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An Interview with Chirag Khushalani, an MBA who turned Digital Marketer

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ChiragChirag Khushalani is an MBA from IBS Mumbai, who is currently working as a Digital Marketer with Oyster Living from past 1 year.

Importance of Digital Marketing

Digital Marketing has helped Chirag to stand one step ahead from other marketers as he possesses knowledge of both offline and online marketing. 

Which course of Digital Vidya you participated in? How did it help you acquire new skills related to digital marketing?

Chirag:  I participated in Certified Digital Marketing Master (CDMM) Course offered by Digital Vidya in 2016. CDMM course helped me to get digital marketing profile in my company as they were in need of a Digital Marketer .

I shared that I am pursuing a Digital Marketing Course from Digital Vidya which is one of the best institutes in India. I gained more technical knowledge related to digital marketing and its terminologies which helped me to handle Digital Marketing Agencies on board.

Why did you choose Digital Vidya’s course?

Chirag: Digital Vidya is one of the best institutes in terms of learning Digital Marketing. I went through its curriculum and course module which was very much in-depth. related to digital marketing. Digital Vidya also helps us to get VSkills certificate which is recognized by Govt. of India.

How has the course contributed in your career growth including new job opportunities?

Chirag:  CDMM course has contributed lots in terms of gaining knowledge of digital world as well as it made me noticeable personality in digital marketing field.

Digital Marketing Course by Digital Vidya

Free Digital Marketing Webinar

Date: 13th Dec, 2017 (Wed)
Time: 3 PM to 4:30 PM (IST/GMT +5:30)

Why do you think it’s important to learn Digital Marketing today?

Chirag: Thanks to new technology and smart phone world, Digital Marketing has done a tremendous job by bringing whole world in our hands. We can reach millions of people around the world by just sitting on one place.

Share about the benefits you can foresee about building a career in Digital Marketing industry.

Chirag: You can become a freelancer, working from home as a part-time job. Digital Marketing profile is very demanding nowadays so, you can get many opportunities. As an entrepreneur, you can increase your online presence by digital marketing techniques.

How do you stay updated on the latest trends in Digital Marketing? Which are the Digital Marketing resources (i.e. blogs/websites/apps) you visit regularly?

Chirag: I follow certain pages on Facebook like Social Samosa, Mad Over Marketing etc. I have joined a couple of groups of Digital Marketers on Facebook from where I get the latest updates of Digital Marketing. I have even subscribed to the regular newsletter from Digital Vidya where they share latest news and Digital Marketing updates.

Which are your favorite 3 digital media channels (e.g. Twitter, Google etc) and why?

Chirag:  

  1. YouTube: There are some amazing series which inspires me and updates me with latest You can spend hours of time on YouTube and I bet you will not feel bored.
  2. Facebook: One of the top social media platform where you can spend your maximum time and get latest updates from your friends. Facebook can evenly provide you latest updates of your favorite field.
  3. Pinterest: This is the new channel which I follow most after Facebook and Instagram. You can select your topics and you will see pins according that. Pinterest is also helpful to keep updates on your topics.

Which are your 3 favorite Digital Marketing Tools?

Chirag:  

  1. Fanpage karma: It gives competitors analysis on Facebook for your pages.
  2. MailChimp: Best tool for Email marketing
  3. Moz: used for SEO of your Website.

Share the names of 3 people you respect when it comes to Digital Marketing.

Chirag:  

  1. Pradeep Chopra: CEO of Digital Vidya
  2. Deepak Kanakaraju: Known for his blogs on Digital Marketing 
  3. Nithyanandan Ramakrishna(Neil): He is trending today in terms of providing updates on Digital Marketing, particularly Email Marketing.

What is your advice to newbies who want to build career in Digital Marketing?

Chirag:  Be clear in terms of Digital Marketing, ask your question frequently to an expert to get clear idea. Theory part will give you knowledge but it equally important to do practical. Facebook and Google advertisement needs handful of practice. Stay updated with latest trends. Don’t just rely on Facebook and google there are some other amazing channel which can be useful too.

What are the challenges a person is likely to face when s/he enters into Digital Marketing industry? How can s/he overcome those?

Chirag:  Practice and more practice is only the thing which can make you a good digital marketer. Learning theory but not implementing it is a big loss on digital marketing.

Digital Marketing Course by Digital Vidya

Free Digital Marketing Webinar

Date: 13th Dec, 2017 (Wed)
Time: 3 PM to 4:30 PM (IST/GMT +5:30)

For someone who’s looking at full time or part time job or an internship in Digital Marketing, what approach would you advice?

Chirag: One should apply for a course related to Digital Marketing.

I strongly recommend to go for CDMM course of Digital Vidya. Get certified from Google, Facebook and VSkills to strengthen your CV.

Digital media especially Social media channels such as Facebook can eat up a lot of your productive time if not used wisely. Do you agree? What all can one do to efficiently leverage these channels for personal growth?

Chirag: It depends on person to person how wisely he/she handles the social media channels. Facebook is best amongst all social media channels but we should also explore other channels like Pinterest, Google+, Flickr etc.

If you were given a chance to rebuild your career, what changes you would have made to have even better growth and fulfillment?

Chirag: I will focus more on digital marketing as it is the future of marketing in world. Traditional marketing and digital marketing skills will play a crucial role in future. I would try to gain more knowledge on both the channels.

How do you see Digital Media evolving in future?

Chirag:  I have no words for this, as digital marketing is going on pace which is unbelievable and I think it will change marketing how people look at it now.

Would you like to share few words about the work we are doing at Digital Vidya in educating others about Digital Marketing?

Chirag:  

Digital Vidya is doing very good job by training the students with latest technology and providing useful tools to its student. Digital Vidya has an upper hand compared to its competitors as they have a unique style of teaching, they are associated with Govt. of India which helps its students. 3 Cheers to digital Vidya!!! Long way ahead.

Are you inspired by the opportunity of Digital Marketing? Start your journey by attending our upcoming orientation session on Digital Marketing for Career & Business Growth. It’s online and Free :). 

[Sr. Associate - Content Marketing] A content passionate, Jasleen handles the content writing and marketing activities. Additionally, she leads Digital Marketing Internship Programme. Her deep passion and enthusiasm for writing guided her towards being the Associate Editor in English for her college magazine. Only deep passion and zeal can guide a person towards a professional writing career. Apparently, Jasleen is one of those persons. She is in the content writing and marketing fraternity for 5 years now. A top-notch individual, she is proficient in writing content for multiple requirements including blogs, articles, books, brochures and social media. She embraces practical knowledge of WordPress CMS. Besides this, she is also highly engaging in Social Media Marketing activities.
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