign

Micromax India on this Independence Day launched a campaign “SaveTheTiranga”. Moreover, it showcased a video depicting how rudely children are treated while crafting hand-made Indian flag and sold by them. Furthermore, after showing off the Indian flag being decorated in their cars and homes, the flag is insulted by throwing it anywhere. The brand urges the viewers to download Tiranga App by Micromax and to wave the flag.

Result

This video got over 704,505 views on YouTube and 3,432,711 views on Facebook.

Save The Tiranga

Each year on Independence Day, we proudly raise our National Flag-only to leave it in the dust next morning.Now it’s time to show your respect. Download the Tiranga App by Micromax and wave the Tricolour digitally. https://goo.gl/fhX9FV #SaveTheTiranga

โพสต์โดย Micromax India บน 10 สิงหาคม 2017

7.) Wonder Cement Limited Independence Day Campaign

About Wonder Cement

Wonder Cement is RK group in marble industry. The company’s plant is Tehsil-Nimbahera, District Chittorgarh, Rajasthan. However, it has a capacity to produce 6.75 million tons of cement per annum.

Campaign

Wonder Cement on this Independence day created an attractive Gift bringing out Tricolours. Moreover, the company launched the campaign to salute the nation.

Result

As a matter of fact, it got over 1.4 K likes on Facebook.

Wonder Cement salutes the nation on our #IndependenceDay, and like our nation, we aspire to build a strong foundation for the generations to come.

โพสต์โดย Wonder Cement Ltd บน 14 สิงหาคม 2016

8.) Truebill

About Truebill

Truebill is the easiest way to manage bills and even cancel bills with a single click.

Campaign

On the occasion of Independence Day, Truebill has thrown light and appreciated the taxi drivers, rickshaw pullers, vendors, firemen, police officer, security etc who selflessly do the job ensuring our safety. 

Truebill’s team went out on the streets of Delhi, Mumbai, and Bangalore to capture a video as a token of appreciation. Moreover, this video featured fearless men and women on the roads who are responsible to make our lives smooth. Additionally, it has a background music of recreated India’s National Anthem. They took a footage of around 6 hours and edited it to 1.44 minutes of video. As a result, the video spreads humanity, patriotism, and love towards its nation.

Result

This video got 981K views on Facebook.

9.) United Colors of Benetton

About United Colors of Benetton

United Colors of Benetton is a Global Fashion brand was founded Luciano Benetton in 1965. It is headquartered in Ponzano Veneto, Italy. It has over 5,000 stores located in Main international markets.

Campaign

On this Independence day, UCB spreads the message “Humanity is the biggest religion” via a short film. However, the short film is based on a true story focusing a day in the life of an old man from Lucknow. As a matter of fact, this old man being a Muslim gave away one part of his house to an abandoned old Hindu temple. He has crossed all the borders of religion, saying it all that “we are one” in one give away.

Result

This video got more than 3.8 million views on Facebook.

#UnitedByFaith – Story of an unsung hero who united the village

Based on a true story, this short film follows a day in the life of an old man from Lucknow, India. This Independence Day, allow this heartwarming story to serve as a timely reminder of the fact that humanity is the biggest religion of them all. Today, and for all days to come, may we be #UnitedByFaith

โพสต์โดย UNITED COLORS OF BENETTON บน 13 สิงหาคม 2017

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10.) Kotak Mahindra

About Kotak Mahindra

Kotak Mahinda is an Indian Private Sector Bank. It was founded in 1985 and in February 2003, RBI gave the license to Kotak Mahindra Finance Ltd, the group’s flagship company to carry on banking business.

Campaign

On this Independence day, Kotak Mahindra launches a campaign featuring Gaurav Kapoor saying “Thank You” to the Heroes. In fact, asking you to buy the special #ThankYouFauji physical Debit worth Rs. 299 at Rs. 99 for the first year and they also pledge to donate the entire amount to support the education of soldier’s children. It also asked viewers to send their messages on www.thankyoufauji.com

Result

It gathered 583 K views on Facebook.

Gaurav Kapur says Thank You Fauji

On completion of the 70th year of Independence, join Gaurav Kapur in saying thank you to our real heroes!Get your special #ThankYouFauji physical debit card worth Rs.299* at Rs.99* for the first year and we pledge the entire amount towards supporting the education of our soldier’s children.Send your messages to the armed forces – www.thankyoufauji.com

โพสต์โดย Kotak Mahindra Bank Ltd. บน 10 สิงหาคม 2017

11.) ID Fresh Foods

About ID Fresh Foods

ID Fresh Foods was started in 2006 in Thippasandra Market in Bangalore selling idly and Dosa Batter. Now they have grown to tenfold and moved to a new Office in upscale Whitefield. One thing that hasn’t changed till now is the food they make which is simple, hygienic, natural and traditional.

Campaign

ID Fresh Foods released an Independence Day campaign to spread awareness about the plight of army Martyr’s families facing financial issues for their education. ID Fresh foods showcased a video in which a soldier’s son spirited and good-hearted, whose education dreams face a challenge in his life’s journey due to lack of funds. Moreover, the video encourages viewers to #iDPledge and support such families: www.iDPledge.in

Result

The video got over 3.2 million views on Facebook.

#iDPledge – iD Independence Day

Some sacrifices remain silent, like the ones who make them. Take the #iDPledge today and help secure their future: www.iDPledge.in

โพสต์โดย IDFresh บน 10 สิงหาคม 2017

Source: https://www.socialsamosa.com/2017/08/independence-day-campaigns-2017/

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