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Interview with Faiz Akhtar, a Graphics Designer turned Freelancer – Social Media Marketing

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Faiz Akhtar has done B.E. (Computer Science) from Bhopal Institute of Technology and Science, Bhopal. After that, he did PG Diploma in System Software Development (DSSD) from ACTS, CDAC PUNE. Faiz realized programming was not his cup of tea, after working as a Graphics Designer for 3 years accidentally got to know about Digital Marketing and after exploring and learning about it he felt the power of the Digital Media.

Digital Marketing means a lot in my career and life, one foremost thing is that Faiz is passionate about it. It gives him the quest for learning more.

Which course of Digital Vidya did you participate in? How did it help you acquire new skills related to Digital Marketing?

Faiz Akhtar: I participated in the Certified Digital Marketing Master (CDMM) Course. I was completely newbie in this field. I was skeptical about my learning that would I be able to understand digital marketing at time of joining this course? but after attending starting sessions I realized that everything was so easy to understand. It provided me basic concepts of digital marketing as well as strategies and ideas to leverage it further. I have learned a lot and enjoyed as well from this course.

Why did you choose Digital Vidya’s course?

Faiz Akhtar: As everyone explores before joining any course, I too explored a lot about the Digital Marketing institutes.

While searching on Google, I landed upon one of the blogs, that recommended Digital Vidya most. After that Digital Vidya was on top of my mind, I enquired about no. of institutes and out of them, only Digital Vidya assisted me very well. I got instant replies to my queries. I liked their course content, their lifetime access to course, their 100% placement assistance. Eventually, I joined Digital Vidya and glad to had made a right decision. 

How has the course contributed in your career growth including new job opportunities?

Faiz Akhtar: It has given me a new direction in my career where I can think to take my career to next level. As far as job opportunities are concerned, I got full assistance in placement and I got my first digital marketing job through this course. 

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Why do you think it’s important to learn Digital Marketing today?

Faiz Akhtar: Everything is going digital these days, people like to search on the internet before buying any product.They spend a lot of time on the internet. By traditional marketing, everyone has to see an ad on television whether he/she is interested or not, everyone has to read an ad on pamphlet/brochure or on hoarding regardless their interest. In this way, we are pushing everyone to see our ad but in digital marketing, we can target audience based on demographics, geographic location, interest & behavior etc. So, it is important to learn digital marketing either for your career or your business need. 

Share about the benefits you can foresee about building a career in Digital Marketing industry.

Faiz Akhtar: There are ample benefits in building a career in digital marketing because it is a  very vast field so no one has to stick to only one sector, it is up to you and your interest where you want to go. You can build your career as a digital marketing executive in which you have to look after every bit of digital marketing according to project’s need. If you don’t  want to take it as a whole, you can go for social media marketing, SEO Analyst, PPC Analyst, e-mail marketing. You can make your career as a freelancer or an entrepreneur. 

How do you stay updated on the latest trends in Digital Marketing? Which are the Digital Marketing resources (i.e. blogs/websites/apps) you visit regularly?

Faiz Akhtar: Following are the resources that I visit to stay updated on the latest trends in Digital Marketing:

  1. Mashable & Social Samosa for Social Media
  2. Moz blog for SEO
  3. HubSpot
  4. Search Engine Land
  5. BuzzSumo
  6. Right Relevance
  7. Search Engine Journal

Which are your favourite 3 digital media channels (e.g. Twitter, Google etc) and why?

Faiz Akhtar: 

  1. Facebook: It has billions of audience of all age group.Most of the audience is active on Facebook. It provides comprehensive targeting options, insights & report. You can start advertising on Facebook at a cheap cost.
  2. Google: It is the top most popular search engine. It plays an important role in digital marketing. SEO, SEM, Web Analytics and many more tools completely rely on Google.
  3. YouTube: It is the second popular search engine as well as content consumption channel.

Which are your 3 favourite Digital Marketing tools?

Faiz Akhtar: Google Analytics, Google Adwords, Buffer. There are other as well but I haven’t used them. 

Share the names of 3 people you respect when it comes to Digital Marketing.

Faiz Akhtar: Pradeep Chopra, Kapil Nakra & Nithyanandan Ramakrishna. 

What is your advice to newbies who want to build career in digital marketing?

Faiz Akhtar: Digital Marketing is a fast growing field now and in coming years as well. To be in digital marketing, one has to be creative, there should be good communication skills (written & verbal). It is a dynamic field so you must be always ready to learn new things. Apart from these, you have to be passionate about digital media so you will be passionate about Digital Marketing.

Digital Marketing Course by Digital Vidya

Free Digital Marketing Webinar

Date: 22nd Nov, 2017 (Wed)
Time: 3 PM to 4:30 PM (IST/GMT +5:30)

What are the challenges a person is likely to face when s/he enters into Digital Marketing industry? How can s/he overcome those?

Faiz Akhtar: It always takes time to be comfortable when you are new in any industry. There should be some hands-on experience before getting into your first job. Theoretical knowledge is important to have but eventually, you have to implement all these theoretical concepts. When you will have some experience, you will automatically get confidence.You can go for a part-time internship or freelancing work to be hands-on during the course.

For someone who’s looking at full time or part time job or an internship in Digital Marketing, what approach would you advice?

Faiz Akhtar: There are some resources for applying  job & internship:

  • For Jobs: You can check LinkedIn, TimesJob, Shine, Naukri.com, Monster etc. but before that your resume should have some of your achievements like links of your online work, insights of your projects that you have worked on etc. 
  • For Internship: You can check Internshala. The number of part-time/full-time internships are available there. 

Digital media especially Social media channels such as Facebook can eat up a lot of your productive time if not used wisely. Do you agree? What all can one do to efficiently leverage these channels for personal growth?

Faiz Akhtar: Yes, I agree. Although I don’t get active so much on Facebook means I don’t post images/content often but I visit it on a regular basis just to see what is trending, what others are posting? I too have experienced sometimes it eats a lot of time in browsing Facebook. We can leverage these channels (Facebook, LinkedIn,  Twitter etc.) for our personal growth. Like we can follow industry influencers or other professionals, can post your own articles for your personal branding. Follow industry-related groups/pages to stay updated or for the sake of getting a job.

If you were given a chance to rebuild your career, what changes you would have made to have even better growth and fulfillment?

Faiz Akhtar: 

I wish had I got to know about Digital Marketing earlier, I would have joined Digital Vidya just after my graduation. So my 3-4 years would not have wasted.

How do you see Digital Media evolving in future?

Faiz Akhtar: It is a booming industry, it is already evolving and will evolve in future as well. Massive no. of jobs will be available in digital marketing. I had read in article in times of india, digital marketing is one of the top most paid industry now and I am sure will remain in future as well. Internet users are increasing every year in India, number of smartphone users has already surpassed desktop/laptop users in India. As there is no qualification criteria i.e. one must not to be graduate to be part of this industry, immense no of people will be entering in digital marketing.

Would you like to share few words about the work we are doing at Digital Vidya in educating others about Digital Marketing?

Faiz Akhtar: 

I had a great experince at Digital Vidya. Everyone associated with the training was very supportive. Course content is well-prepared and can easily be understood by a person who doesn’t know anything about Digital Marketing. You guys provide lifetime access to the content which is phenomenal. Digital Vidya is doing a commendable job!

Are you inspired by the opportunity of Digital Marketing? Start your journey by attending our upcoming orientation session on Digital Marketing for Career & Business Growth. It’s online and Free :). 

[Sr. Associate - Content Marketing] A content passionate, Jasleen handles the content writing and marketing activities. Additionally, she leads Digital Marketing Internship Programme. Her deep passion and enthusiasm for writing guided her towards being the Associate Editor in English for her college magazine. Only deep passion and zeal can guide a person towards a professional writing career. Apparently, Jasleen is one of those persons. She is in the content writing and marketing fraternity for 5 years now. A top-notch individual, she is proficient in writing content for multiple requirements including blogs, articles, books, brochures and social media. She embraces practical knowledge of WordPress CMS. Besides this, she is also highly engaging in Social Media Marketing activities.
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