“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.”
Adhish Kumar Mohanty is a B.Tech (Electronics) & MBA (Marketing). He started his career as a programmer for a manufacturing industry (ABB & Siemens Drive System) and worked with the installation with various companies for about 2 years.
Hobbies are apt to run away with us, you know; it doesn’t do to be run away with. Adhish decided to join a B-School to understand the behaviours (In this context – Consumer Behaviour) in a better way (Started few local business in the past – never branded).
With the present market scenarios understand that marketing without technology is like you have a billion dollar in the middle of Pacific Ocean & you don’t know the route to the seashore.
Digital Vidya’s Certified Digital Marketing Master (CDMM) course powered for learning overall digital marketing and now continuing my professional career as Business Consulting – ERP & HCM Applications with Oracle Malaysia Sdn Bhd, Malaysia.
Which course of Digital Vidya you participate in? How did it help you acquire new skills related to digital marketing?
Adhish: Enrolled with the Certified Digital Marketing Master (CDMM) Course. The course covers the 6 essential verticals of Digital marketing.
It helped me to groom the professional skills associated with digital marketing with the best individuals in the industry to narrate the skillset by mean of online sessions. The overall understanding level improved & it contributes a lot in the present working environment.
Why did you choose Digital Vidya’s course?
Adhish:
Digital Vidya empowered a good number of working & professional individuals to understand the digital marketing in a better way & it’s already a well-known brand in the Digital Marketing arena.
The team led by Pradeep is wonderful that possess the best industry exposure & knowledge vital for understanding the digital marketing in a fun way. The schedule & the curriculum designed is very structured with assignments which add the value.
How has the course contributed in your career growth including new job opportunities?
Adhish: As already narrated the individual taking up the various modules are well-known Industry experts who helped to make us understand the complete life cycle of digital marketing & the future pathway.
In addition, provided structured – up to date study material, recordings, and practical tasks which covered the extra mile.
Why do you think it’s important to learn Digital Marketing today?
Adhish: By the Global Digital Snapshot Jan 2016 – Total Global population, including children’s is about 7.395 Billion & the internet users are about 3.419 Billion. Imagine the purchasing power of the huge population & by the stats still need to reach roughly 4 Billion people via internet & it itself justify why we need to be digitally sound to be in the competition to sustain socially & professionally.
Share about the benefits you can foresee about building a career in Digital Marketing industry.
Adhish: Companies understand the necessity of the business to be online (Subject to any vertical in the industry).
The job opportunities and demand for Digital Marketing professionals are more than the availability, so good for young professional.
Freelancing opportunities can add additional income option.
How do you stay updated on the latest trends in Digital Marketing? Which are the Digital Marketing resources (i.e. blogs/websites/apps) you visit regularly?
Adhish: Connected with few digital marketing professional in the various medium where we share all the new updates in the digital arena.
Few of the blogs I personally follow: Avinash Kaushik (Google Analytics), The Moz (SEO), access to a lot of resources including eBooks and whitepapers for the content strategy.
Which are your favorite 3 digital media channels (e.g. Twitter, Google etc) and why?
Adhish: To my understanding in the day to day interaction we all are surrounded by digital activities, starting from your Email in the morning to social media in the night we are gain knowledge from various means.
Google plays a vital role as it’s an immense source of knowledge & the recent optimization by google to show better & relevant search to the reader improve the credentials.
Share the names of 3 people you respect when it comes to Digital Marketing.
Adhish:
- Avinash Kaushik – (Web Analytics)
- Michael Stelzner – (Social Media)
- Brian Clark – (Content marketing)
Very thankful to Pradeep to access the knowledge to thousands of professionals with ease & determination.
What is your advice to newbies who want to build career in digital marketing?
Adhish: Today the market is driven my technology. As an old saying that the engine of any company is the sale & marketing but to my understanding it’s already replaced by Digital Marketing (Lead Nurture is a part).
Learn things and try implementing as a company prefer candidates with practical exposure. Stay tuned & updated, follow Digital Marketing blogs and learn avenues of Digital Marketing for good Career prospects.
What are the challenges a person is likely to face when s/he enters into Digital Marketing industry? How can s/he overcome those?
Adhish: No such challenge to enter the Digital marketing industry. It is a myth that someone needs to be from a technical background to understand digital marketing. The only prerequisite to my understanding is the affinity to learn the present trend.
For someone who’s looking at full time or part time job or an internship in Digital Marketing, what approach would you advice?
Adhish: I will recommend to enroll with some institutions to understand the basics of DM. Start relating your job with the digital stuff & can enter into the profile with proper expertise.
Digital media especially Social media channels such as Facebook can eat up a lot of your productive time if not used wisely. Do you agree? What all can one do to efficiently leverage these channels for personal growth?
Adhish: Yes, it is highly essential to plan & optimize the activity with the proper use of tools for social media. Facebook can be very productive for the business if used wisely. A lot of tools are available in the market which can be very helpful in the optimization of activity & improve the productivity.
If you were given a chance to rebuild your career, what changes you would have made to have even better growth and fulfillment?
Adhish: I have already taken the right decision by completing the CDMM course. It helps me to understand the activities in a better & structured way.
How do you see Digital Media evolving in future?
Adhish: All the companies understand the impact & importance of technology in the business. Digital Marketing is already integral part of the business meetings. Promising future for individual with digital marketing experience.
Would you like to share few words about the work we are doing at Digital Vidya in educating others about Digital Marketing?
Adhish:
Digital Vidya is one of the best organisation adding value.The team led by Pradeep is wonderful that possess the best industry exposure & knowledge vital for understanding the digital marketing in a fun way. The schedule & the curriculum designed is very structured with assignments which add the value. Highly recommend to join!!
Are you inspired by the opportunity of Digital Marketing? Start your journey by attending our upcoming orientation session on Digital Marketing for Career & Business Growth. It’s online and Free :).
