8th Anniversary Digital Marketing Scholarship Test Participate & Win!

Digital Marketing Blog

Digital Marketing Case Studies, WhyTos, HowTos, Interviews, News, Events, Jobs and more...

Is Twitter Advertising Really Valuable for Marketers?

    -  

Rate this post

Twitter has been quite aggressive in the past few months to prove that it is worth the valuation it has got in the recent times. Its valuation has soared to $8 billion recently which has made it many a critic’s target as it is still to come with any profitable business. According to an article published in Ad Age, by June 2011, it has partnered with more than 600 companies for their advertising campaigns.

The  article also shares a summary of advertising campaigns of four different brands: Unilever’s Magnum ice cream, CMT Music Awards, Zuji  Australia and RadioShack. All these brands have definitely got the results but if you see closely, the results are in terms of just Twitter metrics. These brands have got lot of followers, retweets and mentions of hashtags but when it comes to the earning call, there are no results in terms of direct impact on increase in sales.

According to me, Twitter advertising in its present form is not compatible with the business goals of companies. Twitter advertising will ultimately be of worth to marketers or businesses only if they can incorporate some elements which lead to increase in sales and which can be tracked through some dedicated dashboard.

What do you think Twitter needs to incorporate to enhance its advertising solution?

  • social-media-training


  • There are 4 comments


    • 4 years ago

      new jordan releases   /   Reply

      Aw, this was a really nice post. Taking the time and actual effort to create a very good article… but what can I say… I procrastinate a lot and don’t seem to get anything done.

    • 4 years ago

      Olivia Scacco   /   Reply

      An impressive share! I’ve just forwarded this onto a friend who was doing a little homework on this. And he in fact bought me lunch simply because I stumbled upon it for him… lol. So let me reword this…. Thanks for the meal!! But yeah, thanx for spending some time to discuss this matter here on your website.

    • 4 years ago

      Theodore Henderlight   /   Reply

      I like this post, enjoyed this one regards for putting up. “The basis of optimism is sheer terror.” by Oscar Wilde.

    • 4 years ago

      Lindsay Kuklinski   /   Reply

      It can be had been busted throughout New mexico with regard to drag-racing, I’m able to proudly point out i ended up being this official compared to required them directly into guardianship right after he ignored arrest. When i seen this individual seemed to be triggering difficulty When i promptly called Obama along with provided him our products and services, he or she happily acknowledged as well as received me personally on the following trip for the PEOPLE.

    Your Comment

    Your email address will not be published.




    [35000+ People already benefited]
    [35000+ People already benefited]
    [gravityform id="27" name="Optin Mobile" title="false" ajax="true" description="false" field_values="productid=da101&furthercom=optinMobile"]
    • This field is for validation purposes and should be left unchanged.
    [35000+ People already benefited]
    [35000+ People already benefited]
    [gravityform id="152" name="Optin Mobile" title="false" ajax="true" description="false" field_values="productid=dm101&furthercom=optinMobile"]
    • This field is for validation purposes and should be left unchanged.
    [35000+ People already benefited]
    [35000+ People already benefited]
    [gravityform id="152" name="Optin Mobile" title="false" ajax="true" description="false" field_values="productid=dm101&furthercom=optinMobileCTA"]
    • This field is for validation purposes and should be left unchanged.
    [35000+ People already benefited]
    [35000+ People already benefited]
    [gravityform id="152" name="Contact Me" title="false" description="false" field_values="productid=dm101&furthercom=optinCTA"]
    • This field is for validation purposes and should be left unchanged.