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Interview with Surjajyoti Modak, an MBA who Started his Career in Digital Marketing

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Surjajyoti Modak is an MBA Professional having an experience of 3+years combining FMCG and Education industry. He strongly advocates that Digital Vidya’s CDMM program did transform his way of thinking towards conventional marketing, the entire program was very interactive and engaging experience.

Again many thanks to Digital Vidya for realizing his passion for Digital Marketing and recruiting him as the Asst. Manager – Corporate Strategy where the general ideology behind the Corporate Strategy is Digital Marketing.

Which course of Digital Vidya did you participate in? How did it help you acquire new skills related to Digital Marketing?

Surjajyoti: I participated in the Certified Digital Marketing Master (CDMM) Course.  I should give a huge credit to the design of the entire program and a big shout out to V 2.0 with all the tasks, to-do lists, specialized sessions, experts plug-ins carved to apply all the Digital Marketing tools the learning seemed to be a piece of cake, the entire journey of the program was very engaging and supporting, also with an assigned coordinator throughout my course module to help me with my tasks and queries, learning seemed pretty easy.

Why did you choose Digital Vidya’s course?

Surjajyoti: After researching other institutes I found digital Vidya more promising, easy to connect and genuine items of their demo webinar sessions compared to other institutes.

How has the course contributed in your career growth including new job opportunities?

Surjajyoti: 

I had made up my mind to shift my career vertical in Digital Marketing from conventional marketing, Digital Vidya had a major role in making me realize that, and as Digital Marketing has already reshaped the business landscape we are in very good time , place and opportunity for Digital Marketing Industry to flourish.

Digital Marketing Course by Digital Vidya

Free Digital Marketing Webinar

Date: 16th Dec, 2017 (Sat)
Time: 11 AM to 12:30 PM (IST/GMT +5:30)

Why do you think it’s important to learn Digital Marketing today?

Surjajyoti: In my opinion, following are the reasons to learn Digital Marketing: 

  1. Get ahead of your competitors
  2. Go beyond the boundaries
  3. Build a Business reputation
  4. Encourage engagement through Digital Media

Share about the benefits you can foresee about building a career in Digital Marketing industry.

Surjajyoti: Here are a few points to further illustrate the benefits of a Digital Marketing career:

  • High Demand – Since digital marketing is a growing industry, there’s a high demand for experts in the field. And the trend is expected to continue. In fact, a recent report by The Drum found that the demand exceeds the supply of digital marketers in 2017. In other words, there aren’t enough digital marketers to meet the current industry demand. So now would be the right time to jump into the field. 
  • Decent Compensation – According to PayScale, the median salary of Digital Marketing Managers in India is about Rs.4.1 lakhs per annum. Glassdoor reports that the national average for Digital Marketing Manager salaries is about 6.8 lakhs per annum. These numbers suggest that you can earn a decent salary from a career in digital marketing.

You can further advance your career and improve your chances of earning a higher salary by getting certified as a Digital Marketer. There are plenty of online courses that will teach you advanced digital marketing and provide you with industry-recognized certifications.

How do you stay updated on the latest trends in Digital Marketing? Which are the Digital Marketing resources (i.e. blogs/websites/apps) you visit regularly?

Surjajyoti: I keep myself updated by accessing few platforms such as Quora, Stumbleupon, HubSpot. 

Which are your favourite 3 digital media channels (e.g. Twitter, Google etc) and why?

Surjajyoti: 

  • LinkedIn – A medium to build strong professional network 
  • SEMRush – very effective tool for competitor analysis
  • Google Analytics – Ultimate platform for Data Analysis

Which are your 3 favourite Digital Marketing tools?

Surjajyoti: My 3 favourites are:

  • SEMRush
  • Screamingfrog
  • Google Analytics

Share the names of 3 people you respect when it comes to Digital Marketing.

Surjajyoti: Avinash Kaushik, Pradeep Chopra, Neil Patel

What is your advice to newbies who want to build career in digital marketing?

Surjajyoti: There is a great demand for Digital Marketing in India and there would be tremendous growth in the future.

The future of Digital Marketing would tremendous in the coming year as the no. Of people are going digital in these days. It is the best source for the company to reach out to the numerous customer in cost effective way so these companies are investing a lot in digital marketing to do the promotion of the product.

The digital marketing has become mandatory for the company which is operating in the existing market that’s why the companies will have hire employees to do the function of digital marketing will lead to good demand of the digital marketing in the coming year.

So, the people who are planning to go into the digital marketing they will have less competition in this field because not everyone aware about the courses of digital marketing and no all the colleges offer the course of digital marketing.  It is a great opportunity for those who are looking forward to make their in digital marketing and the demand of digital marketing would tremendous in the future.  

Digital Marketing Course by Digital Vidya

Free Digital Marketing Webinar

Date: 16th Dec, 2017 (Sat)
Time: 11 AM to 12:30 PM (IST/GMT +5:30)

For someone who’s looking at full time or part time job or an internship in Digital Marketing, what approach would you advice?

Surjajyoti: Well, half job is already done if you have taken up the initiative to enter Digital Marketing industry, the rest is how effectively you can implement your learnings and gain experience and exposure. Never fear to take initiative, trust your gut above all believe in yourself.

Digital media especially Social media channels such as Facebook can eat up a lot of your productive time if not used wisely. Do you agree? What all can one do to efficiently leverage these channels for personal growth?

Surjajyoti: It’s true social media takes up our productive time if not used properly. You can do so much more and the power of social. Media is something to get very serious about., here are some of the best practices to utilize the power of social media.

  • Find the Right Groups

Facebook and LinkedIn both offer great opportunities to join groups focused on specific topics or industries. If you can find groups that line up with your area of expertise, then you’ll be able to share that experience and build authority around your personal brand.

  • Keep the Image Consistent

Across all of your social profiles, you have to maintain a certain consistency with your brand. When people want to learn more about you, they may search for you on a number of social outlets. Presenting yourself in a consistent manner helps you control their perception of your personal brand. You can damage an otherwise impeccable reputation if one of your profiles shows up with content or images that don’t represent you well.

  • Engage Regularly

Building a brand takes a lot of effort, and it should be treated like a job. Every day, you should be sharing and producing content. Adjust the frequency and types of content based on the audience presence.

  • Diversify Your Content

I recommend crafting a communications strategy for your personal brand that includes an editorial calendar and a diverse content plan so that you won’t resort to publishing the same types of articles every single day.  Be sure to include images, videos, articles, and even questions. I see a lot more reciprocal engagement when I change up the type of content that I post daily

  • Study Influencers

Connecting with and even collaborating with influencers is a smart way to build your personal brand and get yourself seen, but it takes time. You have to develop a relationship with influencers before they’ll want to work with you.

How do you see Digital Media evolving in future?

Surjajyoti: If I take a stock of digital marketing as a profession, it started picking up around a decade ago, and is probably at its highest point right now. How the role of a digital marketer will look like in ten years from now is anybody’s guess but I am very certain of at least one thing – it will be very different from how it looks today. It would certainly not involve fretting over reconciling numbers, having to deal with incomplete user personas, and treatment of channels in storeroom.

Would you like to share few words about the work we are doing at Digital Vidya in educating others about Digital Marketing?

Surjajyoti: 

My entire 6 months Digital Marketing experience with Digital Vidya was hugely transforming and really impressive, with the quality of expert team and effortless access to modules and study guides is of high integrity and result oriented. They are reliable, efficient, professional and truthful. I wish Digital Vidya all the best in their endeavours”. 

Are you inspired by the opportunity of Digital Marketing? Start your journey by attending our upcoming orientation session on Digital Marketing for Career & Business Growth. It’s online and Free :). 

[Sr. Associate - Content Marketing] A content passionate, Jasleen handles the content writing and marketing activities. Additionally, she leads Digital Marketing Internship Programme. Her deep passion and enthusiasm for writing guided her towards being the Associate Editor in English for her college magazine. Only deep passion and zeal can guide a person towards a professional writing career. Apparently, Jasleen is one of those persons. She is in the content writing and marketing fraternity for 5 years now. A top-notch individual, she is proficient in writing content for multiple requirements including blogs, articles, books, brochures and social media. She embraces practical knowledge of WordPress CMS. Besides this, she is also highly engaging in Social Media Marketing activities.
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